Digital Video production: How to make a video that boosts online traffic?DIGITAL VIDEOS ARE TAKING OVER THE ONLINE SPACE NOW. HERE WE TAKE YOU THROUGH THE PROCESS OF MAKING A VIDEO THAT WILL HELP YOU GATHER MOMENTUM.

Why are digital videos needed today?

Moving with changing times is the most practical thing that a brand can do. That is why digital videos are the need of the hour.

There was a time when TV commercials was the go to weapon in every budgeted marketing plan. But times have changed now. As technology progresses, it is easier for videos to be shared and used a medium for communication. Digital mediums are stronger influencing factors that also allow better targeting. The advantage it has over TV ads is that the limitations like length of the video and air time etc. are no longer in the picture.

Process layout for the best output

Pre-production• Planning • Script writing • Story boarding • Budgeting and

scheduling

Production • Shooting/motion

graphics/animation• Voice over

Post-production• Editing • Background music

and sound mixing

For any activity to pan out, a proper process is a must. Here is a tried and tested process honed from years of our experience in the industry.

Pre-production

THE KEY POINTS TO KEEP IN MIND

Script writing and story boarding

Budgeting and Scheduling

Planning extends beyond just how to make the video. Planning needs to involve the client diving into more logistic facts like who are the audience, what is the message of the video and the call to action that they want to integrate in the video. This information is a must to fix upon what kind of a video to make. Do you want it to be a live action or an animated video? What will engage the audience better?

Obviously, it is impossible to make a video without a script and story board. But what needs to be the focus here is the script. It needs to be well adapted for the language and the message to deliver value to the audience. An attractive video can only take you so far, it is the take away that the audience has that matters most. Use the story board to ensure that you plug in the holes that the script may have.

A schedule needs to be established that gives in a picture of shoot locations and the talent that needs to be brought in to make it happen. Every marketing activity has a budget. A limit that the brand cannot exceed. All this needs to be put together as a rough estimate. It is obviously not possible to have an exact amount but a estimate helps the client plan accordingly.

Planning – The very beginning

ProductionTHE KEY POINTS TO KEEP IN MIND

Making of the videoIn the planning phase, you have already decided upon whether you need a live video or an animation. This is phase when you actually make it happen. You have all the information and story board. Time to buckle in and make the visuals happen.

Voice OverThe voice reflects the brand and speaks to the audience even on a sub-conscious level. This needs to be picked on basis of the research that the brand has at hand about its audience and the image it aspires to present. Fix in on this as soon as possible!

Post - production

THE KEY POINTS TO KEEP IN MIND

EditingWithout editing all you have is a whole lot of footage. It takes some time and effort to pick out the best and put it together. Need we say more?

Background music and sound mixingOnce all the footage is edited, add in the sound. You save on clean up time. Always try and create a original background score to fit the narrative and essence of the video.

And you are now ready for delivery!

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