How To Buy Artwork Online in Australia?

Every day more people are

discovering Original art and

looking to buy artwork online.

Online art gallery Art to Art is

making it very easy to buy

artwork online. Australia is

wealthy in the offering of

exceptional artists, range of

mediums and diversity of choice.

In this interview curator Philippa

Demase explains how Art to Art

evolved from a hobby to a

thriving online business.

“Love and appreciation of art

and design has always been

central to my life. I love the idea

that art can be anything you

want it to be as long as it

inspires you. I always find it

such fun to walk into a home and

discover the art and have an

experience of - Wow, I didn’t

expect to see that but I love it!

My journey to loving Original Art

began in the early 1990’s when I

cofounded a creative graphic

design agency called Paper Stone

Scissors (PSS) in Melbourne with

well-known clients such as Peter

Alexander, Bloom Cosmetics,

Chadstone Shopping Centre,

Tupperware and The Body Shop.

Art directing all their catalogues

gave me the confidence to identify

the right look and fit, a skill I now

use when selecting artists and

artworks.

As a hobby I continued to add to

my own art collection and then

my friends began to ask me for

advice. Up very late one night

emailing off suggestions, I started

thinking that there had to be an

easier way. I needed a ‘place’

where I could put all the artworks

I liked, that my friends could go to

and see if they liked them too?

This was the early thinking

behind Art to Art.

More than simply helping clients

choose art I found I wanted to

impart confidence in their own

ability. That was how my Art Insitu©

service evolved. I would request

photos of a client’s blank wall, then

use design software to drop in the

artworks they liked (plus add a few

of my own suggestions) and email

it all back to them. Taking their time

to decide in the comfort of their

own home, how each piece worked

amongst their furniture and at the

correct scale, took away the guess

work and stress, and really made it

fun.

In some cases it can take weeks

to find the right piece but when it

happens it’s an amazing feeling.

I’ve learnt from my clients that

what is more important than a

disconnected art ‘expert’ is a

person who loves art and gets

what they love, sometimes for

reasons they can’t actually

explain. The moment when I see

in my client that the connection is

felt is very special.

I love that Art to Art is helping people

become better at defining their own

art preferences. I find that many

people don’t want to risk choosing

the wrong artwork so instead don’t

choose at all. For others galleries

can appear too intimidating to enter

and they don’t appear at all child

friendly. Plus who has the time!

That’s where Art to Art is perfect.

I think it’s important to keep

discovering and presenting new

Australian artists that can be

overlooked by galleries. I am

inspired to think that the perfect

artwork for you may be just a few

days away.”

Art to Art online gallery offers you an

accessible place to buy artwork

online Australia wide. Original Art

embodies magic and fascination

and will give you a lifetime of

enjoyment. How you connect to art

and how it connects to you is very

individual and personal and that still

translates when you browse and buy

artwork online. Art offers a rich gift of

expression that you can go on

enjoying forever. There's nothing

quite like it.

Contact us

130 Bulleen Road,

Balwyn North

VIC 3104 Australia

P. 03 9859 6040

M. 0413 945 249

enquiries@arttoart.com.au

http://arttoart.com.au/