How To Drive Traffic Form

Linkedin Back To Your Blog

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Introduction

Writing terrific and professional blog articles is a good thing. Theproblem is you want to get these posts out in front of the masses of people.

There are many ways to drive traffic back to your blog includingsharing on social media websites, writing blogs that are informative and capture attention, writing great titles, and including images.

As a business professional, you will want to make use of LinkedIn. Here we will discuss the advantages of driving traffic to your blog using the LinkedIn platform.

LinkedIn now has over 500 million users and is growing on a daily basis. This is the place to connect with others in your field and for B2B connections. This is the place to learn more about what is happening in your industry and the newest trends.

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Growth of BusinessesUsing LinkedIn

Results of a study conducted by Econsultancy haveproven some staggering facts. “LinkedIn is now responsible for a staggering 64% of all visits from social media channels

to corporate websites.”

Businesses and larger corporations are using LinkedIn to grow the ROI. Some of the larger corporations include:

1.Hewlett Packard - The first company that was able to obtain 1,000,000 followers on their company page. Starting a discussion group attracted more than 5,500 members. This discussion group was geared towards small businesses.

Of those who engaged in the conversations taking place, more than 75% were twice as likely to recommend HP products.

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2. Postcard Mania- took the type to join groups that targeted small businesses. While being part of the LinkedIn groups, company remained active and influential. The company posted content that attracted small businesses by using small snippets. Postcard Mania managed to generate more than 600 leads and made sales higher than $72,000. This was all done just by using LinkedIn and not the other social networks.

3. Duke University- Using the InMail campaign generated very high conversion rates. Some of the documented findings were cost per lead was 10% lower than utilizing other platforms and channels. Compared to a campaign conducted in 2013, conversions increased by 400%.

4. ADP- By taking control of their content and using targetedsponsored ads, the company was able to double their company page followers. Page impressions on the company page rose to over 1.3million/month beginning from 300/month.

5. CA Technologies- By using LinkedIn Dynamic Ads, produced a 11.3% conversion rate. The cost per lead was 68% less than using other social media channels that were available.

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Driving Traffic from LinkedIn to Your Blog

Getting the traffic from LinkedIn to your blog will take some effort and work. There are things that need to be taken care of first before the traffic begins to arrive. By following the recommendations below, your business will begin to see a rise in traffic and conversion rates.

Not all recommendations will be a hit to youradvertising budget. There will be times when the only effort needed is to engage in conversations. After all,

LinkedIn is still considered a social network.

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LinkedIn Company Page Completion

If you want your business to be found it is imperative to have aCompany Page that is fully completed. Take the time to review the company profile and add any information that is missing.

The Company Page is the first thing that visitors will see and it must make a great impression. Having the company page make a memorableimpression will be what gets the business name remembered.

Make sure that the company logo is added to the Company Page. All relevant information that needs to be known should be on the page. Include the links to the company website and blog.

In the “Summary”, add links to the post popular blog posts that you want to share.

In the “About” section, give a brief company history and keep it as interesting as possible.

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Complete PersonalProfiles

People relate better to people rather than a business.When creating your personal profile, keep itprofessional. Upload a professional looking headshot. Let the world know who stands behind your company.

In the personal profile area make sure you include a link to both your website and blog. People need to know where to find your business and what information you offer on your blog.

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Make Connections with People

LinkedIn is the perfect way to develop your network and makeconnections. To begin building your network, connect with people who:

1. You have worked with in the past2. Work with now3. Customers4. Business partners5. Went to high school with6. Went to college with7. Family8. Friends9. Those who you have met at trade shows or events10. Contacts you have made from other social networking websites.

The more connections one is able to make also results in more that are able to see your status and post

updates.

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Join GroupsThere are so many groups to join on LinkedIn that one can be busy all day just trying to keep up. Look for LinkedIn Groups that are in your niche or interests.

If you cannot find a group that you like, there is always the option tocreate a new group. Using groups may also put you in front of some major leads. Always keep this in mind and always remain professional.

Once you are in the groups of your choice it is important that you stay active. Read the rules of the groups! You do not want to be banned for putting a link or something that you shouldn’t have typed.

Knowing and abiding by the group rules will save you a hassle. Groups are people conversing and sharing with other people. If you have rele-vant information to add to the discussion, add it. This is the way relation-ships and connections are formed. Do not hesitate to be social. Just stick to the topic that is being discussed and all will be good.

When joining a discussion use your manners and do not take over the thread. There are way too many people who join a group and then try to take over the conversation. This is a great way to get yourself tossed out of the conversation and group.

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Remain Active

Post updates to your status a few times a week. If someonecomments on your status, make sure to answer the comment. Post articles about three times a week.

Do not just post articles that lead to your website or blog. Search outcontent in your business niche and post these up too. Look forindustry leaders and post articles from those websites.

It is perfectly okay to post articles that lead to your blog, justremember that is not the only thing to be posting. Invite connections over to your blog for a good read and to interact in the comments section.

Afraid you will forget to post and remain active? Create a reminder on your calendar. Reminders can also be

added to content calendars if one is maintained.

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Write Content that isEngaging

If you want your connections to keep returning to your blog you have to write content that will interest them. Writing engaging and informative content will keep those in your niche interested and coming back for more.

At the end of your content ask questions. Getting the audience involved builds relationships and traffic.

Use headlines that will draw in the reader. Addingimages is also another way to keep the reader

engaged. Infographics are a very hot form of media right now. Do not be afraid to try new things.

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Want even more traffic? Host a giveaway or sweepstake. People love these things and will keep coming back for more. Need ideas? One of the most used promotions is offering one of the services your business offers for free.

Many of the groups on LinkedIn use a “Promotions” tab and your contest will be posted on many of the groups.

LinkedIn Influencers-Follow

Go through all of the LinkedIn Influencers in your business niche and design a list of those you would like to follow. Once the list is completed, begin to share their posts and information.

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What does this do? Your connections will begin to look at you as one of the leaders in the field. Those articles you are sharing? Be sure tocomment on them. Because LinkedIn Influencers have such a largenetwork it will get your name out there and noticed. Only comment if you have something relevant to comment. Nothing is worse than the, “Nice Post”.

Share Posts withIndividuals

If you find a post that you think would be of particular interest to a certain individual, share it. The person on the receiving end will be thankful that you took the time to think of them and share. Also, another great way that relationships can be formed.

Mutual respect is something that is big on LinkedIn. Take the time to send over a brief note and let the person know that the post was intended especially for them. Colleagues do this all of the time and have great relationships and bonding.

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LinkedIn Publishing- A Whole New Advertising

Have you ever dreamed a writing and sharing a post to millions ofpeople? It is now possible using LinkedIn Publishing! When creatingcontent, keep in mind that readers love visual content. Visual content is a way to get your brand and message noticed easily and enjoyed. The better the material, the more connections you will be making. With the time to do some great writing and editing to the push of a button there are millions of people seeing what you have to offer.

Always keep your content engaging and do not be afraid to include the reader in your material. The more people are engaged, the better they feel and you traffic is rising.

Politics- Try to avoid the discussions that have anything to do withpolitics. LinkedIn is the business website and the discussion of politics can get pretty rough. When politics are discussed, emotions can run very high and things may be typed that a user will regret later.

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Religion- Pretty much the same thing as politics. There are plenty of platforms where the religion debates are welcomed with open arms. LinkedIn is just not the platform for this discussion and debate.

Conclusion About Driving Traffic from LinkedIn to

Your BlogLinkedIn can certainly boost traffic to your blog better than many other platforms. Lead generation is become easier with the use of LinkedIn and businesses are more than thriving using the great tools that are offered.

Getting your business out there and noticed will take some time and effort, but will be worth it in the end. With the proper use and implementing the tactics discussed here your business traffic can double and even triple in a very short amount of time.

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With millions of users viewing your profile and content there is nowhere to go but up in the traffic statistics.

Learning LinkedIn has become of the biggest business goals for both small business and corporations.

LinkedIn is a professional social network. It is run by people and forpeople. This is not a place where you can just design a Company Page and then let it do its own work.

There will need to be interaction several times a week. Those running groups will have to spend more time on LinkedIn to moderate the group. Having the time to run a group is needed to keep the group interesting and full of information.

Taking your business to a whole new level will take a few minutes each day without paying thousands of dollars for advertising.Corporations have been wondering why they did not use LinkedIn sooner.