Embed Size (px)
Citation preview
How To Do Online Business in 5 Easy Steps Page 1
How To Do Online Business in
5 Easy Steps
This Business Blueprint is brought to you by Tony Hetherington
from www.FreeProfitableWebsite.com and
www.AutomatedOnlineReputationManagement.com.
It will work for - accountants - acupuncture practitioners - advertising agencies -aerobics instructors - after dinner speakers
- after school clubs -alternative therapists - antique shops and restorers - archery schools- architects - asbestos removal
services - au pairs - auditors -automation consultants - bakers- barbers - bars - beauticians - bed &breakfasts - beer
distributors - bistros - bookbinders - boutiques -bricklayers - builders - butchers - cake makers - camping sites – canoe
instructors - car rental - caricaturists - carpet cleaners – cat groomers - caterers - chauffeurs - childminders - chimney
sweeps -chiropodists - coach hire - coaching - coffee shops – computer consultants - copywriters - costume hire - cycle hire
- dairies – dance schools - dating agencies - decorators - dog and cat grooming -domestic services - double glazing installers
- driveway cleaners - driving schools - dry cleaners - electricians - engineers – equestrian centres - event organisers -
fisheries - fitness centres - florists - funeral directors - gardeners - genealogists - glass blowers - go kart tracks - guest
houses - hairdressers - handyman services - health spas - holiday rental - insurance companies - interior designers -
jewellers - job agencies - karaoke suppliers - laundrettes - life coaches - locksmiths - martial arts clubs - music schools - nail
technicians - nursing homes - nutritionists - occupational therapists - opticians - paving contractors - photographers -
pilates classes – planning consultants - plasterers - play groups - private tutors - pubs - recycling centres - removal
companies - restaurants – scaffolding erectors - sculptors - sign makers - skip hire - social clubs – sound engineers - sport
clubs - stair lift suppliers - suit hire - surveyors - swimming instruction - tailors - tattooists - theatrical services - therapists -
tilers - tool hire companies - tour operators - tv repairs - underfloor heating specialists - upholsters - used car dealers –
valet services - valuers - voluntary organisations - waste disposal companies - web designers - wedding planners - window
dressers - window cleaners - wine bars - woodworkers - youth and community groups - zoos –and so many more!
How To Do Online Business in 5 Easy Steps Page 2
Introduction
It’s time your business was online.
It’s never been more vital to get your business online than right now! No matter what your business
is, your customers are online and looking for you. Your customers have changed. They’re not using
newspapers or directories to find businesses they need, they don’t take in roadside ads, are too
distracted to follow radio – they’re instead going online, often on their smart phones, and searching
in Google for answers to their problems.
If they don’t find you they will find your competitors.
Now it’s time to focus.
If you’re a real company doing real work in your local community you don’t need to care about
global internet marketing trends or the latest in social media. You want to keep it simple, keep it
local and keep it to what works! You need to spend your time focussing on your business.
Before you start this business blueprint – ask yourself this vital question.
Does what you’ve already got do the job for you? Does that pretty 5-page website you were sold
some time ago help your business? Probably not!
How To Do Online Business in 5 Easy Steps Page 3
The Business Online Checklist Answer yes or no to these questions.
Website
Do you own a website? - get one free at http://www.freeprofitablewebsite.com/
Does your website include:
Directions to your business? – Silver and Gold upgrades do
Images and video? – All contain images – The Gold version adds a video
Social media sharing buttons? – silver and gold do
A clear call to action to contact you (probably by phone)? – all versions have these
Fresh content more than once a week? – Gold has this
Do you answer the 5 questions all visitors ask themselves? (see below)? – Silver and Gold
will offer this.
Do you capture visitors contact details? Gold does this.
Do you have a mobile version of your website? – Gold has this
Do you use QR codes to attract smart phone users? – Bonus for Gold users
Social media
Do you have a business Facebook page? – Gold offers this
Do you have a business Twitter account? – Gold offers this
Do you have a fully optimised Google Places and Google Plus account? – Gold offers this
Do you post regular, relevant and interesting new content? – Gold offers this
If you answered no to any of those you need A Free Profitable Website
If you answered NO 5 times or more – you need a Free Profitable Website today!
How To Do Online Business in 5 Easy Steps Page 4
Your Free Profitable Website
This sleek, elegant, no waste design is then created to help those wanting what you do to get in
touch with you. People who have a problem want to know you can solve their problem quickly!
Your logo goes here
The map showing you’re local
reassures them
The banner headlines can be
calls to action like “call us now
on 555 etc etc
The content tells them what
you do so that they know you
have the skills and abilities
and can be trusted
The images illustrate your
work and can lead them to
your website or facebook etc
when clicked.
Another clear call to action
The advert – so that others
can get their own Free
Profitable Website
Click to view a sample
Click to view a video tour
How To Do Online Business in 5 Easy Steps Page 5
The Gold version packs so much into a sleek tidy
powerful website. Only 50 Gold Sites can be
ordered – so don’t miss out!
The Silver version removes the adverts and
includes new features such as better security and
guiding possible customers to your door.
How To Do Online Business in 5 Easy Steps Page 6
1. Find the customers – already
looking for you!
It doesn’t matter what kind of business you’re in. You could be a plumber, a florist and
driving instructor, an electrician, a gardener or run a salon. You could be a solicitor, dentist
or financial advisor – you all share the same pain. In any economy, it’s hard to find new
clients.
I have a surprising message for you! You Don’t Need To Find New Customers!
Instead you need to be found by those who are looking for you right now!
They already want your goods and services they just can’t find you and they’re looking for
you in your local area! Probably within 5-10 miles of your business.
Think about it for a moment. The last time you wanted say a plumber, electrician, dentist,
solicitor, gardener, caterer or electrician what did you do?
Did you turn to yellow pages?
Did you try and remember that roadside advert?
Did you search through the local papers hoping to find the right one with the right advert in
it?
Did you keep the radio or TV on in case you happened to hear an appropriate advert?
No! Of course not.
You got on your computer or smartphone and looked online. You searched on
Google. That’s exactly what your customers are doing right now!
The technical term for what needs to be done is called keyword research. It’s hard and time
consuming and the most hated part of trying to market online. When I developed this
blueprint I wanted to make it simple and easy and yet powerful enough to deliver results.
Here’s how I approach it….
How To Do Online Business in 5 Easy Steps Page 7
1. You supply search words
I want you to think like a customer and send me a list of words that they could to search for what
you do. So it’s driving lessons or learn to drive and not your company name. It’s divided into three
types of words to help you think.
1. Enter the services that you offer as a customer is likely to enter them. In this example, I entered
driving lessons and learn to drive. You can enter up to 7.
2. Enter your roles as a potential customer may see you. I entered driving instructor and both
driving school and driving schools. You can enter up to 7. Entering plurals often works well.
3. Enter your location.
2. I’d use my exclusive software to find out how many real potential customers are
looking for your goods or services right now within about 5-10 miles of your business!
The results screen soon appears.
There’s a little more to it but you can see that’s hundreds, maybe thousands of people
looking for what you do in your area!
These numbers are not huge because they are so targeted. They will only be entered by
people looking for your services in your local area.
The key thing is to get inside the head of your potential customer and enter services and
roles as they would. Their thoughts are often driven by a need so if you’re a plumber you
don’t just offer “bathroom installation” but also “fix leaks”.
Stop looking for new customers – get found by your potential customers already
looking for you! Look in the Free Profitable Website guide – or go to
http://www.freeprofitablewebsite.com to get a copy.
How To Do Online Business in 5 Easy Steps Page 8
2. Be the one they find!
In the first step we discovered the best local terms to use to find customers that are already
looking for what you do! Step 2 is to make sure that they find you.
This is what usually happens…
Most businesses get offered a pretty 5 page website for a few hundred plus a monthly fee. These are
pretty and offer a huge selection of templates. They look good, they flatter egos, they’re also empty
shells. Often there is a bottleneck as business and website provider argues over who should provide
the content. The result is a website named after the company that does nothing to help your
business.
Instead you need a plan of action – so here it is.
1. Get a domain name that matches the best result of your keyword research from step 1. So if
you’re a plumber in Fort Worth and “plumber in Fort Worth” was the best result then
www.plumberinfortworth.com would be a great domain name. If you’re company name is say
Franklins Plumbers then why not combine the two to create
www.franklinsplumberinfortworth.com? This makes it more personal to you and makes it
extremely likely that the domain name will be available. You can register domains from your hosting
account (see below) or from companies like godaddy.com.
I handls this for you when you order a http://www.freeprofitablewebsite.com/ and supply you
with a list of possible domain names so you can register the one you want.
2. Build a website (and get it hosted).
Go to http://www.freeprofitablewebsite.com/ now (if you haven’t already).
3. Get a mobile version of your website
So many of your potential customers now use smartphones that it’s essential that you not only have
a website but also a mobile version of it. It’s amazing how bad some websites look on smartphones
and this gives the impression the company doesn’t care.
This can be make or break for a business as a potential customer could be within a mile and choose
to go elsewhere instead.
How To Do Online Business in 5 Easy Steps Page 9
The Gold version of http://www.freeprofitablewebsite.com automatically creates a mobile version
of the website.
4. Create a Facebook business page and Twitter account about your business
This is a no-brainer. Your customers use these
monsters of social networking and so should you.
These are included with the other top 7 social media sites in the Gold version of
http://www.freeprofitablewebsite.com/
5. Create a video about your business and post it on Youtube
Youtube is the second most popular search engine behind Google. If you’re on Google you need to
be on Youtube. The biggest problem is making videos that people want to watch! It’s not
uncommon for a business to spend good money on having a video created for them and then get
under 10 views in a year.
The Gold version includes the creation of a video about your business and posts it on Youtube.
6. Get a Google account – claim your piece of Google real estate
This plan works so well because you are working with Google rather than
against it or trying to somehow game the system. Google wants you to
provide relevant localised services that people are searching for you.
Google will even help you more than you can imagine by giving you some
prime Google real estate and then reward you by putting you right at the
top of the search engines. This is what I call the smart way to get to the
top of Google. The hard way is months of search engine optimisation that can fail when Google
releases its next version. Or you can try the expensive way and buy Google Adwords adverts. I
much prefer the smart way. However there are over 90 factors that Google uses to decide which
listing gets the top spots so this isn’t the easy option.
The Gold version includes the creation of a Google Places for business listing just the way Google
wants it.
How To Do Online Business in 5 Easy Steps Page 10
7. Capture visitors to your website at any time day or night!
We all know how important “returning” customers are so it’s important to use a lead capture form
on your current website and optimize it so they are captured and frequently contacted with your
latest offers.
This is because websites can attract visitors that come and go and never return without you even
knowing. The secret is to capture these people and turn their interest into business.
The secret of this is to use a service called an auto responder. An auto responder is a software
service with which you can programme a series of messages that are then sent out automatically by
email.
A small form usually asking for just first name and email address is placed on your web page offering
the user something of value.
The auto responder makes sure that all anti-spam regulations are kept and so email providers trust
these messages so they get through to you. They can be sent at pre-set intervals such as every 3
days and it doesn’t matter if you send it to 10, or 100 or 1000!
The auto responder service is included for Gold websites and includes…
Consultancy to help create a free offer that will appeal to your customers
Creation of the message sequence (usually around 5 or 6 messages)
Monthly management of the account including the ability to send special offers to your list of
prospects.
How To Do Online Business in 5 Easy Steps Page 11
3. Convince them you’re the expert In step 1 you found potential customers that were looking for you, in step 2 you make sure they
find you. You now must convince them that you are the answer to their problems. They don’t
know you and so you have to have the website content to convince them.
There are 5 questions that all visitors to all websites ask themselves. They may do it sub consciously
but they are still asking them.
The five questions are…
1. Can you solve my problem?
2. Will it work for me?
3. What’s in it for me (or what do I get)?
4. Why you? (Why should I trust you?)
5. What’s the next step?
Most people now search online for answers to their problems. They’ve moved from looking in
newspapers or looking to radio and TV for adverts. They search on Google and hope to find the
answers. You need website content in the shape of articles, videos, tips and testimonials to convince
them.
Let’s use a plumber as an example again. If you needed a plumber and found two in your area
which would you choose the one with a website that looked like a brochure or the one with video
tips for preventing plumbing disasters and testimonials from satisfied customers?
Creating such content for websites has always been a problem. The business owner is the only one
who truly knows about their business but doesn’t have the time, or perhaps the skills to write the
copy, choose the images and make the videos. Anyone who is hired lacks the knowledge about the
business.
Silver and Gold website owners get help and guidance to get this content created.
How To Do Online Business in 5 Easy Steps Page 12
4. Manage reviews In steps 1-3 you found your target market and created an online lead-generation machine to get
potential customers to call you.
All that effort can be wasted if you don’t carefully manage online reviews. With the massive 158%
growth in review sites and the trend for people to now use online to find what they need, your
customers are able to leave feedback for your potential future customers to read! Their opinions
can make or damage your business and it is crucial for businesses to manage it.
Let’s look at some figures…
51% of consumers use the Internet even before making a purchase in shops
61% of people rely on user reviews for product information or research before a buying
decision is made.
70% consult reviews or ratings before purchasing
75% of people don’t believe that companies tell the truth in advertisements
92% have more confidence in information found online than from a salesclerk or other
source
97% who made a purchase based on an online review found the review to be accurate
How big is this problem?
There is no one site that can be targeted with an online reputation management strategy, since
virtually any online social site or network has the ability for customers to leave feedback about
anything.
You can try and use one of these tools to track where reviews happen but this is both expensive and
a bit like spinning plates.
Getlisted.org
Reviewpush.com
Sweetiq.com
Locationmonitor.com
With such a huge number of sites it is almost impossible to fight fires on each site. A better way
must be found.
How To Do Online Business in 5 Easy Steps Page 13
Why Does This Matter?
You might think this isn’t important. Even if you were to get a bit of bad feedback online, you could
either let it blow over, or if you needed to you could try and redress the balance with some
discounts and marketing activity, right?
Dead wrong.
Various global trade bodies have researched this extensively, and they have found that reputation
management could not be more important.
Customers love reviews – what’s more they trust those reviews. In fact, 72% of consumers trust
online reviews as much as a personal recommendation!
52% say positive reviews make them more likely to use a local business
Google loves reviews – it loves customer interaction, social commenting and community and uses
this as factors to rank companies in the search results.
If you aren’t managing what people read about you online, then there is no point spending a
budget on raising the profile of your business if that profile is tarnished.
Introducing a Better Way
I’d like to briefly introduce our automated managed solution to these problems.
Yes automated!
The best way to explain is through a brief demonstration.
1. Either via a link (the sample feedback page is on this link
http://www.thebusinessreviews.com/demo/) or a QR code that
iPhone users just can’t help scanning you ask your customers to
leave feedback. This could be on a sign at reception, a printed
card left in the room or even added to the bill. This is the QR
Code for the sample page.
Simply by asking for feedback you will get a
lot more positive reviews.
The sample feedback page looks like this.
The design is deliberately clean and simple.
The user simply clicks on a star rating, enters
their name and email address and their
review.
How To Do Online Business in 5 Easy Steps Page 14
Wouldn’t you like to thank the people that are leaving good reviews and intercept the bad reviews
before they even get posted? That’s exactly what happens!
Depending on the star rating one of two emails (custom created for you) are sent to the customer.
Try it yourself!
If the rating is 3 stars or higher then the review is good so we send a thank you email that includes
their review and direct links of review sites to post them. This makes it so much easier to post good
reviews.
These links don’t work in the demo but they would link directly to the pages where they can simply
copy and paste their reviews.
You could also include a small incentive such as “show your review at reception for a 10% discount
on your next visit”, or a bottle of wine, or whatever you think will work for you.
But if the rating is just 1 or 2 stars then we need to intercept this bad review so we send them a
“sorry to hear you’re unhappy” email.
This simple gesture will stop most negative complaints especially if you include an apology, an offer
just for them and a chance to contact you directly to discuss it.
All this happens automatically but you’ll have full access to the system to check feedback so you can
easily find a complaint if someone contacts you directly and can change the content of the emails at
any time. The result will be more good reviews and less bad reviews that will all help promote your
business and reputation online!
Click here to order the The Business Reputation Management System and take control of your online
reviews or here to find out more!
How To Do Online Business in 5 Easy Steps Page 15
5. Get more business from existing
clients Getting repeat business form existing clients should be part of any strategy and your online one is
no different.
Thanks to a neat little piece of technology called QR or “Quick Response” codes you can almost
instantaneously turn your customer’s mobile phone into a unique hand-held stage showcasing
whatever tantalizing offer you create to promote and sell your product or service.
Your customers will like the convenience of learning all about what you’ve got to offer to them while
staring into the palm of their hand. But if you are using QR codes correctly they will absolutely LOVE
when your QR code takes them directly to a page on your website that is relevant to the
advertisement that got them there in the first place.
QR codes can be put everywhere from shop windows to menus , receipts and bills and lead direct to
pages on your website with special offers or contact details.
As a BONUS Gold website owners get these 5 QR codes created for your business. Scanning them
….
Makes the user call you
Makes the user email you
Opens your reviews page
Opens your special offer page
And finally one transfers all your contact details to their phone!
How To Do Online Business in 5 Easy Steps Page 16
Conclusion There is an expression in internet marketing that goes “wash, rinse, repeat”. That means if you find
something that works do it again and again. If you have more than one part of your business then
create the same online system for each part. A garage that did both auto repairs and car hire could
appeal to two distinct groups of customers.
I’m often asked if this will work with an existing website? Meaning one of those 5 page cookie cutter
template sites. When you’ve found customers looking for you, made sure that they found you,
convinced them that you’re the expert that can solve their problem why would you want to guide
them to an old website? Instead get them to phone or visit and buy!
If you have any questions contact me via tony@ freeprofitablewebsite.com.
Tony Hetherington
Important Links
Click here for your Free ProfitableWebsite
Click here for the Online Reputation management service
