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How to change the customer‘s price fairness perception First results – 7th of June 2010

How to change the customers price fairness perception First results – 7th of June 2010

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Page 1: How to change the customers price fairness perception First results – 7th of June 2010

How to change the customer‘s price fairness perception

First results – 7th of June 2010

Page 2: How to change the customers price fairness perception First results – 7th of June 2010

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Company Size

Company size

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Multinational 25 39.1 39.1 39.1

Large national

23 35.9 35.9 75.0

Large regional local 8 12.5 12.5 87.5

Mid size small local 8 12.5 12.5 100.0

Gesamt 64 100.0 100.0  

Page 3: How to change the customers price fairness perception First results – 7th of June 2010

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Knowledge

Knowledge about metal detectors

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Yes62 96.9 96.9 96.9

No1 1.6 1.6 98.4

I don't know1 1.6 1.6 100.0

Gesamt64 100.0 100.0  

Page 4: How to change the customers price fairness perception First results – 7th of June 2010

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Priceawareness

Priceawarness of metal detectors

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Yes48 75.0 75.0 75.0

No15 23.4 23.4 98.4

I don't know1 1.6 1.6 100.0

Gesamt64 100.0 100.0  

Page 5: How to change the customers price fairness perception First results – 7th of June 2010

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Involvement

Involved in buying machines and equipment

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Yes54 84.4 84.4 84.4

No7 10.9 10.9 95.3

I don't know3 4.7 4.7 100.0

Gesamt64 100.0 100.0  

Page 6: How to change the customers price fairness perception First results – 7th of June 2010

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High quality service

High qualtiy service

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Neutral 1 1.6 1.6 1.6

Important 23 35.9 35.9 37.5

Very important 40 62.5 62.5 100.0

Gesamt 64 100.0 100.0  

Page 7: How to change the customers price fairness perception First results – 7th of June 2010

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Cost of Service

Cost of service

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important

1 1.6 1.6 1.6

Less important 3 4.7 4.7 6.3

Neutral 11 17.2 17.2 23.4

Important 27 42.2 42.2 65.6

Very important

22 34.4 34.4 100.0

Gesamt 64 100.0 100.0  

Page 8: How to change the customers price fairness perception First results – 7th of June 2010

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Intuitive controls - easy to learn

Intuitive controls - easy to learn

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 1 1.6 1.6 1.6

Neutral 4 6.3 6.3 7.8

Important 25 39.1 39.1 46.9

Very important

34 53.1 53.1 100.0

Gesamt 64 100.0 100.0  

Page 9: How to change the customers price fairness perception First results – 7th of June 2010

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Fast set up of new products

Fast set up of new products

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 1 1.6 1.6 1.6

Neutral 14 21.9 21.9 23.4

Important 19 29.7 29.7 53.1

Very important

30 46.9 46.9 100.0

Gesamt 64 100.0 100.0  

Page 10: How to change the customers price fairness perception First results – 7th of June 2010

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Self diagnostics

Self diagnostics

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Neutral 8 12.5 12.5 12.5

Important 23 35.9 35.9 48.4

Very important

33 51.6 51.6 100.0

Gesamt 64 100.0 100.0  

Page 11: How to change the customers price fairness perception First results – 7th of June 2010

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Easy connection to factory IT system

Easy connection to factory IT system

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important

3 4.7 4.7 4.7

Less important 7 10.9 10.9 15.6

Neutral 20 31.3 31.3 46.9

Important 20 31.3 31.3 78.1

Very important

14 21.9 21.9 100.0

Gesamt 64 100.0 100.0  

Page 12: How to change the customers price fairness perception First results – 7th of June 2010

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Green Design

Green design

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important

5 7.8 7.8 7.8

Less important 12 18.8 18.8 26.6

Neutral 23 35.9 35.9 62.5

Important 16 25.0 25.0 87.5

Very important

8 12.5 12.5 100.0

Gesamt 64 100.0 100.0  

Page 13: How to change the customers price fairness perception First results – 7th of June 2010

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Can be easily upgradet to new releases

Can be easily upgradet to new releases

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 2 3.1 3.1 3.1

Neutral 13 20.3 20.3 23.4

Important 24 37.5 37.5 60.9

Very important

25 39.1 39.1 100.0

Gesamt 64 100.0 100.0  

Page 14: How to change the customers price fairness perception First results – 7th of June 2010

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Ability to find smallest possible of metal

Ability to find smallest possible of metal

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important 1 1.6 1.6 1.6

Less important 1 1.6 1.6 3.2

Neutral 10 15.6 16.1 19.4

Important 19 29.7 30.6 50.0

Very important

31 48.4 50.0 100.0

Gesamt 62 96.9 100.0  

Page 15: How to change the customers price fairness perception First results – 7th of June 2010

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Low rate of false rejects

Low rate of false rejects

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 2 3.1 3.2 3.2

Neutral 9 14.1 14.5 17.7

Important 24 37.5 38.7 56.5

Very important

27 42.2 43.5 100.0

Gesamt 62 96.9 100.0  Fehlend System 2 3.1    Gesamt 64 100.0    

Page 16: How to change the customers price fairness perception First results – 7th of June 2010

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Will stand up to though working conditions

Will stand up to though working conditions

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important 2 3.1 3.1 3.1

Neutral 11 17.2 17.2 20.3

Important 15 23.4 23.4 43.8

Very important

36 56.3 56.3 100.0

Gesamt 64 100.0 100.0  

Page 17: How to change the customers price fairness perception First results – 7th of June 2010

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Highest possible uptime

Highest possible uptime

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Neutral8 12.5 12.5 12.5

Important17 26.6 26.6 39.1

Very important 39 60.9 60.9 100.0

Gesamt64 100.0 100.0  

Page 18: How to change the customers price fairness perception First results – 7th of June 2010

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Long technical life

Long technical life

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 2 3.1 3.1 3.1

Neutral 12 18.8 18.8 21.9

Important 27 42.2 42.2 64.1

Very important

23 35.9 35.9 100.0

Gesamt 64 100.0 100.0  

Page 19: How to change the customers price fairness perception First results – 7th of June 2010

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Ability to custom built conveyor system

Ability to custom built conveyor system

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important 4 6.3 6.3 6.3

Less important 5 7.8 7.8 14.1

Neutral 12 18.8 18.8 32.8

Important 29 45.3 45.3 78.1

Very important

14 21.9 21.9 100.0

Gesamt 64 100.0 100.0  

Page 20: How to change the customers price fairness perception First results – 7th of June 2010

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Ability to use build the systems using components

Ability to use build the systems using components

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important 3 4.7 4.7 4.7

Less important 1 1.6 1.6 6.3

Neutral 12 18.8 18.8 25.0

Important 26 40.6 40.6 65.6

Very important

22 34.4 34.4 100.0

Gesamt 64 100.0 100.0  

Page 21: How to change the customers price fairness perception First results – 7th of June 2010

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High quality

High quality

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Less important 1 1.6 1.6 1.6

Important16 25.0 25.0 26.6

Very important

47 73.4 73.4 100.0

Gesamt64 100.0 100.0  

Page 22: How to change the customers price fairness perception First results – 7th of June 2010

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Security

Security

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Not important 1 1.6 1.6 1.6

Less important1 1.6 1.6 3.1

Neutral 13 20.3 20.3 23.4

Important 30 46.9 46.9 70.3

Very important 19 29.7 29.7 100.0

Gesamt 64 100.0 100.0  

Page 23: How to change the customers price fairness perception First results – 7th of June 2010

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Efficency

Efficency

   

Häufigkeit ProzentGültige

ProzenteKumulierte Prozente

Gültig Neutral5 7.8 7.8 7.8

Important20 31.3 31.3 39.1

Very important 39 60.9 60.9 100.0

Gesamt64 100.0 100.0  

Page 24: How to change the customers price fairness perception First results – 7th of June 2010

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Top service

Top service

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig Less important 1 1.6 1.6 1.6

Neutral 2 3.1 3.1 4.7

Important 29 45.3 45.3 50.0

Very important

32 50.0 50.0 100.0

Gesamt 64 100.0 100.0  

Page 25: How to change the customers price fairness perception First results – 7th of June 2010

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Deliverytime under normal circumstances

Deliverytime under normal circumstances

   Häufigkeit Prozent Gültige Prozente

Kumulierte Prozente

Gültig 0 1 1.6 1.6 1.61 6 9.4 9.4 10.92 8 12.5 12.5 23.43 7 10.9 10.9 34.44 14 21.9 21.9 56.35 3 4.7 4.7 60.96 10 15.6 15.6 76.68 7 10.9 10.9 87.59 1 1.6 1.6 89.110 3 4.7 4.7 93.812 3 4.7 4.7 98.420 1 1.6 1.6 100.0Gesamt 64 100.0 100.0  

Page 26: How to change the customers price fairness perception First results – 7th of June 2010

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Deliverytime under emergency circumstances

Deliverytime under emergency circumstances

   Häufigkeit Prozent

Gültige Prozente

Kumulierte Prozente

Gültig 0 6 9.4 9.4 9.40.1 1 1.6 1.6 10.90.25 1 1.6 1.6 12.50.5 2 3.1 3.1 15.61 22 34.4 34.4 50.02 11 17.2 17.2 67.23 6 9.4 9.4 76.64 8 12.5 12.5 89.15 2 3.1 3.1 92.26 4 6.3 6.3 98.48 1 1.6 1.6 100.0Gesamt 64 100.0 100.0  

Page 27: How to change the customers price fairness perception First results – 7th of June 2010

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Rating

Attribute Cramer V rating

Brand 0.241 1

Quality 0.232 2

Service 0.221 3

Usability 0.176 4

CRM 0.167 5

Page 28: How to change the customers price fairness perception First results – 7th of June 2010

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Thank you for your interest

For any questions, please do not hesitate to contact us:

Christoph ItenZürcherstrasse 108173 NeerachSwitzerland

[email protected]+41 78 880 77 99