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How to Launch and Run a Successful Online Store
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Tre n d s a n d S ta ts
W h y e C om m e rc e
G e t Y ou r F irs t S a le
Agenda
F e a tu re s a n d O ffe rs
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Why eCommerce?● Im m e n s e s oc ia l d is ta n c in g for th e
fore s e e a b le fu tu re● D ig ita l p re s e n c e /on lin e s tore s a re a life lin e to
c u s tom e rs● M ore th a n tra d ition a l re ta il:
○ Digital goods○ Professional services○ Restaurants○ Online sessions (yoga, coaching, etc.)
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Trends and Stats
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eCommerce Trends and StatsConsumers are using social to discover and purchase● 78 % of U .S . c on su m e rs h a ve d isc ove re d n e w p rod u c ts on F a c e b ook● 75% of In sta g ra m u se rs h a ve ta k e n a c tion a fte r se e in g a b ra n d ’s a d● S tore s w ith a soc ia l p re se n c e h a ve 32% m ore sa le s th a n store s w ith ou t● 16% of re ta il in th e U S in 20 19 w a s on lin e (c om p a re d to ju st 4 % in 20 10 )
→ Your online store will have Facebook Store and Instagram Shopping options
Mobile shopping is taking over● 73% of a ll e C om m e rc e sa le s a re e xp e c te d to c om e from m ob ile b y 20 21● M ob ile a c c ou n te d for 65% of a ll 20 19 A m a zon P rim e D a y tra ffic● M ob ile sa le s w e re u p 21% YoY on B la c k F rid a y 20 19
→ Your online store will be mobile friendly and responsive for any device
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COVID -19 Trends and StatsC u s tom e r b e h a viou r is s h ift in g● 30 % of re sp on d e n ts sa y th e y a re sh op p in g le ss fre q u e n tly in -store
● 21% of re sp on d e n ts sa y th e y a re sh op p in g m ore fre q u e n tly on lin e
● 4 9% a re c on c e rn e d a b ou t re c e ivin g a p p a re l or oth e r p rod u c ts th a t w e re p rod u c e d in im p a c te d a re a s
A lte rn a tive s for in -s tore e x p e rie n c e a re r is in g● 29% a re ta k in g a d va n ta g e of B O P IS se rvic e s to g e t p rod u c ts
d e live re d w ith ou t g oin g in -store
● 18 % u s in g c u rb s id e p ic k u p
● 17% u s in g su b sc rip tion se rvic e s
● 13% op tin g for a u to-sh ip
* Features: In -store and schedule pickup
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eCommerce Sales by Category
According to Common thread collective , Aggregated via ShipBob, ShipHero, Attentive, Stackline, CTC, Klaviyo & Adobe
+52.2% eC om m erc e
c on su m er sa les
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Get Your First Sale
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Get Your First Sale: Launch
● L a u n c h c h e c k lis t:
○ Add a Store○ Add Products○ Configure Shipping○ Set up Payment Options○ Set up Taxes
● See eCommerce: Getting Started
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Get Your First Sale: Promote
● C re a te g e a r th a t h a s you r on lin e s tore U R L
● F a c e b ook a n d In s ta g ra m S h op s
● U s e p rom otion s to c re a te e xc ite m e n t (a n d p u t a n e xp ira tion d a te on th e offe r)
● P a rtic ip a te in on lin e c om m u n itie s (re a c h ou t to b log g e rs , s e n d fre e s a m p le s to In s ta g ra m in flu e n c e rs , u s e Tw itte r a n d L in k e d In , e tc .)
● S h a re w ith fa m ily a n d fr ie n d s !
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Features
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Store Details● Zero Transaction Fees
W e d on ’t c h a rg e tra n s a c tion fe e s , s o you re ta in m oreof th e p rofits
● In -Store & Curbside PickupW h ile c u s tom e rs a re a void in g c row d s a n d s h op p in gon lin e , you c a n offe r c on ve n ie n t in -s tore or c u rb s id ep ic k u p
● Social SellingYou c a n e a s ily p u b lis h a n d a n n ou n c e p rod u c ts onyou r F a c e b ook a n d In s ta g ra m p a g e s
● Gift CardsA p op u la r w a y to s u p p ort s m a ll b u s in e ss e s rig h t n ow .You c a n s e t g ift c a rd s for a n y a m ou n t a n d you rc u s tom e rs w ill a u tom a tic a lly re c e ive a n e m a il w ithth e ir u n iq u e re d e m p tion c od e u p on p u rc h a s e
● Discount CouponsM e rc h a n ts on p re m iu m p la n s c a n e n c ou ra g es h op p e rs w ith s p e c ia l d is c ou n ts lik e a p e rc e n ta g e orfixe d va lu e off th e ir p u rc h a s e , fre e s h ip p in g , or ac om b in a tion of th e tw o
● Square Point -of -Sale IntegrationA s b ric k -a n d -m orta r s tore s a re m ovin g th e ir b u s in e s son lin e , S q u a re P O S in te g ra tion le ts you e a s ilym a n a g e offlin e a n d on lin e s a le s w ith fe a tu re s lik ep rod u c t im p ort, in ve n tory a n d ord e r s yn c , a n dc e n tra lize d m a n a g e m e n t
● Branded MerchandiseC u s tom e rs c a n s u p p ort you r b ra n d w ith b ra n d e dm e rc h a n d is e . O u r in te g ra tion w ith P rin tfu l m e a n syou c a n u p loa d a log o or d e s ig n , s e le c t p rod u c ts youw a n t to s e ll, a n d P rin tfu l w ill p rin t a n d s h ip th e ord e r
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Especially for Restaurants
● Pickup and Delivery Options
W ith d e live ry a n d s c h e d u le d c u rb s id ep ic k u p , re s ta u ra n ts h a ve m ore op tion s forg e ttin g food to th e ir c u s tom e rs - th e y c a ne ve n s e t u p p ic k u p op tion s if th e y h a vem u ltip le loc a tion s
● Customizable Menus
R e s ta u ra n ts c a n d is p la y th e ir m e n u a s as in g le -p a g e c a ta log , w ith c u s tomc a te g orie s a n d s q u a re im a g e s
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Benefits vs. Shopify
Zero Transaction FeesS h op ify re q u ire s m e rc h a n ts to u s e th e ir p a ym e n ts s ys te m , or p a y a 2% tra n s a c tion fe e , w h ic h c a n re a lly a d d u p . W e d on ’t c h a rg e a n y tra n s a c tion fe e s , a n d a llow m e rc h a n ts to s e le c t from ove r 4 0 in te rn a tion a l p a ym e n t g a te w a ys .
Global SellingS h op ify’s la n g u a g e c a p a b ilit ie s a re lim ite d , re lia n t on 3rd -p a rty a p p s a n d m a n u a l tra n s la tion s . W ith 50 + la n g u a g e tra n s la tion s a n d m u lti-la n g u a g e c a p a b ility, w e le t m e rc h a n ts s e ll a n yw h e re .
Ease of UseW h ile S h op ify is re la tive ly s tra ig h tforw a rd , it c a n re q u ire m ore a d va n c e d s k ills to s e t u p , p a rtic u la rly w h e n it c om e s to d e s ig n . W e ’re d e s ig n e d to g e t m e rc h a n ts s e t u p a n d s e llin g in m in u te s , n o d e ve lop e r or te c h n ic a l k n ow le d g e n e e d e d .
Core FeaturesW h ile m a n y fe a tu re s a re a va ila b le on S h op ify, a la rg e n u m b e r a re th rou g h a p p in te g ra tion s a t a n a d d ition a l c os t. W e h a ve a ll ou r m a in fe a tu re s b u ilt in to th e c ore p la tform . A p p s a re a va ila b le a s e n h a n c e m e n ts , b u t a re n ot n e c e s s a ry.
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