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Andres Nõmme, SDY Baltic Summer Academy 2010
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HOW TO MAKE BRAINSTORMING WORK
WHY WE ARE DOING BRAINSTORMING ?
To solve an important problem To get new ideas To find new solutions at work Reality is different
THERE ARE TWO KIND OF BRAINWAVES
Alfa and Beta Beta waves work if we are under pressure Alfa waves are more creative waves and
work if we are relaxed. We think better in relaxed and suitable
environment.
WHAT IS BRAINSTORMING REALLY Critics is not allowed Say out everything that comes into Your mind The more ideas the better Develope before said Ideas and thoughts
HOW DOES BRAINSTORMING REALLY WORK ?
In the first phase there is all kind of critics and discussion avoided
There is assumed that the team generates as many ideas as possible – hopefully also some good ideas
Most important at the beginning is qvantity not quality
To make brainstorming work we need favorable environment .
It is good to have both, those who know the problem and those who are just open minded
GOOD EXAMPLE – WALD DISNEY CO.
STATISTIKS
Quality ideas are usualli 2-3% Ideas that deserve developing 10-25% Old ideas 25-40% Copies of other ideas around 10% Around 30% not ideas at all Around 50 ideas gives 1 GOOD ONE
WHY IS IT LIKE THAT ?
Lazyness Tireness Group thinking Critical thinking Representing old ideas, experiences Group leader Bad focusing Etc.
FOR WHAT IS POSSIBLE TO USE THESE ?
MOST COMMON ANSWERS
Rob the Bank Keeping things Clothing To filter something To shoot something For burning Take dust Binding As a rope Hanging clothes
HOW TO GET IMPULSES ?WHERE TO FIND IMPULSES?
Use new roads to go to school or work Talk to people You have never talked before Try to go out with new people Buy magazines You never have bought
before Read pages and sections from newspaper You
have never read before Wisit new shops ..........
WHAT WE ARE STARTING TO DO
I leader of the process Excact topic Follow the rules !!!!! Be hungry, dont be satisfied if You get one
good idea, ALWAYS MORE Find impulses
LETS BEGINNNNNN....