Na t a l i e B acon . c om

How To ChooseYour Niche And Name

With

N a t a l i e B a c o n . c o m

What Is A Niche?• A niche i s the market category that you’re

going to start a bus iness in .

• Most popular n iches: 1) health, 2) wealth, 3) re lat ionships.

• Go into one of these markets . They’re hot. They’re saturated.

• People wi l l buy what you sel l .

• You must go into a popular market.

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Niche Down• After you choose a popu lar n iche, you shou ld n iche down.

• Th i s means choos ing a subniche .

• Examples :1 . Not women, but Mormon moms2. Not we ight los s , but we ight los s fo r doctor s3 . Not mak ing money, but mak ing money as a l i fe coach

• The more n iched-down, the bet te r .

• Th i s i s your ang le in the market .

• Choose a very nar row subniche.

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Niche Mistakes

• Most people start ing an onl ine bus iness make the fo l lowing mistakes :

1 . Looking for your pass ion

2. Overth ink ing your n iche

3. Making your n iche about you

4. Avoiding a n iche because i t ’ s compet i t ive

N a t a l i e B a c o n . c o m

Tips For Choosing Your Niche

• Your n iche must be wil l ing and able to spend money!

• Your n iche must be motivated and interested .

• Focus on solving someone else’s problem—not on what inspi res you.

• Th ink about the problem someone has and what they would search to solve i t .

N a t a l i e B a c o n . c o m

Tips For Choosing Your Niche

• Look in the market to see what’ s work ing and what’ s not . Get ideas f rom other people who are a l ready success fu l .

• Pay at tent ion to the market ! I t ’ s about the market . I t ’ s not about you.

• Choose someth ing. One n iche. One subn iche. Commit .

• Produce content in your n iche.

• See what works and what doesn’ t .

• You can a lways ad jus t down the road based on what your aud ience responds to .

N a t a l i e B a c o n . c o m

Examples Of Successful Niches

1. Food recipes for col lege students

2. Weight loss for busy phys ic ians

3. Yoga and weight loss for moms

4. Personal development for women in Corporate Amer ica

5. B logging for moms

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Examples Of SuccessfulOnl ine Businesses

W e a l t h1 . P e r s o n a l f i n a n c e - M a k i n g S e n s e o f C e n t s2 . D i g i t a l m a r k e t i n g / b l o g g i n g - S m a r t P a s s i v e I n c o m e

H e a l t h1 . H e a l t h a n d f i t n e s s - K a y l a I t s i n e s2 . F o o d - P i n c h O f Y u m3 . S e l f H e l p - T h e L i f e C o a c h S c h o o l

R e l a t i o n s h i p s1 . H o m e t i p s ( d e c o r a t i n g , f a m i l y l i f e , e t c . ) - L i v i n g W e l l S p e n d i n g

L e s s2 . K i d s - S c a r y M o m m y3 . M o t h e r h o o d – J o d y M o o r e ( B o l d N e w M o m )

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Organize Your Website

• Once you have your n iche, download the B log S t ructure B luepr in t :

h t tps : //nata l iebacon.com/go/eba-b luepr in t/

• Th i s i s a f ree too l (and i t ’ s my af f i l ia te l ink) that you can use to create the s t ructu re of your on l ine bus iness .

• I u sed th i s too l to o rgan ize my b log and i t was incred ib ly he lpfu l .

• I t ' s a great way to v i sua l ly see how you want to s t ructu re your top ics and subtop ics .

N a t a l i e B a c o n . c o m

How To Choose A Name

• Now let ’ s d i scuss what to name your bus iness .

• Good news : i t doesn ' t matte r that much.

• What matte r s i s that you he lp so lve people ' s p rob lems .

• Don' t le t naming your bus iness take up a lo t o f head space or t ime. I t ' s not wor th i t because i t doesn ' t a f fect the success o f your bus iness at a l l .

• Give your se l f a deadl ine to make a dec i s ion about a name (not more than one week) , make the cho ice and don’t look back.

N a t a l i e B a c o n . c o m

How To Choose A Name

• Here are the 2 main ideas for what to name your bus iness :

1. Your personal name ( l ike Natal ieBacon.com)

2. A name that suggests what the bus iness i s about (example: my blog used to be cal led F inancegir l , which was obvious ly money for women)

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Dot Com And No Dashes

• St ick to .com

• Avoid dashes

• Th is wi l l make i t eas ier for people to f ind and also more profess ional .

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ExampleReader My Reply

I came up w i th about 15 names and 5 were ava i lab le . I d id th i s in about 10 minutes .

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How To ChooseYour Business Name

• Step 1 : Open Thesaurus .com in a tab

• Step 2 : Combine bas ic words re lated to your n iche (be s t ra ightforward and s imple—not cute)

• Step 3 : Open Bluehost .com and check to see i f your domain name i s avai lable (wi th B luehost you get a complete ly f ree domain, which i s a huge benef i t )

• Step 4 : T ry d i f ferent combinat ions of phrases wi th your topic p lus adject ives

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Examples

• Th is i s what I do in my bus iness .

• I t ' s what I d id to come up with:

1. Des ignYourDreamLifeAcademy.com

2. MoneyMindsetSchool .com

3. B logWithAFul lT imeJob.com

4. FreedomFromYourFul l T imeJob.com

• I t a lways works!

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Summary

• Choosing your niche is the most important part of s tar t ing an onl ine business because i f you do i t r ight , everything is easy. I f you do i t wrong, everyth ing i s hard and won’t work.

• Choose your n iche intent ional ly . The narrower, the better .

• Choose your bus iness name quickly. Keep i t s imple. Keep i t s t ra ightforward. Th is i s less important.

N a t a l i e B a c o n . c o m

What’s Next!

• In the next lesson, I ’ l l show you the super easy way to set up your websi te .

• I t ’ s so important your websi te i s set up the r ight way i f you want to be successfu l onl ine, so make sure you go through th is lesson.

• See you there!