How To Deliver Faster In-branch Applications While Offloading The Enterprise Network

Lorenz Jakober

Sr. Product Marketing Manager Akamai Technologies

? Can my enterprise network support the digitizing of my business?

4 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

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5 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

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6 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

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7 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Branch

Digital Innovation Is Overwhelming Enterprise Networks

Social Networking

HD Video

HD

Omni-channel

Apps

Mobile Apps

Online Training

SaaS Enterprise

Apps

Social Media

Guest WiFi

Digital Displays According to Gartner average

enterprise bandwidth will

increase by up to

50% per year

Source: Gartner: How to Cost-Justify WAN Optimization

8 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Enterprise Networks Will Continue To Be Constrained

"Our offices are scattered around the U.S., including some in rural locations

where we cannot upgrade the bandwidth even if we wanted.”

Henry Jo, Network Architect, Severn Trent Services

16%

25%

14% 9%

36%

Less than 1Mbps

1Mbps to 2Mbps

2Mbps to 3Mbps

3Mbps to 4Mbps

More than 4Mbps

How much bandwidth is available in your average store/branch location?

Source: 91 Senior IT Decision Makers

"75% of IT teams will not be able to buy more bandwidth to address

exponential traffic growth” Nemertes Research

64% say less than 4 Mbps

9 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Enterprise Networks Often Not Enabled For Speed

Source: Akamai Research, Gartner

Gartner’s Trombone Effect

0

50

100

150

200

250

300

350

400

0 5

10 15 20 25 30 35 40 45 50

In-store Wifi

In-store Wifi 2 LTE

Residential Wifi

ms

Mbp

s

Download (Mbps) Latency (ms)

High latency & low bandwidth = application performance issues

10 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Web Application Performance Impacts The Business

Slower pages = higher abandonment & lower conversion rates

Business Impact Of Application Performance Issues

The result

Today’s enterprise networks are stifling the business

12 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

Cisco & Akamai Join Forces To Evolve The Enterprise Network

Networking Leader !  7M+ Router Footprint

(80%+ of branch)

!  Leader in WAN Optimization, VPN, Firewall and Web Security

!  IT/Networking Customers

Cloud Services Leader !  Global Delivery Platform

(154,000 servers)

!  Leader in Web Acceleration, Content Delivery, Internet Traffic Engineering

!  Line of Business Customers

Cisco IWAN with Akamai

Connect

Complementary Platforms, Technology and Customers

13 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Cisco IWAN with Akamai Connect brings Akamai technology inside the retail store and enterprise branch to •  Increase revenue through improved in-branch customer engagement & employee productivity

•  Reduce cost through network offload and deferred WAN upgrades

Cisco IWAN With Akamai Connect Offloads Networks & Accelerates Applications

Akamai Connect integrated into Cisco ISR-AX routers &

WAVE appliances

Branch

ISR-AX + AC

14 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Cisco IWAN & Akamai Connect Capabilities

Akamai Connect fully integrated into Cisco WAAS & Intelligent WAN (IWAN)

CISCO IWAN DMVPN/IPsec | Performance Routing (PfR) | Application Visibility & Control (AVC) |

IOS Firewall/IPS | Cloud Web Security (CWS)

CISCO WIDE AREA APPLICATION SERVICES (WAAS) LZ Compression | TCP Optimization (TFO) | Data Deduplication (DRE) | Application Acceleration

AKAMAI CONNECT Transparent Cache | Connected Cache | Dynamic URL Cache | Content Prepositioning

15 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Accelerate Apps & Offload Network Links Across Topologies

Cisco IWAN with Akamai Connect accelerates apps and offloads the network across •  WAN & Direct Internet Access enterprise network topologies

•  Single or dual sided WAAS deployments

Branch Data Center

WAAS WAN

End-user

Internet

Akamai Intelligent Platform

Akamai Connect integrated into Cisco

ISR-AX routers

WAAS ISR-AX+AC

16 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Cisco IWAN With Akamai Connect Offloads Networks & Accelerates Applications

App Load Time / Latency Reduction Network Offload

Education Provider e-Learning app – dual sided deployment, WAN/backhauled Internet

70% 99%

Retailer iPad omni-channel app – dual sided deployment, WAN

80% 40%

Energy Company Web apps – single sided deployment, DIA 75% 50%

Services Provider Web apps – single sided deployment, DIA 75% 82%

17 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Retailer Accelerates Apps & Offloads The WAN

The Challenge •  International rollout of omnichannel Web app as first step of

new in-store digital experience strategy •  iPads often found in drawers vs sales associates’ hands due to

omnichannel application performance issues • WAN bandwidth could not be increased due to location and

budget constraints

The Benefits • Objects served out of cache offloaded WAN and improved

application performance • 65% load time reduction for omnichannel app over WAN &

83% for main corporate website over DIA = vastly better application experiences

• On average up to 400MB of data offloaded from WAN daily •  Improved performance key driver for employee adoption and

expansion of in-store digital experience strategy

“We have put this technology [Cisco IWAN with Akamai Connect] in the Saks Fifth Avenue store that has only 1.5Mbps and we have better performance for our LouisVuitton.com site than in our head office on Madison Avenue that has a

100Mbps+ connection.” Philippe Zitoune, CTO, Louis Vuitton

18 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Video Is Growing & Overwhelming The Enterprise Network

0

20,000

40,000

60,000

80,000

100,000

120,000

2013 2014 2015 2016 2017 2018

Pet

abyt

e (1

000

TB)

VNI Global IP Traffic Forecast, 2013 – 2018

Video

Web & Other Data

Bandwidth = 14250 Kbps

19 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

VS

Without Akamai Connect With Akamai Connect

Default Quality 144p 720p Time to Load (720p HD) 14s <1s

Retailer Accelerates YouTube & Offloads The Network

20 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Software Updates Are Overwhelming The Enterprise Network

Software updates keep growing and consuming more bandwidth !  iOS 7 Update = ~700MB; iOS 8 Update = ~ 1.1GB

Akamai Connect can help by caching iOS and OS X updates locally on the branch router !  Improving performance !  Offloading the enterprise network

Updating only 3 iPads resulted in 2.67GB of WAN offload

21 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Fully Integrated Into Cisco WAAS Central Manager

Easy Configuration Visualization and Reporting One Click Enablement

22 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014

Increase Revenue & Decrease IT Costs With Cisco IWAN & Akamai Connect

Decrease IT costs •  Cache content locally to dramatically offload the WAN

•  Conserve existing bandwidth to adopt new business apps with more users without expensive network upgrades

Contribute to in-branch revenue growth •  Faster Web apps = higher engagement & conversions across employees

& customers

•  Deliver new & improved in-branch connected digital experiences e.g. interactive digital displays, omnichannel, guest Wi-Fi, on-demand tutorials, rich online curriculum, etc.

Complete network solution •  Cisco IWAN with Akamai Connect delivers fast, quality Web experiences

over any connection at the branch

•  Right-size branch links using competitively priced WAN transport options without affecting performance, security, or reliability

Thank You Visit the Cisco IWAN booth to see Akamai Connect in action