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Source: http://bit.ly/lZQCeq
http://bit.ly/lZQCeqhttp://bit.ly/lZQCeq
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Thats me
Source: Scott Beale /Laughing Squid, laughingsquid.com
The Future of Wireframing
Wolf [email protected]@wdbecvarwww.wolfbecvar.com
http://www.wolfbecvar.com/http://www.wolfbecvar.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]
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Something is rotten ...in the app business.
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Identify a niche Ask a designer or developer to help out Tweet
about beta (invite only) Listen to feedback and tweak Launch Get
TechCrunched Live the good life! (Source: Ryan Carson)
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Source: banksy.co.uk/
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Introduction 10 DOs and DONTs Q&As
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The Online Wireframe App
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We support webworkers tovisualize their creative ideas.- HotGloo
claim
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Dec 2008
> HannesDevelopment
Mar 2009
> WolfsuperReal
Apr 2009
> Go HotGloo!
Aug 2009
> Beta Launch
Timeline
Feb 2010
LAUNCH
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0
200
400
600
800
Feb10Mar10 Apr10May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10
Jan11 Feb11Mar11
Metrics
~ 3,9 % overall conversion rate~ revenue per customer 11$LTV
93$
StatsCustomer Growth (total)
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Show-off Stuff
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Everything ismarketing.- Jason Fried, 37Signals
#1Think about this for a
second ...
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#2Define your Companys
Vision and Values
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Where do you fit in?
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Who the f**k are you?
What makes youspecial?
Why should I care?
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free vs. paid
what would you pay? charge in $ USD charge from day 1
(beta?)
dont be innovative - be really boring run A/B tests re-jig over
time
#3Choose your business modeland pricing strategy carfully
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The best software has a vision.The best software takes sides.
When someone uses software,
theyre not just looking for features,theyre looking for an
approach.Theyre looking for a vision.
- Jason Fried, 37Signals
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#5Dont underestimate Support
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This sucks!- Anonymus
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If you screw up, tell!
Source: banksy.co.uk/
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#6Engage from day
-100
React
Research Identify
Learn Act
Listen
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Launch Growth Maturity
Word of mouth & viral, Blogosphere referral,
A-Listcustomers
Direct Mail
- opt-in email list- betatesters
SEO- optimized page markup
- organic search
PR- Buzz marketing- Company blog
- Xing, LinkedIn ...- Conferences- Magazines- Blogposts
Internet Advertising
- Ad-Words- Banner ads
Pre
[A ]it t
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[App]itecture
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Compiled Listhttp://hubpages.com/hub/Promote_your_Webapp
TechCrunchhttp://www.crunchbase.com/ WebAppers
http://w ww.webappers.com/
S
http://www.webappers.com/http://www.webappers.com/http://www.webappers.com/http://www.crunchbase.com/http://www.crunchbase.com/http://hubpages.com/hub/Promote_your_Webapphttp://hubpages.com/hub/Promote_your_Webapphttp://hubpages.com/hub/Promote_your_Webapphttp://hubpages.com/hub/Promote_your_Webapp
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SponsorBooths/Events
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#7Know your metrics
Use Google Analytics or Piwik Build a customized backend to
track your traffic
Track, track, track & improve
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CPA Cost Per Acquisition
ARPU Average Revenue Per User Churn Churn % LVT Lifetime Value
Per Customer
http://bit.ly/assq3Y
http://bit.ly/assq3Yhttp://bit.ly/assq3Y
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#8Worship your UX
provide an experience for your visitors
make signing-up really simple do wireframing run usability
tests
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#9Dont hustle for
VC
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#10Get passionate!
Source: banksy.co.uk/
http://www.banksy.co.uk/http://www.banksy.co.uk/
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Be so good they
cant ignore you.- Steve Martin
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Booklist Bl ll
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Venture Hacks - http://venturehacks.com/ A Smart Bear -
http://blog.asmartbear.com/ WebAppers - http://www.webappers.com/
TechCrunch - http://techcrunch.com/ Smashing Magazine -
http://www.smashingm agazine.com/ Inspired Magazin e -
http://www.inspir edm.com/ UX Booth - http://www.u xbooth.com/
Signal Vs. Noise - http://37signals.com/s vn
Mashable - http://mashab le.com/
Think Vitamin - http://thinkv itamin.com/
Blogroll
http://carsonified.com/blog/http://mashable.com/http://37signals.com/svnhttp://www.uxbooth.com/http://www.inspiredm.com/http://www.smashingmagazine.com/http://carsonified.com/blog/http://carsonified.com/blog/http://mashable.com/http://mashable.com/http://37signals.com/svnhttp://37signals.com/svnhttp://www.uxbooth.com/http://www.uxbooth.com/http://www.inspiredm.com/http://www.inspiredm.com/http://www.smashingmagazine.com/http://www.smashingmagazine.com/http://techcrunch.com/http://techcrunch.com/http://www.webappers.com/http://www.webappers.com/http://blog.asmartbear.com/http://blog.asmartbear.com/http://venturehacks.com/http://venturehacks.com/
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Wolf Becvar
@wdbecvarwww.wolfbecvar.com
www. hotgloo.com@hotgloo
Thank You
http://www.hotgloo.com/http://www.hotgloo.com/http://www.hotgloo.com/http://www.wolfbecvar.com/http://www.wolfbecvar.com/
