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Presentation made to Marketing Week seminar in September 2003
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Your purchasing for you
My name’s Tony Brammerand I’m a caterer
established 1994 with Graham Dixon specialists in purchasing and supply chain
Your purchasing for you
Yates’s JDW Massarella Greenalls RoadChef Next
Pret Moat House Rail Gourmet Gate Gourmet Eldridge Pope Pernickety
GoodBean Capio Whitbread Watling Street Coffee Republic
Why me? manufacturing experience distribution experience end user experience
yourpurchasing
foryou
Maximising sales and relationship opportunities with operators –The weakest link in the chain
End user experience hotels vending employee feeding holiday centres ferries pubs restaurants event catering
airlines rail hospitals coffee shops fine dinning shoppers catering motorways
yourpurchasing
foryou
Over 40 development people
Customers
don’t plan can’t forecast won’t commit
yourpurchasing
foryou
Not true!
we do plan we can forecast we will commit we just don’t communicate
TT – show me the money yourpurchasing
foryou
How you can help?
force the issues at the beginning talk about the whole process provide market information previous experience report against the plan
TT – devil’s in the detail yourpurchasing
foryou
Getting a foot in the door how will the product be regenerated? what packaging format do they prefer? what portion size? cooking time? what price point? how will it be distributed? who makes the decision? what feedback will I get?
TT - do your homework yourpurchasing
foryou
Innovation
is it innovation? is there a USP to the customer? is there a value to the customer? what research was carried out? can you substantiate the benefits? do I have to change my business?
TT – don’t generalise yourpurchasing
foryou
Open book
sharing information (both ways) more detailed the better profit declaration review mechanism
TT – ask questions yourpurchasing
foryou
What are we looking for?
raw material - substantiated cost, yieldpackaging – inner, outer, labelprocess – labour, time mechanisationdistribution – pallet, volume relatedadministration – office, marketing, accountsprofit – fixed, %TT – dated, linked and authenticated your
purchasingforyou
Mistrust!“if you see a supplier hit him, if he’s not
doing anything wrong he’s going to”
yourpurchasing
foryou
the tools of mistrust• benchmarking• spamming• PEPs • unannounced visits TT – get it right
trust
management information expert analysis supplier PEPs demonstrate best in class practise get it right enthuse
TT – communicate yourpurchasing
foryou
partrenshpis
understand the customers business detailed cost breakdown plan of improvement, targets management information dedicated resource review process
TT – set down your requirements yourpurchasing
foryou
What did he say?
get detail at the beginning understand your customers in depth target innovation partnerships should be mutual give what you get
TT – communicate yourpurchasing
foryou