Strategic Marketing in Action

Programme Director Prof. Suresh Paul Antony

Chennai Centre of IIM TrichyVenue

Indian Institute of Management Tiruchirappalli

ManagementDevelopmentProgramme

October 3-5, 2017 (Batch I) & October 24-26 2017 (Batch II)Date

* Applicable taxes extra*1 A group discount of 10% of the programme fee per participant will be offered to thoseorganizations, which nominate three or more participants to a single programme.

Please note:Participants would have to make their own travel arrangements.If a participant fails to attend the programme, no refund of fees will be made.

Enrolment form for nomination or participation can be downloaded from the ‘Executive Education’ of our website, http://iimtrichy.ac.in/images/MDP_Enrollment.pdf. Kindly fill in this form mentioning full details of the participant(s), sponsoring organization, and the payment particulars. The filled in form along with the Demand Draft need to reach the EEC Office well in advance before the commencement of the programme. In case of online payment, the filled in form may be scanned and e-mailed to us.

The programme fees can be paid in any one of these two ways:Demand Draft drawn in favour of Indian Institute of Management Tiruchirappalli payable at Trichy.Electronic Fund Transfer through NEFT/RTGS for which Account details of our Institute are given below.Bank A/C No: 32170820601 Name of the Bank: SBIName of the Branch: NITT Branch, NIT Campus, TiruchirappalliBank Branch Code : 01617 IFSC No: SBIN0001617 MICR No: 620002009

In case of online payment, kindly intimate the EEC office with the relevant transaction details through email, so that we can connect your remittance to your nomination.

Please note that the confirmation of participation will be provided only on receipt ofprogramme fees by EEC office.

You are encouraged to send in your nominations at least 3 weeks prior to the commencement of the programme. However, we accept nominations up to 2 weeks before the start of an MDP, subject to seat availability.

Please Note:All enrolments are subject to review and approval by the Programme Director. Joining Instructions will be sent to the selected candidates 10 days before the programme commences. Kindly finalise your travel plans only after you receive from IIM Trichy confirmation of your nomination.

Our correspondence address is as follows:Executive Education & Consulting OfficeIndian Institute of Management TiruchirappalliNITT Campus, Thanjavore Main Road Tiruchirappalli - 620015, Tamil NaduPhone: 0431- 2505025 | Email: eec@iimtrichy.ac.in

How to Enroll

However, the same can be adjusted during the current or next financial year. In case the programme is being cancelled by IIM Trichy, then the programme fees will be refunded in full to the person/organization concerned.

This programme provides an ideal learning platform for the beginner as well as the proficient and adept practitioner.

Understanding marketingSegmentation, targeting and positioningMarketing mix planningIntroduction to the Markstrat ChallengeExercises

Bidding Segment attractiveness analysis

This programme is intended to give you a basis for understanding marketing. But let us have some fun learning it.

Participants will first explore core marketing concepts both from a strategic and tactical point of view. They then will practice their skills in Markstrat, an engaging business simulation that provides an environment that stimulates reflection, assimilation and application of core market-ing concepts. The feedback and review process during the exercises, and simulation rounds help achieve long-lasting participant engagement.

Learning OutcomesMaster core concepts in strategic and tactical marketingExperience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysisMaster market and competitive analysisCombine tactical implementation with long-term strategyEmphasize the importance of evidence-based marketing decision makingBroaden the long-term focus

Learning MethodsThe programme is designed for 24 hours of classroom contact plus remote work. In order to facilitate interactive and participative learning registrations for the programme will be limited to 35 on a first-come, first served basis.

Interactive lecturesLearn by doing and teamwork with the Markstrat SimulationIn-class presentation by the participantsDebriefing sessionsRemote work valid for 30 days after classroom contact

Continued unlimited access to Markstrat simulationEmail hotlineLimited debriefing slots and coaching by telephone (both by appointment)

Programme Duration

Programme Director

Strategic Marketing in Action

Introduction

Course Content

Profile of Expected Participants

This programme will be held at Chennai Centre of IIM Trichy. This programme is non- residential in nature, spread over three days. Participants must report at the venue on 3rd October 2017 (Batch I) and 24th October 2017 (Batch II) by 9.00 am for registration.

Programme Fee

The lead learner - Prof. Suresh Paul, is a Fellow of the Indian Institute of Management Lucknow. Besides, he holds a post-graduate degree in management from Madurai Kamaraj University. A firm believer of participant-centred learning, he enthusiastically experiments with learner centred methodologies like simulation, case method, and discussions in class rather than solely lecture.

A Instructor certified by StratX Simulations of Paris for MediaPro, BrandPro, and Markstrat Simulations, he has attended the Global Colloquium on Participant-Centered Learning at the Harvard Business School. He has also undergone training on academic leadership in the UK.

From 1985 and over the next 14 years he served across India and gathered hands-on customer interface experience in the automotive, financial services, direct selling, and music retailing industries. His corporate experience spans business and consumer markets, rural and urban, and product and services marketing as well. Since 1999 he has held academic and administrative appointments at IIM [Kozhikode], XLRI [Jamshedpur], & TSM [Madurai]. And visiting academic appointments at the Asian Institute of Management [The Philippines], IIM [Lucknow] and Amrita School of Business [Coimbatore].

In his consulting and training assignments he has worked with Merck Serano, Asian Paints, GMMCO Ltd., IFFCO Ltd., TVS & Sons Ltd., TVS Coach Ltd., TVS Srichakra Ltd., Indian Railways, India Post, Khadi & Village Industries Commission, Small Industries Product Promotion Organisation Ltd. among others.

Management Development Programme

* Applicable taxes extra*1 A group discount of 10% of the programme fee per participant will be offered to thoseorganizations, which nominate three or more participants to a single programme.

Please note:Participants would have to make their own travel arrangements.If a participant fails to attend the programme, no refund of fees will be made.

Amount*

Programme Fee*1

INR 46,755/-

until 19-Sep-2017 for Batch Iuntil 10-Oct-2017 for Batch II

on or before 12-Sep-2017 for Batch Ion or before 3-Oct-2017 for Batch II

Programme Fee withEarly Bird Discount

INR 49,255/-

Due Date

SWOT analysisSegmentation, targeting and positioningPresentation to shareholders

Decision Rounds 1 to 6 (in class) & rest (by remote)A decision round refers to one year of operations

Debrief (in class and by remote)

However, the same can be adjusted during the current or next financial year. In case the programme is being cancelled by IIM Trichy, then the programme fees will be refunded in full to the person/organization concerned.

This programme provides an ideal learning platform for the beginner as well as the proficient and adept practitioner.

Understanding marketingSegmentation, targeting and positioningMarketing mix planningIntroduction to the Markstrat ChallengeExercises

Bidding Segment attractiveness analysis

This programme is intended to give you a basis for understanding marketing. But let us have some fun learning it.

Participants will first explore core marketing concepts both from a strategic and tactical point of view. They then will practice their skills in Markstrat, an engaging business simulation that provides an environment that stimulates reflection, assimilation and application of core market-ing concepts. The feedback and review process during the exercises, and simulation rounds help achieve long-lasting participant engagement.

Learning OutcomesMaster core concepts in strategic and tactical marketingExperience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysisMaster market and competitive analysisCombine tactical implementation with long-term strategyEmphasize the importance of evidence-based marketing decision makingBroaden the long-term focus

Learning MethodsThe programme is designed for 24 hours of classroom contact plus remote work. In order to facilitate interactive and participative learning registrations for the programme will be limited to 35 on a first-come, first served basis.

Interactive lecturesLearn by doing and teamwork with the Markstrat SimulationIn-class presentation by the participantsDebriefing sessionsRemote work valid for 30 days after classroom contact

Continued unlimited access to Markstrat simulationEmail hotlineLimited debriefing slots and coaching by telephone (both by appointment)

Programme Duration

Programme Director

Strategic Marketing in Action

Introduction

Course Content

Profile of Expected Participants

This programme will be held at Chennai Centre of IIM Trichy. This programme is non- residential in nature, spread over three days. Participants must report at the venue on 3rd October 2017 (Batch I) and 24th October 2017 (Batch II) by 9.00 am for registration.

Programme Fee

The lead learner - Prof. Suresh Paul, is a Fellow of the Indian Institute of Management Lucknow. Besides, he holds a post-graduate degree in management from Madurai Kamaraj University. A firm believer of participant-centred learning, he enthusiastically experiments with learner centred methodologies like simulation, case method, and discussions in class rather than solely lecture.

A Instructor certified by StratX Simulations of Paris for MediaPro, BrandPro, and Markstrat Simulations, he has attended the Global Colloquium on Participant-Centered Learning at the Harvard Business School. He has also undergone training on academic leadership in the UK.

From 1985 and over the next 14 years he served across India and gathered hands-on customer interface experience in the automotive, financial services, direct selling, and music retailing industries. His corporate experience spans business and consumer markets, rural and urban, and product and services marketing as well. Since 1999 he has held academic and administrative appointments at IIM [Kozhikode], XLRI [Jamshedpur], & TSM [Madurai]. And visiting academic appointments at the Asian Institute of Management [The Philippines], IIM [Lucknow] and Amrita School of Business [Coimbatore].

In his consulting and training assignments he has worked with Merck Serano, Asian Paints, GMMCO Ltd., IFFCO Ltd., TVS & Sons Ltd., TVS Coach Ltd., TVS Srichakra Ltd., Indian Railways, India Post, Khadi & Village Industries Commission, Small Industries Product Promotion Organisation Ltd. among others.

Management Development Programme

* Applicable taxes extra*1 A group discount of 10% of the programme fee per participant will be offered to thoseorganizations, which nominate three or more participants to a single programme.

Please note:Participants would have to make their own travel arrangements.If a participant fails to attend the programme, no refund of fees will be made.

Amount*

Programme Fee*1

INR 46,755/-

until 19-Sep-2017 for Batch Iuntil 10-Oct-2017 for Batch II

on or before 12-Sep-2017 for Batch Ion or before 3-Oct-2017 for Batch II

Programme Fee withEarly Bird Discount

INR 49,255/-

Due Date

SWOT analysisSegmentation, targeting and positioningPresentation to shareholders

Decision Rounds 1 to 6 (in class) & rest (by remote)A decision round refers to one year of operations

Debrief (in class and by remote)

However, the same can be adjusted during the current or next financial year. In case the programme is being cancelled by IIM Trichy, then the programme fees will be refunded in full to the person/organization concerned.

Strategic Marketing in Action

Programme Director Prof. Suresh Paul Antony

Chennai Centre of IIM TrichyVenue

Indian Institute of Management Tiruchirappalli

ManagementDevelopmentProgramme

October 3-5, 2017 (Batch I) & October 24-26 2017 (Batch II)Date

* Applicable taxes extra*1 A group discount of 10% of the programme fee per participant will be offered to thoseorganizations, which nominate three or more participants to a single programme.

Please note:Participants would have to make their own travel arrangements.If a participant fails to attend the programme, no refund of fees will be made.

Enrolment form for nomination or participation can be downloaded from the ‘Executive Education’ of our website, http://iimtrichy.ac.in/images/MDP_Enrollment.pdf. Kindly fill in this form mentioning full details of the participant(s), sponsoring organization, and the payment particulars. The filled in form along with the Demand Draft need to reach the EEC Office well in advance before the commencement of the programme. In case of online payment, the filled in form may be scanned and e-mailed to us.

The programme fees can be paid in any one of these two ways:Demand Draft drawn in favour of Indian Institute of Management Tiruchirappalli payable at Trichy.Electronic Fund Transfer through NEFT/RTGS for which Account details of our Institute are given below.Bank A/C No: 32170820601 Name of the Bank: SBIName of the Branch: NITT Branch, NIT Campus, TiruchirappalliBank Branch Code : 01617 IFSC No: SBIN0001617 MICR No: 620002009

In case of online payment, kindly intimate the EEC office with the relevant transaction details through email, so that we can connect your remittance to your nomination.

Please note that the confirmation of participation will be provided only on receipt ofprogramme fees by EEC office.

You are encouraged to send in your nominations at least 3 weeks prior to the commencement of the programme. However, we accept nominations up to 2 weeks before the start of an MDP, subject to seat availability.

Please Note:All enrolments are subject to review and approval by the Programme Director. Joining Instructions will be sent to the selected candidates 10 days before the programme commences. Kindly finalise your travel plans only after you receive from IIM Trichy confirmation of your nomination.

Our correspondence address is as follows:Executive Education & Consulting OfficeIndian Institute of Management TiruchirappalliNITT Campus, Thanjavore Main Road Tiruchirappalli - 620015, Tamil NaduPhone: 0431- 2505025 | Email: eec@iimtrichy.ac.in

How to Enroll

However, the same can be adjusted during the current or next financial year. In case the programme is being cancelled by IIM Trichy, then the programme fees will be refunded in full to the person/organization concerned.