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2009 – A DIFFICULT YEAR
Challenges
Economic slowdown Too much inventory led
to discounting and low margins
Expenses reduced 20% Layoffs Benefits Budget cuts across the
board
Sales
20082009
0200400600
Expense cuts couldn’t keep pace
with downward sales trends
Inc.Exp.
Difficulty extended to competitors as well
2010 OUTLOOKDemand will come back.
YOU’RE READING AHEAD! (Everyone does if there’s too much text)
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Powerpoint
•Bullet point 1• More bullets here• Even more• Against all odds, more bullet points• Count ‘em
• There’s so many• Hard to believe
• Bullet here• Bullet there
•So many bullets!• Easy to ignore• Generally unhelpful
Small Bullet Points
20082009
0100200300400500
Inc.Exp.
2009a difficult year
2009
2008 2009300
350
400
450
500
550
600
Expenses$350M
Income $135M
2009
2010 projection
“Cautiously optimistic”
Powerpoint
2009
41%
Too much inventory
2008 2009300
350
400
450
500
550
600
Expenses
Income
20092009
20092009
Consumers in 2010?
Cautiouscomeback
Less cash
Thank you.
Powerpoint
BEAR
Images are better than textIMAGE TEXT
There are so many important things to say
Don’t want to leave anything out1 Don’t forget this tidbit2 And there’s more here3 Will they remember this?4 Yet another point
BearDid you catch that?
5 You missed the most important part
Big is better than little
Can youfind theword
BEAR?
Find the BEAR. Here it is. But it’s hard to find if there’s lots of text on the page, even if it’s first.
Why would you add so much extra text to the slide?
It’s easy to copy and paste lots of text from a word document. But no one cares. No one will remember all this. Look how long it is.
There’s no reason not to keep the font size large and the text limited.
LITTLE BIG
Simple is better than colorfulSIMPLE, HIGH CONTRAST LOTS OF COLORS
Ok. Color for important stuff.
There are so many important things to say
Don’t want to leave anything out1 Don’t forget this tidbit2 And there’s more here3 Will they remember this?4 Yet another point
Bear5 I just said it.
Did you catch that?6 You missed the most important
part
UN-HIGHLIGHTED HIGHLIGHTED
There are so many important things to say
Don’t want to leave anything out1 Don’t forget this tidbit2 And there’s more here3 Will they remember this?4 Yet another point
BEAR5 I just said it.
Did you catch that?6 You missed the most important
part
Bars are better than pies
GiraffeZebraElkBear
Giraffe
Zebra
Elk
Bear
BAR PIE
Outlined tables are harder to readLINELESS TABLE LINED TABLE
Group 1 Group 2 Group 3Fly Camel Toad
Monkey Bird CaribouLion Lemur WaspBear Ox Panda
Snake Penguin Hippo
Group 1 Group 2 Group 3Penguin Cow LemurMonkey Bird Iguana
Lion Wasp BearCaribou Ox Panda
Hippo Snake Toad
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2009
