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How to Create a Great Mobile App Product Video Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning

How to Create a Great Product Video for Your Mobile App

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You don't have to have a huge budget to create an effective product video for your mobile app. Follow these steps to create a product video that gets noticed. Check out all of my videos at http://www.slideshare.net/AtNathanManning

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Page 1: How to Create a Great Product Video for Your Mobile App

How to Create a Great Mobile App

Product Video

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Page 2: How to Create a Great Product Video for Your Mobile App

Why Video?

• Get the attention of reviewers and

app store content managers

• Increase the viral potential of your

marketing

• Address customer conserns and

questions = less percieved risk

Page 3: How to Create a Great Product Video for Your Mobile App

Use Emotional Hook

• Start with a clear, compelling reason

to keep watching the video

• What problem does your app help people solve?

• Hook can be something that elicits

an emotion – fear, curiosity,

laughter, or poignant moments

Example: Tiny Wings

Page 4: How to Create a Great Product Video for Your Mobile App

Storyboard/Script

• Every Hollywood movie starts with

storyboards

• Don’t need to use fancy software -

simple sticky notes will do just fine

• Start by outlining the key messages

that you want to deliver

• Write down what will happen in

every 5 to 10 second “scene”

• Shorter is better, as long as you can

get your message across

Page 5: How to Create a Great Product Video for Your Mobile App

• Downloading an app is a personal,

active choice

• Talk to the viewer as if they were

the only person watching your video

• Frame the problem in terms that

they can understand personally

• Use words like “you” rather than

abstract statistics

Make it Personal

Page 6: How to Create a Great Product Video for Your Mobile App

• Take your customer on a short but

compelling “journey” that leaves

them ready to download your app

• Define the problem, identify the

solution, add proof points, and then

close with a call to action

• For a game, don’t forget to show the

gameplay – customers are risk

averse

• Don’t forget the call to action! Many

developers do

Create Customer Journey

Page 7: How to Create a Great Product Video for Your Mobile App

• Online videos - short and sweet

• Grab people’s attention in the first

few seconds or risk losing them

• If you’re not sure if something

should be left in, it shouldn’t

• Avoid repetition and needless detail

• Keep message crisp, clear & focused

• For most apps, you can get your

message across in less than 3

minutes

Keep it Short

Page 8: How to Create a Great Product Video for Your Mobile App

• If you don’t feel comfortable writing

yourself – hire someone on Elance

• It could be the best few hundred

dollars that you ever spent!

Get Help if You Need it

Page 9: How to Create a Great Product Video for Your Mobile App

Read the Full Article at

MobileAdvertisingHub.com

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning