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5/23/2016
1
How to Discover the Most In-
Demand and Profitable Virtual
Assistant Niches Craig Cannings, Co-Founder of
VAClassroom.com
5/23/2016
2
A quick pre-test for you…
Question #1:
Have you ever had a job (or done
a project) that you were REALLY
good at, but completely hated the
work?
5/23/2016
3
My BIG E-LEARNING CLIENT
Question #2:
Have you ever had a job (or
worked on a project) that you
really loved, but in all honesty
were not really that great at it?
Question #3:
Have you ever a job that you
loved, were good at, but realized
there weren’t really any
opportunities for growth?
5/23/2016
4
Three Keys to Selecting the Right VA Niche for You!
In-Demand VA Niches
Interests / Passions
Top Skills and
Knowledge Areas
1. Interests / PassionsWhat tasks / projects do you LOVE
to do?
2. Top Skills & AbilitiesWhat areas are you
knowledgeable and skilled at?
3. In-Demand VA NichesWhat niches have fast-growing
and in-demand opportunities for
VAs?
Hot Zone
What percentage of your
week is full of tasks that you
LOVE to do?
0% 100%
Craig’s Example
In-Demand VA Niches
Interests / Passions
Top Skills and
Knowledge Areas
1. Interests / PassionsI love to teach and inspire people
through a variety of web
technology
2. Top Skills & AbilitiesTeaching & facilitation,
presentations, course design
3. In-Demand NichesFast Growing Online Education
Sector
5/23/2016
5
Draw a Venn Diagram
and complete the three
circles.
Action Task
The Key to Winning &
Retaining Clients is to offer
RIGHT specialized services
to the RIGHT market at the
RIGHT time!
Or should I say
“Confusionsoft”?
5/23/2016
6
How do you determine if a
VA niche or specialization is
in-demand or has great
potential for growth?
Profitable VA
Niches
What do my client’s say?
What do my colleagues
say?
What do the stats say?
What does Google Say?
Stats
5/23/2016
7
120,000 users | 35,000 clients | 650 employees | $100 milllion in 2015
Stats
Stats
5/23/2016
8
What are the TOP Virtual
Assistant Skills that Clients
are seeking in 2016 and
beyond?
Top Virtual Assistant Skills
• Project Management
• Customer Service
• Community Management
(Social Media)
• Graphic design
• Internet Marketing know-how
• Specific Technology skills
(LeadPages, Infusionsoft, Aweber)
• Writing Skills
• Content Production & Management
Top Ten Virtual Assistant
Niches to Pursue in 2016 &
Beyond!
5/23/2016
9
#1. Social Media Marketing
• Scheduling & Managing
content (posts, tweets, pins,
video uploads)
• Building and nurturing social
media community
• Setting-up and managing
Social Media Ad campaigns
• Tracking and analyzing ROI
of Social Media activities
#2. Business / Project Management
• Serving as the “point-person”
for a number of key client
projects
• Manage & supervise client’s
team
• Keep client focused and on
task
• Coordinate client’s schedule
and key milestones
#3. Content Publishing & Production
• Editing and scheduling new
blog posts
• Uploading and managing
distribution of online videos
• Design and manage client
newsletter
• Website content updates and
management
• Managing client’s editorial
calendar
5/23/2016
10
#4. Email List Management
• Set-up new email lists and
web forms for campaigns
• Set-up and schedule email
broadcasts
• Create email auto-responder
sequences
• Track email list statistics
(clicks, opens, unsubscribes)
• Manage email marketing
campaigns
#5. Ecommerce Support & Management• Set-up ecommerce systems
so your client’s can get paid!
• Create and manage new
products
• Set-up marketing pages
(sales pages, order pages,
confirmation pages)
• Managing billing issues and
customer support
• Handle product fulfillment
#6. Bookkeeping and Basic Accounting• Pay bills and contractors
• Prepare invoices and balance
checkbook
• Provide monthly reports via
tools such a Quickbooks
• Address billing or payment
issues (Ie. Chargebacks)
• Provide monthly
reconciliation of Paypal and
CC Statements
5/23/2016
11
#7. Virtual Events Management• Set-up and manage webinar
technology (GoToWebinar, Zoom,
Webinar Jam)
• Set-up and produce podcasts
• Promote and moderate webinar and
online events
• Do back-up recordings, edit and
upload replays
• Re-purpose webinars into other forms
of content (short videos, PDFs)
#8. Internet Marketing• Conduct keyword research and
optimize your client’s website for the
Search Engines
• Set-up and manage Affiliate
Programs
• Set-up all types of landing pages
(event pages, opt-in pages, sales
pages)
• Track websites using Google
Analytics
#9. WordPress Design & Management
• Design Wordpress websites using a
variety of themes
• Add and update new WP plug-ins
• Schedule blog posts and manage
content for website
• Moderate blog comments
• Provide WordPress updates and
maintenance
5/23/2016
12
#10. Marketing Technology
• Infusionsoft Services
• Ontraport Services
• 1ShoppingCart Services
• ActiveCampaign Services
• ConvertKit Services
• Clickfunnel Services
• Zapier Services
Bonus: Basic Graphic Design
• Design and edit images and photos
to use in Social Media and blog
• Research and source royalty images
for your clients
Bookkeeping
Social Media
Internet Marketing
Email Management
Project Management
Virtual Events
WordPress
Marketing Technology
Content Production
Ecommerce Support
Graphic Design
Summary of VA Niches
5/23/2016
13
Three Summary Questions
• What specialized services should I
START offering?
• What services should I CONTINUE
to offer?
• What services should I STOP
offering?
Client Builder Series
• Video #1: Five C’s to Finding &
Attracting Ideal Clients in 2016
• Video #2: Five Strategies to
Development Healthy Client
Relationships
• Video #3: Five Keys to Building a
Lasting Virtual Assistant Business
http://vajot.com/craigc