How to enter in USA for business opportunities

Specific opportunities for business can be developed by a particular enterprise (say from India)by forming a broad-based relationship with another enterprise from the other country (say US)based on initially identifying a particular triad of market, product & services.

There is a three-step methodology to be followed:

Step 1: Identification of Markets

The initial effort should be put into identifying a particular market out of the larger or thesmaller geographical market entities listed above (or any other markets which can be definedprecisely, including niche markets and internet markets)?

Step 2: Identification of Enterprise Strengths & Weaknesses

It is imperative to chart out the strengths of your enterprise in terms of addressing this market.Does your enterprise have strengths in a product that might have customers in this market? Ordoes your enterprise have strengths in terms of marketing & distribution channels in thismarket? Or does your enterprise have service strengths that could prove useful in this market?Do you have weaknesses in any areas?

Step3: Identification of Potential Partner in the other Country

The potential partner enterprises in the other country should be identified based oncomplementary strengths. Suppose your organization has a strong market channel in the Asia-Pac market. You need to identify organizations in the US who have strong product offeringswhich are suitable to this market but who do not have the time, resources, competence orinclination to set-up their own marketing channels in this market. (You will be surprised to findout the number of successful American businesses who are so inclined.).

Synergy of Indian and American Businesses

The ways in which the net businesses of both Indian and American businessmen can beenhanced can be obtained from a study of the competitive strengths of each.

The Americans are strong in:

• Financial Capital

• Technology Infrastructure

• Economies-of-scale

• Quality of products

The Indians are strong in:

• Human Capital

• Knowledge Infrastructure

• Economies-of-labor

• Quality of services

Most importantly, due to its unique history Indians have cultural affinity and empathy withboth, the Asian cultures, as well as, the Western cultures. On the other hand, the Americans areprobably the most recognized respected and powerful brand-names throughout the World.These largely synergistic strengths of the two Capitalist-Democracies and their businessenterprises can be combined to create one of the sharpest and most balanced business forcesin the World.

4th Annual USA India Business Summit

UIBS 2013 and the 19th annual Georgia Tech Global Business Forum are being organized inGeorgia Tech, Atlanta on September 11 and 12. UIBS has distinguished history of being largestconference in the South-East USA that promotes business relations between USA and India. Keysectors of interest this year include Innovation and R&D in: Life Science, Agribusiness andHeatlhcare IT, Financial Technologies, New Media - Web, Films, TV, mobile, animation andgaming, etc.

The United States, the world's largest economy, and India, one of the world's fastest growingeconomies, are committed to working together to stimulate a global economic revival, tostrengthen global economic and financial institutions, to work toward a balanced and ambitiousoutcome in the Doha Round negotiations, and to promote global food security. Source: THEWHITE HOUSE, Press Release dated November 24, 2009

Bilateral trade between the U.S. and India is growing explosively, and is likely to triple in thenext five years. To capitalize on the opportunities afforded by this bi-national relationship, the4th Annual USA India Business Summit (UIBS) will be held in Atlanta on September 11th and12th, 2013, at the Georgia Tech Historic Academy of Medicine. The theme of the UIBS2013 is "Growing Business and Promoting Entrepreneurship."

Goal of UIBS is to promote business and investment between USA and India in key areas oftechnology, clean tech, infrastructure, logistics, real estate and investment, etc. Our specialemphasis is to connect entrepreneurs and small-to- medium size businesses.

UIBS 2013 is organized by Georgia Tech Center for International Business Education & Research (CIBER), USA India Initiatives,Inc. (USIII) and US India Business and Research Center (USIBRC) with support of Georgia Department of Economic Development,the Metro Atlanta Chamber of Commerce, U.S. Commercial Service of United States of America, Department of Commerce.