How to OutperformYourCompetitorsthe EasyWay

Management &

Marketing

Solutions for the

Professional

Automotive

Repairer

Microbase Australasia Pty Ltd

Automotive ProductsMicrobase Australasia is a West Australiancompany that has been developing, marketingand supporting automotive specialty productssince 1998. Our software and affiliated ser-vices are used extensively throughoutAustralia and New Zealand.

A Total SolutionUnlike many of our competitors who link theirsoftware with third party packages such asMYOB and Quickbooks. Microbase offers youa total on site application that manages yourdatabase and finances. AutoMation Premium includes an electronicdiary, debtors ledger, Inventory, purchasing,payroll, bank reconciliation, general ledgerand tax reporting. All of these functions are available from a prod-uct written specifically for automotive repairers.

On-Line MailingServiceMicrobase recognises that to run a successfulbusiness you need more than to simply keepthe books in order. It is imperative that you haveaccess to functions that allow you to communi-cate regularly with your clients. AutoMationPremium includes a powerful marketing mod-ule that exports data into Microsoft Word soyou can create service reminders and other let-ters in house. As an alternative our company offers an on-line mailing service to AutoMation Premiumusers. All you need is a standard internet con-nection, mouse click on the send function andwe take care of the rest. Your letters are profes-sionally written and dispatched on a regularbasis.

Microbase Australasia Pty Ltd

We Can Build YourWeb SiteOur company can also assist you with web sitecreation and design, we have acquired thedomain name www.autorepairer.com.au Thesite currently contains over 35,000 categorisedlistings that can be searched by companyname, suburb or postcode. Our web designerscan customise a site for your business andprovide you with an on-line booking facility andan autorepairer email address. We also customdesign web sites for clients wishing to use theirown domain.

We Train Every User

Technology HasChanged The RulesThere is no doubt that technology has

changed the rules. You’d be hard pressed to

find a business these days that wasn’t

dependent on technology in one way or

another. From the simplest use of MS Word

for correspondence, through to accounting

packages and in-house developed systems,

through to the ubiquitous Email and Internet

access, we’re all out there mice pointing, fin-

gers tapping and screen saving!

B to B transactions are increasing at a rapid

rate. Latest statistics also tell us that over

65% of households have Internet access.

As your business grows, you will undoubted-

ly require greater functionality, greater oper-

ating efficiencies or perhaps integrated solu-

tions for e-commerce. There is a need to

form an association with a technology part-

ner that is going to continue providing solu-

tions that are geared to satisfy your current

and future requirements.

Microbase runs regular off site training ses-sions for new users in each state. Attendeesare supplied with a computer on which theymust perform a series of exercises to ensurethey are able to use AutoMation.

More Than J us t a So f tware Company

We Provide the Opportunities, You Explore the PossibilitiesMany businesses have discovered that profitsimprove when offering a service or product tocustomers that competitors have ignored.Microbase can help distinguish your businessfrom the “rest of the pack” in a couple of ways. Firstly, when using our AutoMation Premiumsoftware you have access to an on-line road-side assistance scheme that covers your cus-tomers vehicles on a 24 / 7 basis. We provide atoll free 1800 number that can be contacted ifa breakdown or lock out occurs, the vehicle isthen returned to your outlet for repair. Secondly AutoMation Premium has a built inloyalty function, points are awarded on a dollarbasis and can be redeemed for free services.You can also print reward statements and mailthem to your clients. We provide the opportuni-ties, you explore the possibilities.

Microbase Australasia Pty Ltd

SoftwareAutoMation Premium is anew generation of soft-ware designed exclu-

sively for the professional automotive repairer. The product offers totalintegration of double entry accounting functions including accountspayable, general ledger, bank and credit card reconciliation.AutoMation also takes care of your payroll and GST reporting oneither a cash or accrual basis. AutoMation Premium is designed to be driven by the novice user withsimple to understand point and click functionality. Marketing is abreeze, create your own letters or you can choose to export data toour central system which gives access to nationwide roadside assis-tance and generates general communications such as servicereminders and redundant customer follow up letters.

Key Features• Diary including 7 day & single day view• Import client details from phone listings• Multi-Site databases, data import feature• Sales Screen - lists all jobs and invoices• Full inventory control, ability to record negative

quantities and values• Stock take by category or location• Set up multiple bank accounts• Import standard chart of accounts• Easily convert a purchase order to a bill• Full editing capabilities at any point • Set security levels for different users• Pay suppliers from a bank account or

undeposited funds• Reconcile bank & credit card accounts• Full general ledger including filters

by transaction type• Keep track of payroll, pay technicians based on

charged or hours worked• Create bank deposit slips: Eliminates the manual

handling of deposits• Report GST on a cash or accrual basis• Accountants review export in Excel format• Profit & Loss by any date range• Balance sheet for any date• Open architecture allows for easy screen reference• On-line & off line marketing functions• Credit memos to process customer returns• Transfer money between bank & asset accounts

Capricorn MembersSave Time and MoneyAutomated Capricorn reconciliation function -Download your statement, reconcile purchases with asimple mouse click, correct any discrepancies and pro-cess payment literally within minutes instead of hours.

To ta l Bus i ness Management

We Take The Pain Out Of MarketingAn important function for any business is maintaining regular contact with clients.AutoMation Premium allows you to pre-set future service dates and kilometers.Having this information on hand gives you the opportunity to send a servicereminder at a time when the customer is more likely to buy. However it is not always possible to print, fold and post letters to your customersas this function can be very time consuming. We have a cost effective answer thatensures you don’t miss out on those extra sales opportunities.

Key Benefits• Saves time & money• Regular professional

communications• Use a standard internet connection• Auto prompt on the nominated

upload day• Simple two mouse click

export function• Monthly communications report• Improved customer retention• Cost Effective

Roadside Assistance Covers

* Breakdown - We will tow for up to 15 Km.

* Failure To Start - We will jump start

* Flat Tyre - Replace with spare wheel

* No Fuel - Supply up to 5 litres of fuel

* Lock Out - Contribute up to $50 per call

National Roadside AssistanceMicrobase has established a national roadside assistance scheme for AustralianUsers. Issues are managed automatically by AutoMation Premium, the operatorsimply ticks the RSA trigger option available from the service record. Wheneverflagged services are sold to a customer cover details are printed on the bottomof their invoice. Customer and vehicle information is transferred via a standard internet connec-tion on a weekly basis, Microbase uses a mailing house to create plastic mem-bership cards and covering“Thank You” letter which is thenmailed to your customer.The auto repairers pays onlyone low set up fee which cov-ers the customer for 6 monthsin the event of a breakdown.Microbase pays the cost of upto four service executions dur-ing the period of cover. A followup letter is also sent when theroadside assistance expires, asa reminder to return to the orig-inal repairer.

All You Require Is A Standard InternetConnectionAutoMation Premium allows you to select a day you wish to be reminded to upload your client andvehicle information. On the pre-selected day a prompt is displayed requesting you to initialise theupload function. Simply select yes and you are automatically connected to the Internet, your filesupload and a prompt requested to log off. Microbase then adds the files to it’s central server, the database is queried for service remindersdue and new roadside assistance issues. The central application transfers data to a mailing housefor printing and dispatch of communications.The auto repairer receives a marketing report on a monthly basis listing the various communica-tions that have been sent during the previous calendar month. Just a couple of mouse clicks andlet Microbase take care of the rest - This is marketing the easy way !

Microbase Australasia Pty Ltd

Cus tomer Re l a t i onsh i p Management

Internet Marketing The internet heralds the most important change to business sincethe industrial revolution of last century. Lets face it you probablyhaven’t got the time to learn the skills to be successful. It is a factthat 99% of all web sites fail to achieve their objectives. Imagine the dollar waste that represents.

Why You Need A Web Site:• More and more of your clients are now using the web each day.

• Your web site can generate direct sales opening your business or store tothe world 24 hours a day 7 days a week.

• Web sites effectively supplement existing marketing activities.

• Similar businesses to yours around the world are now using the Web astheir primary marketing and information media.

• Your competitors may already be gaining a marketing edge as a result ofutilising the web

We Offer Solutions That WorkAutorepairer.com.au offers any business involved in the auto-motive service industry the ability to market cost effectively. Wecan offer you the following to ensure Internet aware clients notonly are able to locate you but also able to do business with youon-line.

The strategies we use are based around leveraging our domainautorepairer.com.au for your benefit. This is achieved in variousways:

Directory Listing - A listing in our on-line directory is free, how-ever if you wish your business to be listed in the top group ofeach search you will need to purchase a web site for a smallannual fee.

Personalised Web Site - To increase the chances of potentialclients choosing your listing from our directory we can build youa web site that contains details on your business. Sites can bebuilt using our large range of templates or if you want somethingextra special we are happy to quote on your requirements.

Your web site address: www.autorepairer.com.au/yourname

Bookings On-Line - Imagine a customer has viewed your siteand is ready to buy. We give you the option to capture the clientimmediately. Our marketing package contains an on-line book-ing facility. All you have to do is check your regular email or yourautorepairer mailbox on a daily basis and confirm a convenienttime with the client. Simple and very effective

Autorepairer Email - How many times do suppliers or clientsgive you an email address that you just can’t remember ? Wasthat @bigpond.net.au or com.au, maybe it was @aol.com ? seehow confusing email addresses can become, you may even bein the position where you have to add an extension to your busi-ness name just to get an email address !!

The solution is to use our domain name autorepairer.com.au toregister a unique email address ie: yourname@autorepairer.com.au

On l i ne Marke t i ng S ta r t s He re

For further information

www.autorepairer.com.au

your online solution.

Microbase Australasia Pty Ltd

Solutions Developed By

Microbase Australasia Pty Ltd161 George StreetEast Fremantle, Western Australia 6158Phone: 61 8 9438 3333Fax: 61 8 9438 3344Email: sales@microbase.com.auWeb Site: www.microbase.com.au

Clients Include:

Capricorn Society

Service Centres

Australia & New Zealand