How to Create Sales Videos for Your

Funnel That Convert!

Today’s training will cover:

WHERE SHOULD YOU USE A SALES VIDEO?

WHAT TYPE OF VIDEO –YOU OR PRESENTATION?

SALES SCRIPT OUTLINE SOFTWARE & TECH

Action: Shoot a 3 Minute Sales Video For Your First Offer

Where should you use a sales video?

• Add a sales video to your paid offer pages in your funnel –product 1 and product 2

• Add a sales video on your coaching offer page

• Make sure your sales video is at the top of the page, directly beneath the headline.

• Set to auto-play

• Keep it about 10 minutes

What type of video should you create?

If you are new to videos, shoot videos of yourself talking through the sales script. Shoot at least 10 videos just for practice.

If you’re really uncomfortable, try joining a 10 day video challenge

Still uncomfortable? Have someone join you and create an interview style video

Try creating a slide video with your voice overlay

Examples of a slide video

Examples of a slide video

Interview Style

Sales Script Outline• Congrats...your free offer is on the way to your inbox. It will be there in about 10 minutes. Right now you

have everything you need to achieve xyz [what the free offer fixes] [This confirms they are in the right place, lets them know you have something special for them]

• But, the big question on my clients' minds is: abc. [What problem does this program, product, or service help solve?]

• I have the answer for you and a very special opportunity with my program, product, or service...xyz [Name of your program, product, or service]. It will help you abc [what will they achieve?].

• The big challenge is [your audience's challenge that your solution solves]

• If you want to...[have, become, solve, etc.] [insert the big idea which is what they can achieve with your product, program, or service]

• Call to action

• Who am I to help you with this? [Give some of your experience, credentials, or your story]

• Tell a little bit about your program, product, or service [modules, steps, or how it works].

• Call to action

• Who is this for? (Call out your target audience)

• Your Guarantee

• Call to action

Connect your offers in your videos

• Reference your free offer and how the first paid offer will add to it even more in your first paid offer’s sales video

• Do the same for your 2nd paid offer – point out how it builds on the first paid offer

• Coaching offer sales video – Let clients know what to expect on the call and how it relates to the action they just took (purchasing products)

Software & Tech – What do you need to get started?

Software:

• Hosting software – this is where your video will be stored. From here, you can get a link and add it anywhere, sales pages, social media, emails, etc.

• YouTube – free

• Vimeo – paid

• Wistia (what we use) - paid

Software continued• Video editing

• imovie for mac users

• Camtasia

• Filmora

• Use Powerpoint (for slide types), export as a video

• Don’t worry about video editing software and use your phone!

Important Points:

• If you’re uncomfortable with video – go shoot 10 videos or join a challenge

• You don’t need video equipment; you can get started with just your phone

• Follow a script!

• In your sales videos, give value AND several Call to Actions!

• Remember to try different video types: You on video, slide presentation with your voice overlay, and an interview style. TEST!

Some suggested tech:• Camera (Higher Budget): Sony a7S II ILCE7SM2/B 12.2 MP E-mount Camera with Full-Frame Sensor, Black

https://www.amazon.com/dp/B0158SRJVQ/ref=cm_sw_r_cp_api_VOFBBbS790R62

• Camera (Lower Budget): Canon EOS 70D Digital SLR Camera with 18-55mm STM Lens https://www.amazon.com/dp/B00DMS0KAC/ref=cm_sw_r_cp_api_YPFBBbCDS930H

• iPhone Mixer: Saramonic SmartMixer professional recording stereo microphone for iPhone and Android Smartphone, with Dual Stereo Mic, Audio Mixer and Stabilizing Rig https://www.amazon.com/dp/B0792X9VPY/ref=cm_sw_r_cp_api_PQFBBbEF1PCVG

• Tri-Pod: JOBY GorillaPod 1K Kit. Compact Tripod 1K Stand and Ballhead 1K for Compact Mirrorless Cameras or devices up to 1k (2.2lbs). Black/Charcoal. https://www.amazon.com/dp/B074WFNNKY/ref=cm_sw_r_cp_api_fRFBBbXY4YRWQ

• Directional Microphone: Rode Microphones VideoMic Pro Compact Shotgun Microphone, 200 Ohms - Bundle - with Deadcat VMP Furry Wind Cover for VideoMicProhttps://www.amazon.com/dp/B005HZYZWW/ref=cm_sw_r_cp_api_0RFBBbRYSDHNA

• SD: SanDisk Extreme Pro 64GB SDXC UHS-I Memory Card (SDSDXXG-064G-GN4IN) https://www.amazon.com/dp/B01J5RHD58/ref=cm_sw_r_cp_api_zYFBBbQXWGS3E

• Wireless Microphone: Sennheiser EW 112P G3-G omni-directional EW system https://www.amazon.com/dp/B002CWP2NY/ref=cm_sw_r_cp_api_wnGBBbGS7QAV9

• Light: Aputure Amaran AL-198C LED Light https://www.amazon.com/dp/B006OI5X7C/ref=cm_sw_r_cp_api_irGBBbRTCFTV1

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