How To Grow Your Local or Regional Business Using The Web

Drive more sales and generate more new business through your Web site -- locally

Objective

About Crexendo• 11+ Years in Ecommerce and Marketing Services• State-of-the Art Hosting Facility in Orem• Web Design, CMS, Web Marketing services• Experienced Team – Steve Mihaylo, CEO• Award Winning Services and Support

4 Ingredients for Success on the Web

• eCommerce 2%• Lead Gen 3-5%• Local Leads 5-10%

Product/Service

Qualified Traffic

Fair Price

Good Website

Web Marketing Strategy Overview

Lead Gen & eCommerce

Link Building SEO

CRO SEM

Analytics

eBay

Identify your potential customers online and bring them to YOUR Web site.

Regionalization & Localization… What Is The Potential?

The Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

Phoenix VOIPVs.

VOIP

4 Localization Strategies for the Web• Regional Categories of Live Directories (Link Building)• Localized Keywords in SEO• Localize Paid Search• Tune Your Site for Local Conversions

Live Directories: Regional Categories

Phoenix VOIP = 1300 per month

SEO – Localized Keywords

Conversion Rate

Online Leads 11% to 14%Other Leads 3% to 5%

New Auto Service Leads

November 6December 23January (thru 1.11) 10

Paid Search: Localization

Conversion Rate Optimization: Local

7 More Strategies We Don’t Have Time For• Google, Yahoo & Bing Local Submit• Localized Anchor Text In Link Building• Social Bookmarking• Local & Regional Portals• Vertical Portals with Localized Listings• Localized Permission Marketing• Localized Web Based PR

Register Now – Go to: www.crexendo.com/tmc

Free Web Analytics Report Come to booth: 614

Competitive Recon