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Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
How To Increase Your Bets With Juniper
Colleen Ang
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
AgendaUnderstanding the Return on Working Capital Model• Drivers of profitability• Impact on business
How can Juniper Increase your bets
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Profitability
3
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Mystery UnfoldsGross margin• Percentage of revenue retained after paying direct costs associated with
revenueCost structure• Cost of marketing, selling and administering the value to a customer
Inventory Days• Number of days worth of sales invested in holding stock
Days Sales Outstanding• Number of days credit given to customer
Days Payable Outstanding• Number of days credit given to partner by Vendor
Working Capital Days• How long it takes between paying the supplier and receiving cash from
the customerWorking Capital Turn• How many times in a year the Partner converts cash to cash
4
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
-Days
Purchases Outstanding
(DPO)
Working Capital
Gross Margin Cost Structure Inventory DaysDays Sales
Outstanding (DSO)
AP x 365Sales Sales Sales Sales Sales
Working Capital x 365
SalesWorking Capital
Days
+ -
Gross Profit SG&A Inventory x 365 AR x 365
Operating Income
XSales
Sales
Operating Margin Working Capital Turn
Working CapitalWorking Capital Invested Capital
Return on Working Capital
Working Capital Intensity
Operating IncomeInvested Capital
Return on Invested Capital
Operating Income
X
The Profit Model
The Profit Model
The Working Capital Model
The Working Capital Model
The Return Of The Return Of The Business To The Business To
The CompanyThe Company
ROWC Model
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Gross Margin DriversImplies value customer is willing to pay• Differentiation• Technology adoption cycle
Key Influences• Product/ Service Mix• Margins
6
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Impact of Revenue Mix
Revenue Mix
Gross Margin
Blended Gross Margin
Product 90.32% 10.00% 9.03%
Maintenance Services 6.45% 15.00% 0.97%
Professional Services 3.23% 30.00% 0.97%
100.00% 10.97%
Revenue Mix
Gross Margin
Blended Gross Margin
Product 85.71% 10.00% 8.57%
Maintenance Services 8.57% 15.00% 1.29%
Professional Services 5.71% 30.00% 1.71%
100.00% 11.57%
7
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Impact of Margins
Revenue Mix
Gross Margin
Blended Gross Margin
Product 85.71% 10.00% 8.57%
Maintenance Services 8.57% 15.00% 1.29%
Professional Services 5.71% 30.00% 1.71%
100.00% 11.57%
Revenue Mix
Gross Margin
Blended Gross Margin
Product 85.71% 11.0% 9.43%
Maintenance Services 8.57% 18.0% 1.54%
Professional Services 5.71% 32.0% 1.83%
100.00% 12.80%
8
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Geometric Growth Of Maintenance Services
Annuity RevenueStreams
HardwareSales
Other Benefits:• Deferred Revenue• Reducing SG&A• Link to customer
Sale
s
Time
9
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Professional Services Large margin contributionComplexity in solutionsAdvancing in value chain
Integration into Customer Organization
Trusted AdvisorTransaction/ Supplier Solution Provider
10
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Cost StructureCost to serveKey Influence• Increase Productivity of headcount• Lower costs
11
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Key considerationsIncrease mix of “high value” products
• Develop a value proposition and differentiation around the products and services
Attach services, RenewImprove competency for sales team to sell
• Remove complexity in offeringsCompensation plans aligned with metrics and change requirementsVendor Impact
• Training & Enablement• Lead generation activities• Quality of products
12
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
ROWC – System Integrator
13
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net 14
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Enterprise Solution Portfolio
Intrusion Prevention
Secure Access Integrated Security ApplicationOptimization
Data centreSolutions
Branch Routing
Central Office/Core Routing
--
Unified Access Control
Switching
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Solution Campaigns
Network InfrastructureSecurity
Mitigating risk associated with technology deployment and/or adoption
Fast, Reliable and Secure Networking Solution for Enterprise connectivity from the LAN to the WAN
DataCentres
BranchOffice
Campus
IP NetworkConverged IP
Network
Private WAN or VPN
Mobile
16
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Performance-Enabling Services & Support
Education ServicesImprove the productivity and self-sufficiency of your technical staff
Consulting ServicesAccelerate your network's value with expert assistance
Installation andConfiguration ServicesStart your high-performance, high-value network rapidly, confidentlyTechnical SupportProtect your high-performance business investment though operational assistance
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Partner SupportEnhancing Productivity through
• Product training/ Certifications• Solution sales tools• Lead generation• Co-marketing engine• NFR special discount program• Virtual lab
18
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
IBM Global FinancingAssist with flow of products through the channels to customers
Flexibility to cope with business capacity• Offers payment and terms flexibility
Options• Channel Financing• Customer leasing program
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Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Place your Bets on JuniperWe are placing ours on You!
20
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Related SessionsIncrease Your Winning Streak with Performance-Enabling Services and Support• 1550-1630• Naples 803, Ground Level
Expanding Your Enterprise Footprint with Juniper Solutions• 1630 – 1710• Naples 801, Ground Level
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Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.netCopyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net 2222
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
ROWC – Distributor
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Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Achieve Operational Excellence
Acc
eler
ate
Tim
e to
Val
ue
Optimize Value to Evolve Network Infrastructure
Support Programs
Education & Certification
Support Programs
Support Programs
Implementation Services
Education & Certification
Advanced ServicesJ-Assure
Education
Improves operational efficiencies Increases network performance by reducing service interruptions and improving network reliabilityEnsures risk managementEnsures that your network adapts to new business demandsLowers operational costs
Support Programs
Implementation Services
Education & Certification
Consulting Services
Consulting Services
Industry with ongoing competitive pressure
New mkt requirements – quickness is key
Solution OptimizationExpertise is Key
Static Solution
Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Value Through DifferentiationD
iffer
entia
tion
Gross Margin
Fulfillment of commodities
Differentiated Processes
Differentiated People
Proprietary Intellectual Property
Monopoly
DIFFERENTIATION CONTINUUM
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Copyright © 2008 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Impact of Working CapitalInventory Days• Time difference between taking ownership of the product and
invoicing the customerDays Sales Outstanding• Time difference between invoicing the customer and receiving the
cashDays Payable Outstanding• Time difference between receiving ownership of product and
paying the supplierWorking Capital Days• How long it takes between paying the supplier and receiving cash
from the customerWorking Capital Turn• How many times in a year the Partner converts cash to cash
26