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HOW TO ENABLE RAPID CONTENT GENERATION IN COMPANIES WITH A LOT OF STAKEHOLDERS
2016 / DANIEL SHAVITSIKA SERVICES AG / TARGET MARKET INDUSTRY
FUN FOR LEARNER+TRAINER+MANAGERHOW TO FIND THE BALANCE?
2 |2 Intro TM Industry_SCh
SIKA SITUATION: 7 DIVISIONS (TARGET MARKETS)INDUSTRY DIVISION (21 % OF NET SALES, 5489 MIO CHF)
Concrete Waterproofing Roofing Flooring
Sealing & Bonding Refurbishment
Industry
3 |3 Intro TM Industry_SCh
MAIN STAKEHOLDERS IN INDUSTRYR&D, TECHNICAL SERVICE, MARKETING, ENGINEERING
AutomotiveOEM and OES(Original Equipment Manufacturer and Supplier)
Commercial vehicle industry
Automotive aftermarket
4
Tooling & composites
Facade and fenestration manufacture
Appliances and industrial equipment
Industrial lamination Renewable energies
Polyurethanes, Silicones, Epoxies, Hybrids, AcrylicsHotmelts, Dispersions, Hybrids and more to be trained
2015
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Neujahr
Heilige drei Könige
Karfreitag
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Staatsfeiertag
Christi Himmelfahrt
Pfi ngstsonntag
Pfi ngstmontag
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Mariä Himmelfahrt
Tag der Volksabstimmung*
Nationalfeiertag
Allerheiligen
Heiliger Abend
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*Nicht in allen Bundesländern
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SCTI
1
SCTI
2
SCTI
3
TDM
FFI
Ad
van
ced
CET
CET
CET
CET
ISTIST
CTC
INDSEM
INDSEM
ITTM
I
CTD
WIN
D J
P
FFI
Ad
van
ced
SCTI
IN
DIA
PT-
SEr P
T-SE
rMD
T O
ES
FFI
Ad
van
ced
ATD
SOLA
R
Training with schedules which are not yet definitiveTraining with definitive schedulesConferences containing some training
TRAINING PLAN 2015DELIVERED BY CORPORATE
LCM
SA
uth
ori
ng
LMS
AD
MIN
FFI
FFI
PO
WER
CU
RE
PO
WER
CU
RE
JAN
20
16
CTT
PO
WER
CU
RE
MAXIMIZE EFFICIENCY OF PHYSICAL (CLASSROOM) TRAININGMETHOD: MORE E-LEARNING FOR THEORETICAL PARTSGET HOMOGENEOUS GROUP, MORE TIME FOR WORKSHOPS
LEARNING CURVE IN THE LAST 2 YEARS7 TECHNICAL, 1 COMMERCIAL E-LEARNING, 1 FINAL TEST
RELEASED IN THE LAST 2 YEARS7 TECHNICAL, 1 COMMERCIAL E-LEARNING, 1 FINAL TEST
(Control and) correcting loops:
1. Requestor (class room trainer) = content creator2. With first technical expert (1st loop)3. With second technical expert (2nd loop)4. Release (3rd) loop with boss of Corp. Techn. Dep.5. Two years after release: Loop with CI responsible
• Quick and dirty (import & improve PPT)
• preparation requested from experts
• correction loops together in Storyline
RELEASED IN THE LAST 2 YEARS7 TECHNICAL, 1 COMMERCIAL E-LEARNING, 1 FINAL TEST
Control/Correction loops:1. Requestor (class room trainer) = content creator2. With 2 technical experts (1st loop) at the same time3. Release (2nd) loop with boss of Corp. Techn. Dep.5. Two years after release: 4th loop with CI responsible
• Quick and dirty approach (import & improve PPT)
• no preparation requested from experts
• correction loops together in Storyline
RELEASED IN THE LAST 2 YEARS7 TECHNICAL, 1 COMMERCIAL E-LEARNING, 1 FINAL TEST
Control/Correction loops:1. 1st, 2nd, 3rd loop with requestor (Head of System Engineering)2. Release (4th, 5th) loops with boss of Corp. Technical Department5. Two years after release: 4th loop with CI responsible
• Precise content missing, some fear of requestor
• no preparation requested
• correction loops together in Storyline
RELEASED IN THE LAST 2 YEARS7 TECHNICAL, 1 COMMERCIAL E-LEARNING, 1 FINAL TEST
Control/correction loops:1. 1st, 2nd loop with marketing, 2 separate players2. No release (3rd) loop with Head Corp. Marketing FFI3. Two years after release: 4th loop with CI responsible
Control/correction loops:1. 1st, 2nd, 3rd loop with separate experts (3 players)2. Release (4rd) loop with Head Corp. Technical Department3. Two years after release: 5th loop with CI responsible
• Quick and dirty approach (import & improve PPT)
• no preparation requested from experts
• correction loops together in Storyline
CONTENT CREATIONTHE FUTURE OF CONTENT CREATION
1865 TypewriterPeter Mitterhofer
requestor= creator
TOOL: PPT, DOCX100 Bio Slides/Year
requestor= creator
TOOL: SCORM Training
16. Century RamelliReading Wheel
Development phase Commodity phase
Invention
?Expert/Requestor
Content Creator
CONTENT CREATIONCASE: EXTERNAL CONTENT SUPPLY
boss
requestor
mini-creator
expert 1 requestor
expert 2
creator
expertsales
Goals, PPTBudgetMoney
SCORMcorrections
Imagine the
unknown
CONTENT CREATIONPERCEPTION OF SCORM COMPARED TO PPT TRAINING
Training delivered as
• PPT: We have confidence in our trainers• created & used after minimum control loops• Most training are not “boss-controlled/released”• Small mistakes are corrected after first use• A lot of motivated trainers = content creators
• SCORM: We have less confidence in our trainers• existing e-Learning cadavers -> no more mistakes!• A lot of control loops in place before release• Few motivated trainers ready for content creation
Training delivered as
SPEED UP CONTENT CREATIONCOMPARE INTERNAL CONTENT SUPPLY
creator = requestor expert 2, 3
1. SCORM2. SCORM
1. Shot SCORM 3. Shot SCORM
creatorrequestor
expertexpert 2, 3 Boss
PPT without interaction
1. SCORM2. SCORM
4. Shot SCORM 5. Shot SCORM
release 6. Shot SCORM
«No» budget discussion«No» priority discussion
Same than above
HOW TO MANAGE EXPECTATIONS?BALANCE DEGREE OF FREEDOM AND RELEASE CONTROL
My boss in 2013:
“I have never seen a good e-learning in my life. But go ahead and I willhelp”. Today, we collect great feed-back of worldwide located learners.
My Sika colleagues in 2016:
“Classroom trainer will never be able to deliver SCORM content due to
missing didactic knowhow”. They ask for more quality control loops.
HOW TO REALIZE THE MOVE FROM PPT TO SCORMBALANCE DEGREE OF FREEDOM AND RELEASE CONTROL
Personal view about how to build up successful SCORM creators:
• Find passionate classroom trainer
• Train them in SCORM and in didactic (3-5 days)
• Ask them to define their own control loops
• Give them a maximum degree of freedom
• Limit your control to the final release
• Make final surveys mandatory for each e-learning and PPT training
• Remember: Do not control SCORMS more than PPT training
