How to Build Community

Relationships Sue Reynolds

Camino Real Region Public

Awareness Chair

22 July 2016

Soroptimist International of the Americas

44rd Biennial Convention 20-23 July 2016 Orlando, Florida

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Who are the women of influence in your community? – Identify them – Communicate with them – Engage them – Invite them – Follow up with them – Be them

• Use the tools! – Social Media – Email Marketing – PoP – Broadcast – Print

• Contact me!?! – Sue Reynolds, CRR PI Chair – 661.755.3308 – sreynolds@hartdistrict.org – www.Soroptimist.org

Public Awareness = Membership = Programs = Fund Raising = = =

Influence Communication

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Criteria for Public Awareness – Promote – Support Collective Impact – Creative & Innovative – Community Awareness – Club Profile – Tangible Results

• Outstanding Examples – SI Los Angeles – SI Manhattan Beach – SI Conejo – SI Glendale – SI Montebello – SI Santa Barbara – SI Alhambra – San

Gabriel – San Marino

Public Awareness =

Celebrating Success Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Newsletter – Mail Chimp

• Among members • Member prospects • Historical archive

• Public Awareness Reports – Holiday party – Awards luncheon – Downtown breakfast

– Website – Facebook

• Increased reach

– Domestic Violence Flyers from SIA

– Speaker PR • Girl Scouts • UN Women - LA

– Student Paper

SI Los Angeles • Pres. Joyce Jacob Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

SI Los Angeles

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• LunaFest 2015 – Postcards – Posters – Sponsorship Packages – Website “ads” – PR to local outlets – Digital Marquee in theatre – S Club as docents – Elected Officials

– Soroptimist “dignitaries”

– Community organization lobby tables

– Program: • Club info. • Dream It Be It • Live Your Dream

– Film Festival promotion / speaker

SI Manhattan Beach • Pres. Laura Lind Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

SI Manhattan Beach

LunaFest

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

Thousand Oaks 50th Anniversary Parade

SI of the Conejo

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Human Trafficking 101 – Coalition to Abolish Slavery

& Trafficking (CAST) • Speaker

– Officials – Glendale Police – Regional clubs – YWCA & Police partnership

• Five new members joined!

– Evite – Email blast – Facebook – Website – Flyers – Personal Invitations – Local PR outlets – PayPal – Banner

• Glendale CC

SI Glendale • Pres. Paula Devine Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

SI Glendale

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Pink Shawl – Breast Cancer Awareness

Walk • Montebello Police • Oncologist • Zumba

• City Proclamation • Membership prospects

– Signs – Balloons – Healthy food – T-shirts – Banners – Newspaper ads – Flyers

SI Montebello • Pres. Nancy Valdez Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

SI Montebello

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Safety Town of Santa Barbara – Preschoolers

• Domestic Violence • Vehicle Safety • Pedestrian • Water hazards • Fire • How to communicate with

emergency services people

– Brochure – Local news

magazine – SBSafetyTown.org – Slogan:

• NO, GO & TELL!

SI Santa Barbara • Pres. Jayne Brechwald Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

SI Santa Barbara

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Girl Rising Film Screening – Local Schools – Profit-sharing “20+”

• Chamber • City Council • City Calendar & Website • High School presentations • School Board • 50 different press outlets

– Theatre marquee • Theatre mailing list

– Postcards – Promotional pens – Congresswoman – “Red Carpet

Screening” • Photo “Sep & Repeat”

– 300 attendees! – Program, not profit…

SI Alhambra – San Gabriel – San Marino

• Pres. Josephine Yang Best Practices

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• The women of influence in your community will see that you are women of influence in your community…

• But guard that reputation carefully… – Camino Real Region

Spring Conference Public Awareness Speech

– https://www.youtube.com/watch?v=kIVE_nb4AD8

Public Awareness = Membership = Programs = Fund Raising = = =

Influence Retain

Thrive

44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida

• Who are the women of influence in your community? – Identify them – Communicate with them – Engage them – Invite them – Follow up with them – Be them

• Use the tools! – Social Media – Email Marketing – PoP – Broadcast – Print

• Contact me!?! – Sue Reynolds, CRR PI Chair – 661.755.3308 – sreynolds@hartdistrict.org – www.Soroptimist.org

Public Awareness = Membership = Programs = Fund Raising = = =

Influence Communication