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PODi presentation in 2009 on building great dealer networks for online adbuilders.
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Launching Great Dealer NetworksFour Keys to SuccessBrett Knobloch; President, Content on [email protected]
• JGSullivan Background• Common misconceptions• Four Keys to Success - Framework• Summary
What we’ll cover:
JGSullivan Interactive, Inc.
• 50+ years of marketing experience
• Deploy a range of Adbuilder solutions
• We leverage the Web to help our clients grow revenue, cut costs, and build brands
Success =• “Build it and they will come”• Marketing announcement
letter• Gi-normous Launch!
Common Misconceptions:
Four Keys to Success - Framework
System Usability
Creative Content
Education & Training
Incentives & Disincentives
• Usability is a quality attribute that assesses how easy user interfaces are to use, and their overall utility.
Usability is defined by five quality components: • Learnability: How easy to accomplish basic tasks the first
time? • Efficiency: Once users have learned it, how quickly can
they perform tasks? • Memorability: How easy to reestablish proficiency? • Errors: How many? How severe? Recovery? • Satisfaction: How pleasant is it to use?
Source: http://www.useit.com/alertbox/20030825.html
System Usability:
• Flexibility of creative elements • Variety of media• Relevant• Current
Creative Content:
• Launch Plan+• Ongoing training & communication
• Multiple points• Consistent• Feedback model
Education & Training:
• Systemic Levers• Tax model• Available substitutes• Launch & Ongoing
Incentives & Disincentives:
• What clients think it is…but its not• Four Keys
• Usability• Creative• Education• Incentives
Summary:
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