…how to build a successful real estate business anywhere in the world.

The Symbol of Residential Real Estate Excellence

The Certified Residential Specialist (CRS) Designation is the highest credential awarded to sales agents in residential real estate. It is recognized internationally as the symbol of success, achievement, career excellence and professionalism.

About CRS

• National Association of REALTORS® (NAR) largest affiliate with 30,000+ members

• A respected educational leader and education provider to residential sales agents working with buyers & sellers for over 30 years

CRS Member Benefits

• Recognition as holding the highest credential awarded to residential sales agents by your peers and the consumer

• International Networking Opportunities by being listed in our 30,000+ worldwide referral directory opportunities to find a CRS professional globally

• Discounts on valuable products you need to be more successful

CRS Member Benefits (Continued)

• Annual CRS Marketing and Networking event - Sell-a-bration®, share ideas, learn new marketing and technology tips to enhance your success rate. Sell-a-bration® 2014 will take place in Coronado, CA from January 31 - February 2. Go to https://crs.com/events/sell-a-bration for more details. 

• CRS Legends is a one-day event that will be held in conjunction with Sell-a-bration 2014 on January 31, 2014. Go to https://crs.com/events/sell-a-bration for more details.

CRS International Relationships

• Built on respect and shared vision to improve the industry

• Entrusting the sponsor with presenting courses and

• Maintaining the integrity of the CRS Designation

Common Goals

• Increase income & success

• Increase professionalism

• Share proven skills & techniques for all agents

CRS International Course

• Developed from global demand for CRS education

• CRS courses held in Spain, France, Portugal, Brazil South Africa, Taiwan and more…

• Expanding the referral network worldwide

Real Estate Advanced Practices (REAP) Course

Real Estate Advanced Practices (REAP) Course

• For non-U.S. real estate professionals

• Universal sales concepts

• Systems & sales strategies

of top U.S. agents

• Four 1-day modules

REAP Module 1: Business Planning

Fundamentals of business planning.

• Identify long-term goals

• Create a mission statement

• Tactics to assess, research and analyze the business

• Create a gross income goal

REAP Module 2: Marketing

Established principles of marketing.

• 5 essential marketing skills

• Personal promotion

• Marketing & promotion systems

• Systems to generate a successful referral business

REAP Module 3: Negotiation Strategies

Client presentations & negotiation.

• Prepare an effective presentation

• Create trust with clients

• Understand client needs

• Sell service and benefits

REAP Module 4: Working With Clients

Create customers for life.

• Handle objections

• Demonstrate properties to buyers

• Negotiate contracts

• Contract to settlement checklist

CRS International Designation

• Complete 32 Credits of CRS Education Requirements

• Complete 32 Credits of Elective Requirements• Meet all Production Requirements: determined

on a country-by-country basis

For complete international designation information visit: http://www.internationalcrs.com/designation.html

Designation RequirementsCRS Education Requirements

• Completion of the Real Estate Advanced Practices, A-D

• Production Requirements: determined

on a country-by-country basis

For complete international Designation requirements visit: http://www.internationalcrs.com/designation.html

Total of 32 credits required

• Years of Experience – 8 credits for 5 to 9 years of experience, 16 credits for 10 or more years of experience.

• Courses/Designations/Certifications – 8 to 6 credits each.

Designation RequirementsElective Requirements

Elective Requirements (Continued)

• Additional Production – 8 credits

• Additional CRS Education – CRS Classroom courses, eLearning courses, events and webinars.

For complete international Designation requirements visit: http://www.internationalcrs.com/designation.html

Welcome to CRS Whether you are interested in earning the

Certified Residential Specialist Designation or just want to learn new systems and strategies through CRS Education, we have courses for you.