How To Increase Sales By 100% AND Boost Profitability

Subscriber Sales Machine: Process Map

•  7-part Aweber setup training series is available in the members area (to all members)

•  You’ll find it in the ‘Bonus’ section: 1.  Intro 2.  Overview of Tools 3.  Account Setup 4.  Creating Emails 5.  Creating Optin Forms 6.  Automating Emails 7.  Broadcast Emails

http://100kfactory.com/ultra/home/bonuses/email-kickstart

Aweber Training: 7 Videos + 22 Page PDF

•  By optimizing the three paths, you can often double your sales!

•  At the very least you’ll increase your profits, as you’ll get more sales WITHOUT needing to pay for ads (for Path #2 and Path #3)

•  Everything can be 100% automated and pre-planned, which means you don’t need to be ‘hands-on’ spending time doing this… it’s set and forget income.

•  Over time you can optimize your store to pull in more and more subscribers automatically.

100% Sales Increase & Major Profit Boost

•  You get a ‘second chance’ with this traffic through ReTargeting with custom audiences (covered in Session #8 and Session #9)

•  Path #1 visitors can transform into Path #2 or Path #3 visitors later (on their subsequent visits to your website)

Path #1: Leave Store Without Buying or Subscribing

•  When someone purchases, you can automatically add them to a ‘Customer’ Aweber (or other) email list

•  Once they’re on your Customer Email List, you can send them emails (‘Broadcasts’) about: –  New Product Announcements –  Special Promotions/Sales (for example, Father’s Day) –  Or anything else you want to mail about

Path #2: Purchase & Automatically Become A Subscriber

•  Path #3 is when the visitors makes a conscious decision to join your email list (in exchange for some benefit)

•  Once they’re on your Non-Buyer Email list, you can send them emails (announcements, special sales, etc)

•  If they return to your site and end up buying something, you can move them to Path #2 Customer Email list and remove them from the Non-Buyer email list

Path #3: Subscribe (but don’t buy)

•  Key here is to automate the process of adding buyer emails to an Aweber list

•  Once you’ve got your buyers in an Aweber list, you can start sending revenue generating emails

Path #2: Purchase & Automatically Become A Subscriber

How To Add Buyer Emails To Aweber

Email List - 1. export current list

Email List - 2. create new list

Email List - 3. set up list

Email List - 4. add subscriber to list

Email List - 5. impost .csv file

Email List - 5. import .csv file

Email List - 5. import .csv file

Email List - 6. only map these fields

Email List - 7. answer questions

Email List - 7. answer more questions J

Email List - 7. one last question!

Email List - 7. optional tags for sorting

Email List - 7. done with import!

Email List - 8. connect Aweber for future collection

Email List - 9. associate with list

Email List - 10. all done!

•  Key here is to put the tools in place to generate subscribers from your website visitors

•  You need to have a strong reason for people to subscribe •  Our recommendations:

–  Billboard Bars (Bounce Breaker) on all pages that you’re NOT sending paid traffic to (may be a distraction on pages where you’re sending paid visitors)

–  Exit Pops (Bounce Breaker, inside Pop-Up Suite) on pages that are NOT getting paid Facebook traffic

–  Optin box in the footer of all pages, and sidebar of homepage

Path #3: Subscribe (but don’t buy)

Visit any page on www.100hotdeals.com to see this in action!

Billboard Example

https://100hotdeals.com/product/braided-leather-rope-anchor-bracelet/

Exit-Pop Example

1.  Login to BounceBreaker.com user dashboard using your 100k Ultra email & password

2.  Navigate to the Demo Video page

3.  Watch the ‘Pop Suite’ demo video for installation instructions

How To Add Exit-Pops & Billboards

1.  Broadcasts –  One-off emails, not normally part of a sequence –  Can be pre-planned and scheduled –  We recommend you focus on this type of emails to begin with –  Start with our ‘72-Hour 3-Punch Combo’

2.  Follow-ups –  Normally part of a sequence of emails –  You can use these, but it’s not what we recommend you get

started with

Types of Emails That You Can Send

72-Hour 3-Punch Combo

Day 1, 9am ET •  Send an announcement email to your lists Day 2, 12pm ET •  Send a ‘did you miss this?’ email to people who didn’t

open your email on Day 1 •  Send at midday (maybe they didn’t open the email the first time because it came in at 9am ET)

Day 3, 9am ET •  Send a ‘Last Chance’ email to your lists

72-Hour 3-Punch Combo

[Gadget Superstore] 65% OFF our #1 gadget (Limited Stock) Our #1 all-time selling gadget is the ______… It’s a unique contraption that’s proven to be massively popular with our customers, and today, for the first time ever, you can get it at 65% off: Click here to order yours now while stock lasts INSERT LINK INTO ABOVE TEXT We’re running this crazy sale to celebrate the release of two slick new colors (Gecko Green and Platinum Pink). Only our VIP customers (you) get access to this, and we only have 100 of these available at this majorly discounted price, then it’ll go back to normal. Don’t delay, get yours today while you still can, go here: PUT FULL PRODUCT URL HERE Thanks again for being a customer of DomainName.com, Your Name Founder of DomainName.com P.S. If you’ve got any questions, you can always contact us at: support@domainname.com

Day 1 Email Template

[Gadget Superstore] 36 hour countdown (65% off sale ending) If you missed the huge sale announcement yesterday, it’s not too late… you still have time to save 65% on our #1 selling gadget, the _____________: Click here to order yours now while stock lasts INSERT LINK INTO ABOVE TEXT As of right now, there are only 36 hours left in the sale, and stock is FAST running out. Check this out today because the sale will end tomorrow. Go here now: PUT FULL PRODUCT URL HERE Thanks, Your Name Founder of DomainName.com P.S. The _________ also makes a great gift to anyone interested in _______.

Day 2 Email Template

[Gadget Superstore] 65% OFF Sale Ends TODAY… (15 hours left) Today at midnight, the 65% off super-sale will come to a grinding halt. If you haven’t got your _____________ yet, it’s not too late, but you MUST move fast or you will miss out: Click here to order yours now while stock lasts INSERT LINK INTO ABOVE TEXT This is our #1 selling gadget, and we’ve never discounted it like this before. Find out what all the fuss is about right now, before the sale ends. Click here: PUT FULL PRODUCT URL HERE Have a great day, Your Name Founder of DomainName.com P.S. If you go to the link above and the sale has ended, it means we’ve run out of stock… move fast to avoid disappointment.

Day 3 Email Template

Email Performance Strategies

What We’ll Cover… •  TruthaboutSingleOp2nvsDoubleOp2n(andour

recommenda2onforyou)•  The#1thingtoworryaboutwithyouremailmarke2ng

campaigns•  HowtRe-engaging‘dead’leadsusingAweber•  5tac2csthat’llinstantlyimproveyourperformance•  Lotsofexamples…andabunchofotherthingswe’ve

learned

What Matters MOST Is READER ENGAGEMENT

•  Getsubscribersopeningyouremails•  Whenpeopleopen,isshowsGmailyourmessageisrelevant•  Whenpeopledon’topen,ithurtsyoursenderscore!

•  Getsubscribersclickingonyourlinks•  AnemailclickistheBESTwaytoshowGmail(etc)thatyouremail

wasgood(andnotSpam).

GmailknowEVERYTHING…

Over Time, Work On Improving

SENDER SCORE •  Youcan’t‘hack’thisfromonedaytothenext…•  Butit’seasytomaintainANDimproveifyoufollowsome

goodprac2cesover2me.•  Forexample,ifsomeonehasn’topenedanemailin6

months,thenremovethemfromyourmailinglist(putthemina‘non-openers’listandrunare-engagementcampaign.

•  Removingnon-openerswillboostyouropenrate,whichputsyouinbeVerstandingwithGmail,etc.

5 SIMPLE Tricks To Increase Long-Term Responsiveness

•  You’llgoaloooongwaytobuildinganengagedrela2onshipwithyoursubscriber!

Make Your First Message INCREDIBLY Interesting

•  Get a CLICK in your first email! •  Or ask for a reply…

•  “Hit reply to let me know what you think of ____”

Include Links In First Email To Drive Segmentation & Engagement

Get people to click on a link à it shows engagement!

You don’t really need to worry about segmentation for eCommerce website, but you should ABSOLUTELY try to

get a click in your first email!

•  Asageneralrule,youSHOULDdothis…butit’snotprac2caloneCommercewebsites,aswe’resellingphysicalproducts,notinforma2on.

•  Oninforma2onbasedwebsites(likeblogsorwebsitesthatselldigitalproducts),theFIRST2mesomeonesubscribes,makethendoubleopt-in.

•  AweberwillgiveyouBETTERdeliverability!•  PutsyouinabeVer“IPPool”

•  Oncesomeonehassubscribedonce,youcanthenusesingleop2n.Again,don’tworryaboutthisforeCommerce,singleop2nwillworkfineforyou.

Use DOUBLE OPT-IN

•  Ifyouaredoingdouble-op2n,createcustomconfirma2onpages•  hVp://aidanbooth.com/confirm-your-email-address

Create Custom Pages (for double optin)

•  Thisisalwaysagoodidea…•  hVp://aidanbooth.com/whitelist-instruc2ons/

Give ‘Whitelist Instructions’

1.  Getthe1stemailopened.

2.  Getaclick.

3.  Getareply.

4.  Getadoubleopt-in(notessen2alforeComstores).

5.  Get‘WhiteListed’.

Summary of the 5 Tactics

Tracking Performance

TrackingPerformanceYouMUSTtrackallyouremails…resultsimprove!

Example Tracking Sheet: http://www.aidanbooth.com/email-tracking

Takes 2-3 mins to track à EASY to outsource.

How to Bypass Spam Filters

•  Youneedtoadoptbestprac2cesoveralongperiodof2metobuildupabeVersenderscore.

Tobeginwith:•  Usebuilt-inSpamchecktools•  Rigorouslytestbeforesending•  DoNOTembedimages•  Makemessagesshorter•  Avoidsymbols(insubjectline)

It’s a Long-Term Approach…

AweberSpamAssassin(nolongerworking…apparentlyit’scomingbackthough)

iContactSpamChecker

Use Spam Check Tools

•  UnfamiliarcharactersintheSubjectLine(orsimplycopyingandpas2ngyoursubjectlinefromanotherprogramcantriggerspam)

•  UsingTinyURLlinks(orsimilar)inyourmessagecantriggerspam(becausetheproviderhasnowayofknowingwheretheygo)

•  SpamWords,DollarSigns,TooManyLinksetc

What Triggers A Spam Alert?

•  UseaREALtestlistforimportantbroadcasts,notjustthe‘testemail’func2on.

•  Tweakun2litlandsinprimarytabofInbox.•  Useshorteremails!

Test EVERY Email

Re-Engaging Dead Leads

Re-Engagement Process •  Over2me,someleadsstopopeningemails…•  Add6month‘non-openers’toaspeciallist•  DoNOTmailnon-openersforacoupleofmonths

•  Mailingtonon-openerswillHURTyoursenderscore!•  Aeeryouhaven’temailnon-openersfor2months,send

yourre-engagementemail•  Switchanyleadthatclickstoabrandnewemaillist(tools

likeAWProToolscanhelpwiththis)•  Proceedtoengageandconnect(getclick,getopened,

getreplyetc)

Re-Engagement Campaigns •  Peoplewhohaven’topenedin6monthsgothrough‘Re-

EngagementCampaigns’…Here’sareal3-partRe-Engagementcampaignthatwerantarge2ngpeopleonaspecificlistwhohadnotopenedanemailin12months…

Re-Engagement Campaigns Email#1:[Gi,1of3]Ourweird‘gi,plan’...

Re-Engagement Campaigns Email#2:[Gi,2of3]28page“ninjaSEO”report...

Re-Engagement Campaigns Email#3:[Gi,3of3]Here’smy“vacaIonblueprint”(theBIGone)...

Re-Engagement Results

Results from a REAL example…

#1 Re-Engagement Subject Line SUBJECT:FromSteveClayton:Weremovedyoufromourlist…•  Sentto56,000NON-OPENERS(2yearswithoutopening!)•  4.13%opened=2,312•  2.91%clicked=1,629•  1,660RE-ENGAGEDleads!!

Our Top 10 Subject Lines

Top 10 Subject Lines (fromthepast12months)

Number10:youmissedthis…

Number9:brokeanddesperate--(personalstory)

Number8:[ANNOUNCEMENT]MassiveopportunitytoworkDIRECTLYwithus...

Number7:[LabTest]From$0to$769.44/dayin10days(casestudyresults)

Number6:AnearlyholidaygiTforyou…

Number 5: This is why Fiverr is… “DUMB”

Number 4: Firesale!

Number 3: 100% off Amazon products (private membership)…

Number 2: Here’s my first EVER website…

Number 1: message from Steve

Top 10 Subject Lines (fromthepast12months)

Questions?