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How To Drive Business And Leverage Trends … Without Driving Yourself Crazy. Anita Campbell SmallBizTrends.com @smallbiztrends. So, Are You Ready to Run a Small Business?. Advice and Trends for Startups and Young Businesses. Stick With It. Most People Give Up WAY Too Soon. - PowerPoint PPT Presentation
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How To Drive Business And Leverage Trends … Without
Driving Yourself Crazy
Anita CampbellSmallBizTrends.com@smallbiztrends
So, Are You Ready to Run a Small Business?
Advice and Trends for Startups and Young
Businesses
Stick With It. Most People Give Up WAY Too Soon.
Startups: Figure Out Your Revenue Model. Early.
Many of us are "accidental" entrepreneurs and we're bootstrapping.
Find something to sell as early as possible, that: • is moderately priced• has a short sales cycle
Outsource. Partner. Sooner. More.
3 Game Changers:
1.Hire temps, interns and independent contractors initially.
2.Select low-cost service providers from blogs, trusted colleagues and online
3.Partner with motivated companies that bring you revenue
Marketing
Make friends. Even with competitors. Word-of-mouth and referrals come from
unexpected places.
Over 80% of small
businesses: referrals their biggest source
of new business
Be Ubiquitous -- It Builds Brand• Goes for personal and company brands• Social media is perfect for this! • Develop micro-communities SELECTIVELY-
o Schedule your timeo Divide and conquer (with staff)
Protect And Defend Your Brand
• Sign up for Knowem.com
DIY Marketing Grows
DIY Marketing Trend
• Save money, gain customer intimacy by doing marketing in-house
• How to Participate Internally– Use lower cost technology instead of employee labor– Build a customer community online– Hire people for their ability to use DIY resources/apps
• External Opportunities – “Assist the DIYs”– Create apps (mobile and SaaS) to help businesses– “Teach” and “Help” the DIY market
DIY Marketing Grows• Resources – stunning array of DIY tools
– Email marketing: Vertical Response; Constant Contact– Banner ads: PointBanner.com– Postcards: HP Creative Studio; USPS; Vista Print– Community & learning software: Prfessor.com; WordPress
MU; BuddyPress; Ning; VBulletin– Follow-on marketing automation: Hubspot; Infusionsoft– SEO: LotusJump.com; SEOMoz – Social Media: Knowem.com; SocialOomph– DIY public relations: PRWeb.com– Advertising: Google AdWords
Plan. Prioritize A Confusing Landscape
Goin’ Mobile
The “Carry Your Computer” Trend
The “Carry Your Computer” Trend
• Computers and mobile devices converge• How to Participate Internally:
– Install stripped-down mobile template for your website– Build a “text message list” – 96% of messages opened– Create an a mobile app for your biz, blog or website– Price and location services through barcodes, GPS
• External Opportunities:– Apps development– Mobile consulting: tech and marketing specialists
Operating Your Business
Learn A Little Technology
Steve Rubel says:
• If you don’t understand some technology:o you'll spend more money o everything will take longero you won't get the best from service providers
or staff
" ... new trend of geek marketers."
Get organized! Find Tools
Keep A Sense Of Humor. Something’s Bound To Go Wrong.
Thank You!
Anita CampbellSmallBizTrends.com@smallbiztrends