How to communicateabout HAI withX, Y and Z generations?

How to Communicate About HAI with X, Y and Z Generations?Dr Anne-Gaëlle Venier, CPIAS, Nouvelle-Aquitain, Bordeaux, France

A Webber Training Teleclass

Hosted byPaulWebberwww.webbertraining.com

1

www.cpias-nouvelle-aquitaine.fr

@CPIASNA

How to communicate about HAI with X, Y and Z generations?

DrAnne-Gaë[email protected]@chu-bordeaux.fr

www.preventioninfection.fr

www.webbertraining.com December5,2019

Hosted by [email protected]

www.cpias-nouvelle-aquitaine.fr @CPIASNA

u 1960 concept of « generations of employees » Pr Douglas McGregor, MIT (Massachusetts Institute of Technology)

u Work expectations depends on the generation

u Used for management then for marketing

Teachingisdifferentlyperceived……accordingtothegeneration!

2




2


u Babyboomers (1945 – 1960)v Have experienced full-employment with high growthv Attitude to work : pyramidal, hierarchic

v Their expectationsè Job securityè Good working conditions è Able to work hardè Cordial intergeneration relationsè No pressureè Recognition of their expertise

v Training well accepted with a certain formalism

Generations….

3


u X Generation (1961– 1980)v Experienced the evolution from the industrial society to the knowledge societyv Respect the rules and hierarchy

v Their expectations

è Work/ Life Balanceè Recognition, Creditè To be coached rather than to be managedè To be energizedè Evolution

v Training is a strong sign of recognition

Generations…

4




3


u Y Generation (1981– 1995)

v Live in a shared knowledge and information worldv Connected, logic of network and community without frontiers v Work cannot exist without personal development

v Their expectationsè Liberty, flexibility è Need for immediacy, and for a diversity of the tasksè Open-space culture, familiaritiesè Like sharing contents

v Training = complement to what they can learn by their own. v Like short information (20 seconds)

Generations…

5


u Z Generation Z (1995– 2010)v Born with mature technologyv « Thumb generation » , always connectedv Informed by internet, not interested by traditional mediasv Like very short contents (8 seconds) v Creative, Adaptation capacityv Hierarchy may be almost worthlessv Competence authority than Factual authority

v Their expectationsè Security, stabilityè To relate to each other on an equal basisè Human contact, Importance of their peers 'viewsè To be autodidact, to develop new competenciesè Co-creation, experience sharing, communicate to share (not only content)

v Training must generate their curiosity, allow to a creation and perform a partnershipv Like images and videos

Generations…

6




4


Generation

What is your generation?Socrative student https://b.socrative.com/login/student/room AGV19

7


Funny and humorous wanted by X,Y and Z generation

Source:Harouel Mpowertrafic.fr

8




5


Examples ofexisting trainingtools

Tools Example BB X Y Z

Hierarchicalteaching

Amphi,lesson JJ J L L

Interactiveteaching Vote,brainstorming,staff,webinar

:-/ JJ JJ JJ

Participativeteaching

InvertedclassWikijournal

:-/ :-/J :-/J :-/J

Funteaching Seriousgames,simulation,gamificationEscapegame…

J J JJ JJ

Teaching tools

9

www.cpias-nouvelle-aquitaine.fr @CPIASNA 10

Example : Serious game I.control

Objective :tobecomethemasterofstandardprecautions

Inspiration:starwars

Target:medicaldoctors,healthcareworkersPatients

3universestoexplore:healthcarefacility,Socialwelfarefacility,privatepractice

Theme:standardprecautionsbasedonrecommandations (SF2H)240clinicalsituations

Belongstothenationalhandhygienetoolbox

10




6

www.cpias-nouvelle-aquitaine.fr @CPIASNA 11Missiond’appuitransversalàlapréventiondesIASMATIS

https://www.preventioninfection.fr/boites-a-outils/hygiene-des-mains/

11

www.cpias-nouvelle-aquitaine.fr @CPIASNA12 12




7


« Serious game I.control »

u Form è Avatar : doctor or patientè Manga + star wars universeè Free è Online, download, moodle

RéPias Hand hygiene toolboxhttps://www.preventioninfection.fr/boites-a-outils/hygiene-des-mains/

Your point of view?Socrative student https://b.socrative.com/login/student/room AGV19

13



aposterioririsktool

RCA(welldone) J J JJ JJ

aprioririsktools RiskvisitScenarioanalysis

J J J J

AuditsSurveys

Pureobservation,hierarchicalrelation

ExchangesEqualrelation

JJ

J

J

JJ

:-/

JJ

L

JJ

Evaluationtools /Risktools



14




8


MATIS Hand hygiene toolbox: Evaluation


National audit « Pulpe' friction »

Facilities + social welfare

Diagnosis of compliance and importance given to hand hygiene in a team

Visibility and awareness of hand hygiene in the patient

Automated report : results of compliance +Distribution of professionals in 3 stages of change+ Team diagnosis + action proposals

15



PostersPictures

Content+pictureOnlypicture

J:-/

J:-/

JJ

JJ

Videos Long(2- 5minutes)teachingvideostutorials

Snackcontent

J

:-/J

J

J

:-/J

J

:-/J

JJ

Socialmedias Twitter,FacebookLinkedin

:-/ :-/J JJ :-/J

Snapchat,instagram,tiktok

L :-/ J JJ

Communicationtools


16




9



Competitiongame Photo,video,quiz… J J J J

Music/song « It’sinyourhands » J :-/ J:-/ :-/J J :-/

Currenttrend FlashmobParodiesVLOGVirtualreality

L:-/ :-/J J JJ

Communicationtools


17


But to communicate with a patient or a healthcare worker, the main tool is …

YOU !

18




10


Different types of social personnalities

SourceLarryWilson

Formal,quiet

Informal,expansive

Leading,statedAccommodating

19


SourceLarryWilson

Directive« What»Efficient,rigorous,determinedFast,TakescontrolAction,interestedbyobjectivesTakedecisionsResults,busy

Analytic« How »Precisions,FactsNoriskNeedsecurityMethodical,organizedQuiet

Promoter« Who»CreativeIntuitive,turntothefuture,stimulatingEnthusiastic,optimistic,EnergyOverworked,late

Supportive« Why »Friendly,collaborativeSensitive,carefulRelationandfeelingsarehighpriorityNeedtounderstandthereasonsandtheimpacts

Leading,stated

Accommodating

Formal,quiet

Informal,expansive

20

Different types of social personnalities




11


Generation

What is your dominant social personality?Socrative student https://b.socrative.com/login/student/room AGV19

21


To communicate: to pass through each other's filter

Communicationtools

22




12


Please look at the image during 8 seconds

23


What did you see?

24




13


The image again

25


For mixed public, mixed tools!

u Training tools should be combined

u Generations interactv First generations are curious of the tools the new generations usev New generations like to share with others

u Clear and short messages

u If you focus on one generation : 100% dedicated tools!v Contentv Formv Way of diffusion

26




14


u Existing tools : documentary base of the RéPias (French HAI prevention network) www.preventioninfection.fr

u Toolboxes MATIS Mission nationale d’Appui Transversal à la prévention des IAS

Evaluation, teaching and communication toolsv 2019 : Hand hygienev 2020 : Fecal riskv 2021 : Respiratory Hygiene

u Forum

For mixed public, mixed tools!

27


Example video « the walking BHRe »production CPias NA

u Public medical students (Y and Z generations)u Objectives to remind of asking history of hospitalization abroad + no panicu Content Objectives u Form Parodic video of the walking dead (5 minutes)u Made by our fellowsu Communication facebook for Halloween

+ for students and fellows during trainings

RéPias documentary basehttps://www.preventioninfection.fr/base-documentaire/ filter : video


28




15


Example video : « 20 secondes to prevent »production Cpias NA

u Public - Patients, visitorsu Objectives – Don’t visit a hospitalized relative when you are sicku Content – Objectiveu Form– 20 seconds cartoonu Communication – internet, mails, posters,

Social media, youtube

RéPias documentary basehttps://www.preventioninfection.fr/base-documentaire/filter : video


29


Conclusion

u Multiple ways to communicate and many tools

u Don’t hesitate to create your own tools!Identify your public’s needs and expectationsChoose tools you can use know your limits and work on themEvaluate your actions

u Share your tools on www.preventioninfection.frhttps://www.preventioninfection.fr/partage-outils-idees/partage-outils-eoh/

30




16


Activity(meeting,campaign,training…)Basedonliteratureandevaluationofthepublic’sneeds

Proximalimpactsexpected(onpeopleinvolvedintheactivity:conceptionvision,knowledge,attitude,interest,motivation…)

IntermediateimpactsChangesincontextandpeople:organization,practices…

UltimateimpactExample:increaseofhandhygienecompliance

KnowledgeindicatorsCompetencyindicators…

ProcessindicatorsPracticeindicators…

Resultindicators

u Evaluation according to a logical model

To conclude…Use , evaluate, improve!

31


Thank you for your attention!

www.preventioninfection.fr 32

https://b.socrative.com/login/student/RoomAGV19




17



Documents

How to communicateabout HAI withX, Y and Z generations?