AnalitiQs

February 2013

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"A good hockey player plays where the puck is.

A great hockey player plays where the puck

is going to be.“

Wayne Gretzky

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� You would know today how many products you can sell three months from now?

� You would know what price to put on various products to gain market share without

losing unnecessary margin?

� You would actually know what to improve first and/or design next to improve customer

satisfaction, reduce complaints and to increase market share?

� You would know how to attract the best workforce to help you grow effectively?

� You would know what the next move of your main competitors will be?

� You would know what messages and sales offers will have the highest effect on

consumers and will lead to buying their products?

� You would know what products you need to offer (in combination) to increase conversion

in your web store?

Intelligence for competitive advantage!

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� Is a continuous process of translating customer, market

and company information into action

� Requires a mix of knowledge, skills and technology

� Supports faster and better decision making

“Turning Data into Profit”

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Competitor

Intelligence

Product

Intelligence

Market

Understanding

Customer

Insights

Business

Intelligence

Competitive

Insights

Market

Insights

Business

Insights

Intelligence

• Investments

• Organisation Changes

• Corporate Stragegy

• Aquisitions

• Key Executive Profiles

• Pricing

• Products

• Specification compa-

rison/testing

• Promo’s/introductio

ns

• Market size

• Market shares

• Market forecast

• Trends

• Segmentation

• Brand preference

• Purchase dynamics

• Shopper insights

• Needs / demands

• Key product

concerns

• Business Results

• Company Reputation

• Employee Quality and

Engagement

• Marketing Effectiveness

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Data:

Gathering data from primary and secondary sources

Analysis

Statistical and predictive analysis: describe, explain, predict

Insights

Converging analysis results into true insights: the inner nature of things

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1. Master Sales (forecast) Plan• Gather (weekly/monthly) internal and external data on sales (and stock). Combine this information for market

and sales forecast. The market data will also provide some first competitive insights.

• Add internal logistics and financial data for full sales (margin, etc.) analysis.

2. Price Analysis• Track weekly/monthly data on advertised prices (online and offline), combine with prices from sales data

• Combine this information for (initial) pricing analysis & enhance with features (competitor comparison)

• Improve analysis further with ad-hoc pricing surveys (price perception and price elasticity)

3. Brand/reputation analytics

• Conduct monthly online market survey amongst representative sample to measure brand awareness and preference. Include image to gather first info on reputation (other stakeholders later)

• Online/Social Media sentiment tracking (start small, enhance further)

4. Customer insights• Track and analyse customer behaviour at as many touch points as possible

• Conduct monthly online survey amongst registered customers. Gather base information on profile (initial segmentation possible) and KPI’s (NPS, satisfaction, etc.). Ad ad-hoc block for monthly topic (enabling enhancements of 1 to 3: ‘why’).

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AnalitiQs provides organisations with the

knowledge and insights to make informed

decisions and to take action. Our experience

and expertise help you avoid potential

pitfalls and you can make use of examples

from other organisations.

Our approach is characterised by passion and

results. The combination of strategic

thinking, and hands-on execution is our

favourite way of working.

We are naturals at collecting, organising,

structuring and analysing data. We also pay

much attention to knowledge transfer and

improving the professionalism of your

analysts and managers as we belief our

customer should be able to master analytics

themselves in the future!

• Intelligence Audit, including a roadmap to

successfully introduce/improve analytics

• AnalitiQs’ Reporting as a Service: clear,

understandable information readily available

in reports and dashboards. And all this safe

and at an attractive monthly cost.

OR in-house: full or partial execution of

reporting (including building the

data/information warehouse) projects

• Full or partial execution of analytical projects:

analysis ‘on demand’

• Full or partial execution of (market) research

projects

• Interim management, training and coaching:

to set up and develop the internal capacity

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Questions?

Irma Doze

+31 6 43 09 32 18

Irma.doze@analitiqs.com

AnalitiQs

Kievit 13

1511 KV Oostzaan

Netherlands

www.analitiqs.com