How to Communicate Value and Increase Your GIS Budget · Value and Increase Your GIS Budget AppGeo Webinar, 3/14/18. Communicating the Value of your GIS Program Welcome, MapGeo and

Communicating the Value of your GIS Program

How to Communicate Value and Increase Your GIS Budget

AppGeo Webinar, 3/14/18


Welcome, MapGeo and Spatial IQ Customers!

Kate Hickey

Jessica Chen Michele Giorgianni

David Breeding

Enter your questions here

Today’s Presenters:


What is ROI?

Cost v. Benefit


Quantifying the cost of GIS

Hardware

Software

Data Development

Personnel

Maintenance

Training


Quantifying the Benefits of GIS


Know Your Audience

Speak the Language of Business

Identify Your Goals

Keep it Simple

Communicating the Value


To whom are you speaking?




Revenue Risk

Allocation


Making the Case

Be concise

Anticipate

Inspire


Making the Case

Less technical blah blah blah

More BENEFITS


A Short Story:

Making the Case for

Statewide Parcels in Vermont


Vermont Statewide Parcels

5 year estimated cost = $2.3 Million

Is it worth it?


Step 1: Identify Uses

Step 2: Identify Stakeholders

Step 3: Calculate the Benefits

Step 4: ROI Calculation






Vermont Statewide Parcels ROI: The Result!

Return on Investment = 1.58 to 4.55 Benefit = $6 million - $12.9 million over 5 years


Demonstrating Value through

Geoanalytics and MapGeo


Analytics for MapGeo Customers

GeoBI /Data Viz

Advanced Analysis


Creating Interesting and Valuable Analytics

Municipal information and questions are often inherently spatial.

Organize information in ways that communicate interesting relationships.

Don’t get hung up on the technology

Focus on mastering your information


Questions by Planning / Building Departments What is this property zoned for?

Do we trust our official zoning record?

Which source of zoning data is most current?

How do we visualize multi-faceted frontage regulations?


Portsmouth, NH: Evaluating Master Planning Options


Natick, MA: Visualizing Historic Zoning


Natick MapGeo: Exploring Historic Zoning


Natick MapGeo Slide


North Reading, MA - From Points to Pot Revenue


Questions by Assessing Departments Where is the most highly priced or affordable real estate?

Has my assessed value been unfairly adjusted?

What neighborhood has had the most property turnover in the past 5 years?

What is the value of the nearest comparable property?

Where are those properties with low/high ASR values by Neighborhood?


Assessing AnalyticsAggregating data by valuable segments

Comparable identification

Great opportunities to do time series analysis

Predicting sale values using advanced analytics (challenging)


West Hartford, CT - Backing up your Reval


Malden, MA Realtors


Questions by DPW Departments What kinds of utility service does this property have?

Where is curb stop for the property?

Where is the closest mainline valve

Where is the most recent as built for this street?

Which water mains should be replaced first?

Where is our oldest infrastructure?


Gloucester, MATransitioning to Digital

● Top-down ● Long term planning● Dedicated Funding


Where is that tie card?!?


Key Takeaways

➔ Understand how people use GIS➔ Identify goals and quantify benefits➔ Calculate the Return on Investment ➔ Present your case to decision-makers➔ Show the value of GIS in how it benefits others


Questions?


Thank You!

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Documents

How to Communicate Value and Increase Your GIS Budget · Value and Increase Your GIS Budget AppGeo Webinar, 3/14/18. Communicating the Value of your GIS Program Welcome, MapGeo and