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SE T F OR SUCC E SS:
HOW TO PREPARE YOUR HOMEFOR SALE
PREPARING YOURSELF FOR THE SALE
In order to be prepared for a
successful sale and achieve the
highest price in the shortest
time, there are three critical
things to get right: the method
of sale/asking price, the mar-
keting, and presentation.
1 .ME THOD OF
SA LE
2.ASKING
PRIC E
2.PROPER T Y
PRE SE NTATI ON
Mental preparation for the sale of a house is something we have seen help
many people. It is important that you consider the selling of your home as a
business transaction, so start treating your house as though it’s a property –
not your home. It was your home but now it’s a property and soon it will be
someone else’s home.
Depersonalising your property, for example taking down family photos, is a
great thing as it also helps potential buyers to picture this property as being
their home rather than someone else’s. We need to create a space that
makes people want to live in this house. Once we have competition and an
emotional buyer – this is where the magic happens.
You will then need to decide how you
want to sell your house – for sale or for
auction? A general rule is that if a home
is unique and the price can’t be nar-
rowed down based on other compara-
ble sales then an auction will be best
suited. However, if it is predicted that
the home will not attract multiple buyers
to compete for the property, then an
auction is not recommended. If the price
can be generally estimated based on
other comparable sales, then putting
the house for sale would be common
practice.
The next question is, will you sell the
house with or without a price? Buyers
can skip past a property for sale if there
is no price guide, however in the first
one to two weeks, for the right property,
not advertising the price can attract
more buyers, more competition and
result in the home selling well above the
probable price based on comparable
sales. There are ways to do this such as
advertising on ‘New to Market’ lists
which attracts interest and allows a
premium price to be achieved without
the risk of under selling and, additionally,
taking away the effect of over-pricing
which scares buyers away.
Remember you only have one
chance of making a first impres-
sion. In the Olympics, new records
are achieved by having competi-
tion, and it’s no different in Real
Estate – record prices are
achieved through creating compe-
tition. In making these decisions it is
highly recommended that you
speak with your local agent as they
would know what is best suited for
your home and in your market.
DEC IDING ON AME THOD OF SALE &ASKING PRICE
PREPA RING YOUR HOMEF OR A SUCC E SSFUL SA LE
Whether it’s the internal photos online or the outside of your home when pro-
spective buyers come to inspect, it’s essential to keep your property looking
tidy, well-kept and inviting to leave a lasting impact and maximise buyers’
interest. Remember - you only have one chance at the best first impression!
We’ve put together a helpful checklist of the essential things you can do to get
your home looking its best.
01
Wash the windows and paintwork and hose down porchesand driveways
Clean out the gutters and clear away cobwebs
Mow overgrown lawns and remove weeds
Trim and maintain bushes and trees
Clean up any rubbish and sweep up leaves and grass cuttings
Make sure external lights are working
Put away any toys, bikes or other clutter
02
Repair electrics like lightbulbs, broken switches and powerpointsor electrical wires (stay safe and hire a professional)
Repair plumbing issues like leaky or dripping taps (stay safeand hire a professional)
Clean up and repair cracked or peeling paint or signs ofmoisture in the walls (and eliminate any underlying issues)
Replace cracked windows or mirrors
Eliminate unpleasant odours like pets, cigarettes or food
Freshen up carpets and clean up any stains
Repair any sticking doors, windows or gates
Clean air conditioning vents, ceiling fans, exhaust fans, ovenand rangehood
Clean bathrooms
Hide visible electrical cords and cables
02
Open blinds, curtains and windows to let in the fresh air andnatural light
Turn on lamps and lights if it’s dull or raining
Clear off the kitchen bench and remove benchtop appliances(like the kettle or toaster)
Clear any clutter and pack away personal items(like fridge magnets or photos, remotes and bathroom clutter)
Empty laundry baskets and put away clothes
Make all of the beds and clear off bedside tables
Add finishing touches like a dining table centrepiece or vaseof flowers
Store your curbside bins away from the main entrance andout of sight
Move your car away from the driveway for photos orinspections (especially if the car is obstructing the front door)
Property styling, or home staging, is a
sales technique employed with the end
goal of boosting the sale price by
improving the first impression your
home has on prospective buyers.
The scale of property styling depends
on a few factors from the type of prop-
erty that’s being staged, the ideal target
demographic, and what you as the seller
want to achieve. Staging can be as
simple as freshening up your home for
photos by adding minor cosmetic alter-
ations, to a complete fit-out of a vacant
home, with furniture to artwork to kitch-
en utensils, to paint a complete picture
for buyers on inspection day.
One of the main benefits of home stag-
ing is the way you can bypass the wrong
market and attract the right buyers for
your home from the get-go. A profes-
sional home stylist will know the best
way to dress a property to appeal to
the target demographic, utilising key
selling points like style and layout to
present the home’s practicality in its
best light. It’s the stylists job to know
exactly how your ideal buyer intends to
use their new home, whether they’re a
growing family, a professional
couple or anything in between.
If a property is empty, having it
staged can help buyers to visualise
how their own furniture and
belongings will fit, instead of leaving
them to work it out mentally or
worrying that the floor plan isn’t
right for them. When those buyers
begin to see themselves inside,
they’re more likely to make an
offer and lead to a successful sale.
Making a great first impression,
whether it be online on at an
inspection, is one of the most
important steps to achieving a
great price. Buying a home can be
a stressful and emotional time for
some, so ensuring a positive
impression in the first 30 seconds
of their visit will limit their chances
of being put off.
It isn’t just offline at inspections
where property styling makes its
mark. Having your home staged
also helps to make it stand out
from the crowd online as well.
Coupled with professional photog-
raphy and a quality marketing plan,
it could mean the difference
between selling at the first inspec-
tion and turning buyers away
before they even get their foot in
the door.
WHAT ABOUTPROFESSIONALPROPERT Y ST YLING?
Someone who specialises in Real Estate can save you thousands in advertising
and achieve tens of thousands more in your final selling price. A home is gen-
erally someone’s biggest asset, meaning that it shouldn’t be handled by a
rookie, an amateur or yourself.
Even experienced agents are known not to sell their own home as they are
emotionally attached to it and they are aware that this can have a negative
impact on the process. It is best to have someone not emotionally attached to
your home conduct the sale of your property. It leads to far better results and
is a much more hassle-free process for you!
Spinelli Real Estate is a modern boutique agency who can provide a profes-
sional agent for you. Our team provides decades of Real Estate experience
making us a team you can trust to get the results you deserve.
We have no franchise fees and lower overheads, meaning savings that we
pass onto our clients to help invest in their property marketing campaigns. Our
experience, unique situation as a boutique agency and affordability help us
achieve outstanding results that leave our clients feeling more than satisfied.
GOING ON THE MARKE T
“Dedicated to achieving the best outcomefor you and your family.”
CONTACT
Mark Spinelli
0401 385 662
Website:
Instagram:
Facebook:
spinellirealestate.com.au
@spinellirealestate
@spinellirealestate