We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this webinar we'll discuss the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships. You can view a full recording of this webinar here: http://www.hallme.com/webinars/how-to-optimize-the-most-important-pages-on-your-site-229.php
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How to Optimize theMost Important Pages on Your Site
Who we are Hall Internet Marketing www.hallme.com 13 Years in
Business Twitter @Hall_Web
Dave MacElhineyHall Internet MarketingDirector of Client
[email protected]@davemacportland
About YouYou have a website and want to improvenavigationYou
want to make the best use out of the pageswith the heaviest
trafficYou want your website to work better for itsvisitors
What Well DiscussWhich pages you should pay attention tomostHow
to optimize the popular pages on your siteHow these changes effect
a research-orientedsite visitor
Got Questions? Use GoToWebinar Ask a Question Twitter with
@hall_web Email [email protected]
The Most Important Pages?
Home PageAbout UsContact Us
Some Stats 98% - The Home page was first, second or third most
visited page on the website 86% - The Home page was the #1 most
visited page on the website 58% - The About Us page was in the top
10 most visited pages 68% - The Contact Us page was in the top 10
most visited pages
Know your audience What do they need? What are their pain
points? What do they care about? What do they like?
3 Types of Users Researchers Buyers Current Customers
Home Page
Home Page Uses Navigation Filtering Converting
Home Page Elements Dont overwhelm Organize Simplify User
priorities
FOR EXAMPLECustomerPurchaserResearcher
FOR EXAMPLECustomerPurchaserResearcher
FOR EXAMPLEPurchaserCustomerResearcher
About Us Page
About Us Uses Your Calling Card Who You Are Can I Trust This
Company? Show Some Personality/Culture
About Us Elements Company history how long have you been
around? Company description/mission? what do you do? Who do you
work with? Who are the people?
Some Personality/Culture
Even if you are afraid of Zombies!
Contact Us
Contact Us Uses How do I get there? Who should I talk to? - For
sales, customer service, billing, etc. I want more information Do
they service my area?
Contact Us Make itEasy contact form Short Individual contact
information A map/simple driving directions Hours of operation
Contact Us Make itEasy media contact information Social Instant
message contact information Service area
FOR EXAMPLE
FOR EXAMPLE
FOR EXAMPLE
Wait! Dont Forget Local Search!
More Than 1 Location? List each physical location Corresponding
Telephone Number Secure Google, Yahoo Bing Profi
Bonus Round!!!!
Oops! 404 Pages Typed in wrong URL Old bookmarked link or
search engine link Broken internal link Be user friendly, be
nice!
Oops! 404 Pages Link to a site map/home page Search site option
Navigate to important Be helpful
Set up Custom 404 Page
Set up Custom 404 Page
Set up Custom 404 Page
Lets Recap
4 Most Impo rtant Pages Home Page About Us Contact Us 404
Redirects
Know the Users Be Honest and Open Be Helpful Show Some
Personality
Questions?
Learn MoreTwitter: @hall_web @davemacportland Blog
http://www.hallme.com/blog/ Webinars http://www.hallme.com/webinars
9/18 - Getting Found and Optimizing for Local Search 10/2 What are
Businesses Supposed to do with Google + Archived webinars -
http://www.hallme.com/archived- [email protected] Download
our free eBook: http://bit.ly/hall-ebook
Thanks! Fine Print: All images fall under CC licenses. Thank
you to the owners- you rock!