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Marketing Solutions 1Marketing Solutions
How to Build a Company Page
October 4, 2012
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Agenda:
Company Page Elements Requirements Setting up a Company Page
– Overview Tab– Products & Services– Product Pages
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Company Page Elements
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Careers Tab
Overview Tab Products & Services Tab Product Detail Page
Analytics Tab (not pictured)
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Company pages are self serve
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Requirements
You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements:
1. You are a current company employee AND your position is on your profile2. A company email address is one of the confirmed email addresses on your
LI account3. You associate your profile with the RIGHT company. You must click on a
name from our company name dropdown list when you edit or add a position on your profile
4. Your company’s email domain is unique to the company
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company.
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Step 1: Adding a Company
Click ‘Companies’ on top nav
Click ‘Add a Company’ from Companies Page
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Step 2: Populate Overview Tab
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1. Select Language
2. Designate Admins 1. select up to 25 individual connections as admins
or grant permissions to all employees with your company email domain
3. Upload an hero image1. PNG, JPEG, or GIF; max size 2 MB.
2. Image sizes 646x220 and 50x50 pixels
4. Upload Logo1. PNG, JPEG, or GIF; max size 2 MB.
2. Note: Image will be resized to fit 100x60 pixels
5. Add Company Description
6. Add Specialties
7. Fill out Company Specifics1. Company Type
2. Company Size
3. Company URL
4. Industry
5. Operating Status
6. Year Founded
7. Company Locations (add up to 5)
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Step 3: Add Products & Services
Select ‘Add a product or service’ from the Admin Tool dropdown
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Step 4: Populate Product & Services TabP&S Edit Mode – Admin Tool P&S Finished Product
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Step 5: Create variations of the page to be served to unique audience segments
content adapts to your defined audience
Up to 30 views
Feature products specific to defined audiences
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We can accommodate companies that represent multiple business divisions, subsidiaries, languages
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Multiple pages are mapped together with an Affiliate Module
Employee count: Roll up of parent and subsidiaries
Parent company Subsidiary company
Module displays all affiliated companies
Employee count: For subsidiary only
Followers count: For that page only (do not roll up)
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Companies can communicate directly with their followers by sending Status Updates
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Send a Status Update from the Overview Tab
Enter your message for your follower
Select whether it will appear in all Follower NUS feeds or go to a targeted audience
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LinkedIn has the Most Compelling Targeted UpdatesCompanies can sent updates to all follower or a targeted segment
Company Update Targeting Dimensions
Language ✓
Geography ✓ ✓ ✓
Industry ✓
Company Size ✓
Function ✓
Seniority ✓
Non-company employees ✓
Requires company to classify ✓
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All targeting options match LinkedIn Ads criteria
Making no selections assumes “all” are targeted
Selecting segments in the target audience window
Choose all followers or exclude employees. There is no “employee only” option.
Displays targeted follower and total follower counts
A minimum of 100 followers is required in the target selects to create a segment
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Refreshed daily
Updates stay on the page for 40 days or up to most recent 25, whichever comes first
Find individual Update statistics on the Overview tab
All updates appear on the Company Page, including updates that are targeted to specific audiences
Pin one post to the top (optional)
[Admin view]
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Admin View of Overview Tab
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Clicking on “targeted audience” reveals targeting that was utilized.
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Pin an Update to the top of Update Stream
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And here’s the featured Update in the update stream. Click the red arrow to un-pin it.
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Admins can access Page and Follower statistics tabs to learn more about who is visiting and
engaging
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Accessing Company Page statistics
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Click on the Follower and Page Insights links or use the Edit drop down to access statistics about your Company Page
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Follow and Page Insights tabs
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Follower Statistics Page Statistics
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Questions?
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