How to Prepare Your Artwork

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    04-Apr-2018

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  • 7/31/2019 How to Prepare Your Artwork

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    The solid line shows the edges of thefinished piece. (these should not beplaced on your artwork).

    The dotted line shows the bleededge, the area between this and thesolid line is the bleed and should be3 - 5mm wide.

    These are the crop marks, placed in

    each corner which will be used asguides to cut the printed artwork down to size.

    How to provide your artwork to Kall Kwik

    We recommend that you you supply artwork created inAdobe Illustrator (EPS), Adobe Photoshop(JPEG) or Quark Xpress .We can also accept otherformats such as Microsoft Word, Publisher,Powerpoint etc but recommend that these files aresaved in a high resolution PDF format.

    Photographs should be saved preferably as 300 dpihigh res JPEGs (for the best quality) oralternatively as a TIFF or an EPS.

    Accepted file formats

    DIRECT MAIL QUALITY PRINT OVERSIZE PRINTCREATIVE DESIGN

    how to prepare your artwork This sheet is designed to help you when creating your artwork for print. It includes a range of helpful hints and tipsas well as outlining some of the processes involved in producing digital artwork.

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    Below is an example of how crop marks and bleed are placed and work.

    What is a bleed and when do I need this?

    The bleed is any colour or content from your artwork that runs to the edge of the desired page. It is important thatin cases when you do require a bleed that a minimum of 3 mm over the cropped edges is provided. If you dont

    provide bleed there is a chance that a white edge will be seen after the printed paper is trimmed down to size.

    What are crop marks and when do I need them?

    Crop marks are again very important when setting up a document as these in turn tell the printer exactly wherethe document should be cut to. Crop marks should be placed off the printed area in each corner of the documentand should not be placed as a border around your artwork.

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    Ipswich01473 241821 sales@ipswich.kallkwik.co.uk www.kallkwik.co.uk/ipswicht

    Bury St Edmunds01284 752266 sales@burystedmunds.kallkwik.co.uk www.kallkwik.co.uk/burystedmunds

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    Quark (collected for print) EPS(encapsulated postscript) Photoshop (flattened file) Illustrator (fonts outlined) InDesign (collected for output) Adobe PDF JPEGTIFF Word Publisher Powerpoint

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    DIRECT MAIL QUALITY PRINT OVERSIZE PRINTCREATIVE DESIGN

    Resolution

    If you are creating or scanning artwork please ensure that theresolution is high enough to ensure a crisp finish.We recommenda minimum of 300dpi.

    Sometimes when we are supplied with an image of low quality andresolution we may ask for a picture of a higher resolution (ideallybetween 200dpi and 300dpi) This may seem like a simple case of changing the dpi on the original photo in Photoshop but this onlyfurther pixelates the picture so an original high resolution pictureis needed.

    .

    Below is an example of a picture saved 72dpi & 300dpi

    72dpi 300 dpi

    Creating a PDF (portable document format)

    Saving your files as a PDF is the safest way to hand your artwork over as it captures all the fonts and artwork set up.You can create a PDF from many of the modern packages including Illustrator and Quark. On these packages you areable to save as then select PDF as the file format. If using a Microsoft package such as Office orPublisher you will need to have a PDF creating software such as AdobeAcrobat.There are serveralfree programs available on the internet to download eg www.pdf955.com.To create a PDF selectfile, Print and then choose the PDF package you have.

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    Whats brewing atTreatt?L a u n c h i n g t h e

    E a r t h o l a t e a n d

    E a r t h a r o m e 1 0 0 %

    o r g a n i c r a n g e

    Artwork sizes guide

    A5 Flyer 148.5 x 210 mmBusiness Cards 88 x 55 mmComp Slips 99 x 210 mmLetterheads 210 X 297 mm (A4)Address Card 105 x 148.5 mm (A6)Invitations 148.5 x 210 mm (A5)

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    Why not let us design it for you!10.

    OPENING HOURS:8.45 - 5.30MON - SAT

    TEL: 01284 753307FAX: 01284 753044

    FORMALHIREBYGERALD BOUGHTON

    THETRAVERSE

    BURYST EDMUNDS

    SUFFOLK

    THETRAVERSEBURYSTEDMUNDS

    SUFFOLK IP33 1BJ

    TEL: 01284 753307FAX: 01284 753044

    PRICE LIST

    COME AND DISCUSS YOURREQUIREMENTS WITH OUR

    EXPERIENCED STAFF.

    LET US HELP YOU TO MAKEYOUR SPECIAL OCCASION

    ONE TO REMEMBER

    We have an in-house studio of experienced designers whocan help you decide on what you need and will come upwith a design for you from start to finish.

    Please ask for details

    Colour matching

    Colours can vary massively from screen to print so please ensure that you supply hard copy so we know thecolours you are expecting. If you are looking for a spot colour please ask to see our Pantone swatch to help youchoose.

    Supplying your artwork

    We can receive artwork by many different ways such as:

    CD DVD E-mailPortable hard drive Floppy Disk Memory stick We have a ftp site (file transfer process) which makes it easier for youto send us large files (max 20mb).Please visit our website and go tosend a file.

    Ipswich01473 241821 sales@ipswich.kallkwik.co.uk www.kallkwik.co.uk/ipswicht

    Bury St Edmunds01284 752266 sales@burystedmunds.kallkwik.co.uk www.kallkwik.co.uk/burystedmunds

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