42
SEM, SEO, PPC & other buzzwords website traffic

How to Get Traffic to Your Website

Embed Size (px)

DESCRIPTION

SEM, SEO, PPC and other buzzwords demystified. Presentation from DrupalCampMA. Additional resources to check out are: SEO: The Free Beginner's Guide from SEOMOZ, seobook.com/blog and distilled.net/blog.

Citation preview

Page 1: How to Get Traffic to Your Website

SEM, SEO, PPC & other buzzwords

website traffic

Page 2: How to Get Traffic to Your Website

you’ll learn‣ how to really get traffic to

your site‣ how to turn traffic into leads‣ what all those buzzwords

mean

Page 3: How to Get Traffic to Your Website

a little about you

Page 4: How to Get Traffic to Your Website

what’s SEM?tried some thingshave the numbers to prove it

your SEM skills

Page 5: How to Get Traffic to Your Website

how do you get traffic

‣ SEO‣ SEM‣ PPC‣ traditional

marketing‣ smoke signals‣ none of the

above

Page 6: How to Get Traffic to Your Website

tagcloud by wordle.net

Page 7: How to Get Traffic to Your Website

what is success?

Page 8: How to Get Traffic to Your Website

conversions = success

websites don’t generate trafficsearch engines don’t converttogether = success

but...

Page 9: How to Get Traffic to Your Website

let’s start with traffic

Page 10: How to Get Traffic to Your Website

SEM

umbrella termeverything marketing on the web

Search Engine Marketing

Page 11: How to Get Traffic to Your Website

the growth of search

source: widasearch.com

Page 12: How to Get Traffic to Your Website

SEO

“free” but needs:solid foundationplanninglots of work

Search Engine Optimization

Page 13: How to Get Traffic to Your Website
Page 14: How to Get Traffic to Your Website

on the page SEO

contenthtmlarchitecture

Page 15: How to Get Traffic to Your Website

tagcloud by wordle.net

Page 16: How to Get Traffic to Your Website

on the page SEO

Page 17: How to Get Traffic to Your Website

off the page SEO

linkssocialtrustpersonal

Page 18: How to Get Traffic to Your Website

tagcloud by wordle.net

Page 19: How to Get Traffic to Your Website

evolution of SEO

optimize for people, not robots

user experience

@#%^&@#%^&

Page 20: How to Get Traffic to Your Website

PPC

instantly successfulhighly customizable and flexibledelivers data to drive results

Pay Per Click

Page 21: How to Get Traffic to Your Website

PPC run down

campaignsad groupskeywords and key phrasesadsbudgetbids

relevancyROIrank

Page 22: How to Get Traffic to Your Website

PPC best practices

don’t skimp when it comes to setupdon’t rely on automationavoid display network faux pas

Page 23: How to Get Traffic to Your Website

PPC example

2 years20 ad groupsover 5,000 keywords96 ads

Page 24: How to Get Traffic to Your Website

with me so far?

Page 25: How to Get Traffic to Your Website

converting leadsthe basics

Page 26: How to Get Traffic to Your Website

landing pages

first things firstnecessary for lead capturesimple to create

Page 27: How to Get Traffic to Your Website

great landing pages

discourage wandering eyeshave great calls to actioncapture the right informationare linked to goals

Page 28: How to Get Traffic to Your Website
Page 29: How to Get Traffic to Your Website

success comes from...

constant analysisconstant refinementnot losing sight of your goals

Page 30: How to Get Traffic to Your Website

don’t guess - testwhichtestwon.com

Page 31: How to Get Traffic to Your Website
Page 32: How to Get Traffic to Your Website
Page 33: How to Get Traffic to Your Website

the winner is...

no icons = 11% more conversions

source: whichtestwon.com

Page 34: How to Get Traffic to Your Website

source: whichtestwon.com

Page 35: How to Get Traffic to Your Website

40% more add to cart clicks

source: whichtestwon.com

Page 36: How to Get Traffic to Your Website

source: whichtestwon.com

Page 37: How to Get Traffic to Your Website

plain text

200% click-throughs300% revenue

source: whichtestwon.com

Page 38: How to Get Traffic to Your Website

remember

test oftentest earlymeasure resultsmeasure the real cost

Page 39: How to Get Traffic to Your Website

pro tipsbeyond the basics

Page 40: How to Get Traffic to Your Website

SEO

google author rankfocus on localhistoric keyword research

pro tips

Page 41: How to Get Traffic to Your Website

PPC

youtubecompetitor review tipsnegative keywords

pro tips

Page 42: How to Get Traffic to Your Website

ask me anything

[email protected]

@krossio