How to ELEVATEthe Results of Your Content Marketing ?· Guest posts on authority websites Influencer…

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How to ELEVATE the Results of Your Content Marketing

Ian Cleary | @IanCleary

Founder RazorSocial and OutreachPlus

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Im an Inbound and Outbound Marketer

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5 Step ELEVATE FRAMEWORK

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Build on your foundation

STEP 1

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Optimize your website ScreamingFrog.com

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Do a site audit SEMrush.com

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Start your content research

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Keywords competitors are ranking for SEMRush.com

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Find out influencers related to topics BuzzSumo.com

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Sub topics to include in your content AnswerThePublic.com

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Can you rank?Use Mozs Opensite Explorer (OSE)

moz.com/researchtools/ose/

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Moz toolbarCan you rank? moz.com/researchtools/ose/

Content Goals and Funnels

STEP 2

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Create content for each phase of the funnel

AWARENESS

CONSIDERATION

CONVERSION

RETENTION

ADVOCACY

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BLOG POST With Content Specific Optin

Custom Audience

Map out the funnels

GOAL:

10% Conversion

Optsin?

Yes

No

Facebook Ads Landing Page

Join Webinar?

YES

YES

Email 1Email 2Email 3Email 4with offer

EMAIL SEQUENCE

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Track every stage of your funnel

Create and Publish Content

STEP 3

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Build your editorial calendar

Strategic content could be

10x more work but have

1000x more value

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Pillar content

PILLARCONTENT

YOUR WEBSITE Related ArticleFORBES

Related ArticleHUFF POST

Related ArticleINC

Related Article

ENTREPRENEUR

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The Conversation PRISM

Ranking for 527 keywords

3.27k backlinks

Links from 622 domains

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Utility

Example Pillar Content

Related ArticleFORBES

Related Article

HUFF POSTOutreachPl

us

Related Article

ENTREPRENEUR

Link301 Redirect

Broken Link

Search

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Microsite

Moving from pillar content to pillar concept

OutboundMarketing

STEP 4

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Content Pre-promotion

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Social distribution Agorapulse.com

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Email Outreach

Build backlinks

Get press mentions

Guest posts on authority websites

Influencer outreach

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Biggest problems with Email Outreach

NOT TARGETING THE RIGHT AUDIENCE

NOT ENOUGH PERSONALIZATION

NOT FOLLOWING UP

?

0

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BuzzSumo monitoring for mention links BuzzSumo.com

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Get press links

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Email outreach OutreachPlus.com

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Email outreach OutreachPlus.com

Analyze andOptimize

STEP 5

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Custom Audience

Optimize your funnel

Optsin?

Yes

No

Facebook Ads Landing Page

Join Webinar?

YES

YES

Email 1Email 2Email 3Email 4with offer

EMAIL SEQUENCE

Download

Exit Intent Pop-up

BLOG POST With Content Specific Optin

GOAL:

10% ConversionGOAL:

15% Conversion

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Not entering your funnel OptinMonster.com

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List segmentation to help with retention

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ConvertKit Abandon sequence ConvertKit.com

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Goal Visualization Google Analytics

5 Step ELEVATE FRAMEWORK

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THANK YOU

@IanCleary

Ian Cleary | @IanCleary

Interested in outreach?Interested in ELEVATE

RazorSocial.com OutreachPlus.com