How to Create Advanced Surveys with Logic, Conditions and Piping

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How to Create Advanced Surveys with

Logic, Conditions and Piping

www.userzoom.com

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The #1 Platform for Agile Usability Testing & User

Experience Analytics

Our all-in-one enterprise solution make research & testing

cost-effective, agile and easy

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• Chat box is available if you have any questions

• There will be time for Q&A at the end

• We will be recording the webinar for future viewing

• All attendees will receive a copy of the slides/recording

Quick Housekeeping

Continue the discussion using: #LearnRemoteUX

How to Create Advanced Surveys with Logic, Conditions and Piping

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Meet Your Speaker

Sneha Kanneganti

UX Researcher

UserZoom



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• Unmoderated Remote Research & Survey Design

• Unmoderated Remote Survey & Question Types

• Designing an Advanced Survey in UserZoom

• Q&A

Agenda



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Example: Profiles, Logic, Conditions, Piping

Travel Website

2 Main User Segments/Profiles

Business

Traveller

Leisure

Traveller

• How successful are business

travellers in finding a flight to a

destination?

• How successful are leisure travellers

in planning a vacation?



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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

• Asynchronous

• Natural context

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• No moderation

• Requires planning



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Unmoderated




• Efficiency

• Effectiveness

• Clickstreams

• Heat maps

• Errors

• Site Analytics

• Screen Session

Recording

• Audio/Video

Feedback

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Unmoderated




• Series of questions aimed to study

sample population

• Feedback from customers/users about

site experience, satisfaction etc.

• Important component of remote

• Collect crux of user experience

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Survey Question Overview



Likert Rating Intention

Ratio Ordinal IntervalNominal

Dichotomous Multiple Choice

Closed Open-Ended

Question

FormatNumber of

Answers

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What are Logic, Conditions & Piping?



• Logic helps direct participants to specific questions

• Conditional questions have dependencies on previous responses

• Piping takes answers from participants and place them into another

question

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Designing a UserZoom Study



Business Traveler

• Sales conference in Las

Vegas from May 18 – 21

• Family vacation in Disneyland

from April 10 - 15

• Pre/Post Brand Perception

• Ease of Use

• Like/Dislike

• NPS

Leisure Traveller

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Designing a Study

In UserZoom

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Unmoderated




• Test Prototypes & Live Sites

• Conduct UX Benchmarking

• Multi Device User Experience Testing

• Card Sorting/Tree Testing

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Unmoderated


• Do customers understand the value

proposition & USP of our website or

product?

• How can we optimize our checkout

process with the goal of making it faster,

easier and more pleasurable?

• Which version of the homepage design do

users prefer to use?



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• Too many questions

• Many open – ended questions

• Many rating scales

• No fixed objective

• Confusing sentence structures

• Poor response rate

• Poor quality of responses

• Prolonged data collection time

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Best Practices

• Avoid clues or leading questions

• Too many open ended questions

• Use profiles, piping and conditions

• Keep the study under 20 minutes

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Questions

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Recruitment

• Within UserZoom

• External Panel

• Customer List

• QR Code

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Benefits of Remote Usability Testing

• Quick Results

• Cost Effective

• Users in their Natural Context

• Flexible & Scalable

• Rich Data

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Designing a UserZoom Study



• Regular Survey Questions

• Task Scenarios

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Need more info?

Get answers about UserZoom. We are here to help.

Talk with one of our knowledgeable staff.

Contact us

UserZoom1054 S. De Anza Blvd. Cupertino, CA

Toll free number: (866) 599 1550

www.linkedin.com/company/userzoom@UserZoomFollow us

Documents

How to Create Advanced Surveys with Logic, Conditions and Piping