Effective Communication

Vendors and channel partners share a very delicate relationship mainly becausethey usually do not have a face-to-face interaction with each other hence they areunaware about each other’s expectations and problems. However, for the successof any partner management program amicable relationship between vendors andchannel partner is channels with their partners. Regular communication helps toremove gaps and conflicts that may occur between vendor-partner relationshipsand thereby improve productivity of partner management programs crucial. Toensure this happens vendors must try to form effective communication.

What does effective channel communication means?

• Effective communication means keeping channel partners informed about eachand everything that concerns them – such as change in marketing strategy, pricingor any other initiative being taken in the company. This helps channel partnersbelieve they are a part of the company and feel happy about working for such avendor. A happy channel partner will make concerted efforts to implement thecompanies marketing endeavors and increase sales.

The Communication Cycle

• To form effective channel communications, vendors must strive to form regularcommunication with their channel partners. They must be careful not to overloadthe channel partners with e-mails and brochures and should avoid a situationwhere communication is so sparse that it creates gaps in vendor-partnerrelationship. They should communicate regularly and ensure they have somethingmeaningful to say and inform channel partners every time so that communicationis taken seriously.

How effective communication can be formed with channel partners

• This is a technologically advanced age that offers several avenues for convenientcost-effective communication. For instance, vendors can take help of advancedPartner Relationship Management (PRM) solutions to not only communicate withchannel partners but also manage many other chores related to partnermanagement such as recruiting and training of channel partners, managing salesreports, assimilating data to form channel management strategies and encouragingchannel partners to perform even better. Hence, installing PRM solutions is a win-win scenario for vendors.

[PRM] Partner Relationship Management Strategy

How partner management solutions can help improve channel communications

• Channel partner management solutions such as Partner Portals help to communicate withhundreds or thousands of channel partners simultaneously and cost effectively. Partner Portalsare basically websites attached to vendor’s website. Channel partners can access partner portalsthrough a specific username and password assigned to them. Information can be shared and allchannel partners can have access to same.

• If you have implemented a partner management program but have still not installed PRMsolutions in your company, contact reputed PRM service providers such as RelayWare today. Thecompany will install a partner management solution that is tailor-made for your specific needs sothat you may develop better channel communications with your partners and optimize theefficiency of your channel management program.

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