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How to organize
CSR AWARDSfor companies?
CENTER FOR
SOCIAL INNOVATION TURKEY
Societal Problems
Education
Health
Environment and
Climate Change
Social Gender
Inequality
Poverty, Corruption, Employee
RightsHuman and Children
Rights
Disabled, Youth,
Elderly
Miniorities, Refugees
Animal Rights
Wars
Change Actors
States
International Organizations (UN, EU, etc.)
Civil Society (NGO’s, Unions,
Professional Organizations)
Private Companies &
Social Enterprises
Communication Channels
(Printed Press, Media, Internet,
Social Media)
Academicians, Universities,
Research Centers
Individuals (Role Models,
Celebrities, Citizens)
The significant problems we face today
cannot be solved at the same level of thinking we were at when we created them.
Albert Einstein
Why Social Innovation?
What is Social Innovation?
‘’ To create innovative solutions to the current social, cultural, economical, environmental problems ’’CSI Turkey
"the design and implementation of better ways of meeting social needs" NZCSI
"new solutions that simultaneously meet social needs and create new social relationships or collaborations." Young Foundation
"the process of designing, developing and growing new ideas that work
to meet pressing unmet needs." SIX
Social Innovation
Unmet Social Problems
Innovative Approachs
SOCIAL INNOVATION
Social Innovation Practices
✔1960s Social Innovation✔42 Universities & Independent Social Innovation Centers✔Some Examples
✔ National Health Service – 1948✔ Open University – 1969✔ Microcredit – 1976✔ Fare Trade Movement – 1988✔ Open Source Software – 1998 ✔ Wikipedia – 2001 ✔ Crowdfunding – 2001
Sİ SŞ SŞ SŞ
CSI Turkey
Social Enterpreneurs
Civil Society Organizations
Corporate Development for
Socially Innovative Companies
Corporate Social Responsibility
Social Innovation Research & Publications
Centre for Social Innovation Turkey
Good for whom?
Business, Social Sector, Beneficiaries
An objective? A tool? A best practice?
for companies
A communication tool for the concept
“CSR” itself
CSR Awards
Objectives
Understanding the added value of CSR Awards for business and social sector
Exploring the major elements of organizing CSR Awards
Determining alternatives for the identification of criteria & idea generation contest
WHY?
Why do we organize
CSR Awards?
What is the added value?
1
HOW?
How will we determine
Awardees?
What will be the
methodology?
2
WHO?
Who will be appointed
as the member of
Selection Committee?
3
Bon appetit…
WHICH?
Which criteria will be
applied in selection
process?
4
5-I
Inclusive
Inspiring
Incentive
Illustrative
Informative (Clarity)
Major Elements of Organizing CSR Awards
4
InclusiveCSR Awards promotes multi-sector collaboration; associates private, public, social, individual actors and the beneficiaries of CSR projects InspiringCSR Awards arouse, stimulate and spread the spirit among the companies & and cause business perform better for all Incentive CSR Awards encourage the companies to initiate & implement CSR projectsIllustrative CSR Awards determine the best practices and englights the high standarts in the field as an explanatory and descriptive tool itselfInformative (Clarity)CSR Awards has clear, transparent and prominent process management and selection procedures
4
OPEN – All eligible companies can apply for these awards. There are no restrictions such as only members of the
NAP being able to apply. For NAPs where there are existing awards in the country already, the Award may only
be open to winners of other National Awards, these requirements are made clear in the Award structure and
communications and this is consistent with the principle of openness.
The European CSR Award Guiding Principles
FAIR – All entries have equal opportunity. There is strict guidance on the amount of support available during the
application phase. If support is offered to one company, it has to be offered to all, even if they don’t take it up.
There is a maximum word count for each entry, and no additional material will be considered by assessors or
judges. During the assessing and judging process, the assessors and judges must be independent from the
companies and their partners.
TRANSPARENT – All elements of the process, including how to apply, when to apply, what support is available,
fixed closing dates, strict exclusion of late entries, criteria for judging, word count requirements, etc. are all clear
and publically available on websites. To ensure full independence, judges and assessors will be asked to sign a
conflicts of interest form.
4
CSR partnership (business and non business partners)
Created in the last 5 years
Positive impact on society and company
Innovation
Multistakeholder Jury
Categories: Large and Small
Non duplication
Check List of Key Elements of This Award:
4
Innovation
Management
Leadership
Resources
Communication
Social Impact
Business Impact
Selection Criteria of CSR Europe Award:
4
Positive Social Impact
Sustainability
Social Innovation
Human and Workers Rights
Supply Chain Sustainibility
Inclusion of Stakeholders into Implementation
Involvement of Corporate Volunteers
Collaboration (among private, public, social actors)
Corporate Sustainability
Integrative Solution (through different business sectors)
Systemic Change to Specific Societal/Environmental Problem
Best CSR Practices in Various Business Sectors
Successful CSR Implementation: Good Planning & Practice
4 Possible Categories for CSR Awards
IDEA GENERATION
CONTEST
What will be the benefit of
organizing CSR Idea
Contest?
6
Create an idea pool for companies
Involve corporate employees and prospective into process
Explore social innovation ideas for disadvantaged groups
Strengthen ties among NGO’s and Business through idea contest for civil society
CSR Idea Generation Contest
6
WHAT?
What are the issues that
should be taken into
consideration during the
process?
5
Taking Necessary Measures Before, During & After the Event
Communicating CSR Awards
Role of Social Media and New Ways of Organizing Awards
Managing the Event
5
İdentify your channels and key priorities/ interests
Plan your key general and particular messages
Communicate and follow up with those interested in applying
Communication Steps - Draft
5
Understand and adapt the national award framework
Prepare communication plan
Launch the CSR Awards in your country and start generating awareness
Start generating entries
Plan assessing and judging process
Last push for entries before closing date
Launch assessing panel & judging panel
Action Steps - Draft
5
Select the winners
Prepare to communicate the winners
National Awards celebration to publicly award the winners
Communicate the winners to CSRforALL and promote them widely
Provide feedback and information to participants who did not win
Attend the CSRforALL Award Ceremony
Report back to CSRforALL to prepare the interim & final report
Action Steps - Draft
5
CSR SOME PRACTICES
KSS KSS KSS KSS KSS
Contact Information
www.en.sosyalinovasyonmerkezi.com.tr
facebook.com/CsiTurkey
SimTurkiye