How to build a solid social brand strategy

Mark Vandevelde — The Sherrif mark@contentcowboys.com www.contentcowboys.com

Daelyn Fortney

Meet

March 14th 2012 Blogpost

March 16th 2012 Starbucks reacts

March 26th 2012 A petition starts on change.org

March 29th 2012 Mass media picks up the story

March 30th 2012 Starbucks reviews production process

April 4th 2012 Starbucks replaces the buggs by tomatoes

… Recently

LycoRED sales increase by 1000%

Power Opinion Knowledge

Ongekende  steun:  massaal  aantal  fans  schaart  zich  achter  ontslagen  Guy  Van  

Sande  

1

ignorance

2 identity

3

instantly

4

involvement

5

innovation

6

impact

1.ignorance

73% Marketeers see “The accelerated development of Social Media” as a radical change and challenge in their job.

— TNS Study

5M Facebook users

65%

60% 46%

40%

2 ,4% Belgian brands on

Facebook

70%

THE PARADOX

Of those brandpages are untouched

Daily use

Refer to SN before making

purchase decisions

Discover new brands

Strongly influenced in their purchase

decisions

2.identity Absolute identity with one’s cause is the first and

great condition of succesful leadership.

— Woodrow Wilson (American president 1856-1924)

Converting your emotional and functional benefits into social network benefits

3.instantly

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

— Rupert Murdoch (Media Mogul)

Paradox: Building a long-lasting relationship in a Fast moving world

Mark Vandevelde — The Sherrif mark@contentcowboys.com nu.contentcowboys.com

4.involvement

I believe that social media is not only a communication tool or platform. If you think about it that way you will not realize the potential of it.

It has to be a strategical decision , a way of thinking.

It has to be part of your mission. — Doug Ulman (CEO Livestrong)

5 ways to encourage your customers to share your content.

1.Contest fIrst of 5 ways to encourage your customers to share your content.

2.Amuse second of 5 ways to encourage your customers to share your content.

Celeb  Snack    

3.Altruism third of 5 ways to encourage your customers to share your content.

4.Exclusive fourth of 5 ways to encourage your customers to share your content.

5.Co-create fIfth of 5 ways to encourage your customers to share your content.

5.innovation

Please do not call us Karaoke Singers

 — Malcom McClaren (Manager of the Sex Pistols)

6.impact

.

— Lao Tzu (Chinese Philosopher)

Knowing others is wisdom, knowing yourself is Enlightenment.

Thanks! Mark Vandevelde — The Sherrif mark@contentcowboys.com www.contentcowboys.com