How to be - Part 1

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2015© by Adam Baruch1

How To Be A Musician And Survive

A Crush Courseby

Adam Baruch

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Timetable Day 1, 2 & 3

09.00h to 11.00h Part 1

11.00h to 11.30h Coffee Break

11.30h to 13.30h Part 2

13.30h to 14.30h Lunch Break

14.30h to 16.00h Part 3

Part 3 is an open panel with invitedguests, representatives of local

music industry

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The Arts

• Visual Arts:Drawing, Painting, Sculpture, Photography, Film, Video, Architecture

• Literary Arts:Prose, Drama, Poetry, Comics

• Performing Arts:Dance, Music, Theatre, Opera, Mime

• Culinary Arts

• Martial Arts

• Video Games Art / Conceptual Art / etc.

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What Is Music?

• God’s greatest gift to Man?

• A form of Art?

• An aesthetic Pleasure?

• An emotional Need?

• A form of Entertainment?

• A form of Communication?• A Profession?

• A market / commercial Commodity?

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Music Industry Components 1

• Live Music:booking agents, promoters, road crew, tour managers, music

venues, festivals, social events

• Artist Management:talent managers, artist managers, business managers,entertainment lawyers

• Publishing:music publishers, performance and copyright organizations

• Recording:producers, studios, sound engineers, mixing, mastering, recording

equipment

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• Records / Physical Media:record labels, pressing / replication plants, graphic designers,

printers, distribution, wholesalers, retailers, chain stores, stocking,

online sales, merchandising

• Digital / New Media:downloads, streaming

• Soundtracks:cinema, TV, theatre, ballet, video, computer games, ringtones

• Broadcasting:radio, TV, satellite, internet, streaming, producers, DJs

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• Advertising:advertising agents and agencies, printed adds, video clips, media

campaigns

• Media:printed media, on-line media, journalists, critics, researchers

• Social Media:internet, Facebook, YouTube, Twitter, cell phone apps

• Hi-Tech Services:music servers, cloud storage and streaming

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• Music Education:elementary, high school, college, university, teachers, professors,

staff, private tutoring

• Music Instruments:design, manufacturing, wholesalers, retailers, on-line sales, repairs,maintenance

• Printed Music and Books:publishers, printers, authors, wholesalers, retailers, on-line sales

• Music Software:recording, mixing, editing, MIDI, effects, notification, transcription

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Music Industry History 1

• Prehistory:Performing live music in exchange for a payment goes thousands of

years back.

• Printed Music:Printed music followed the invention of the printing press, withOttaviano Petrucci obtaining the first monopoly for printing music in

early 16th Century. Sheet music publishing dominated the industry

until the end of the 19th Century.

• Recorded Music:With the invention of the gramophone and radio broadcasting themodern music industry was born in the early 20th Century. The sheet

music publishing was replaced by the Record Industry.

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• The Majors:Throughout the 20th Century and into the 21st Century the music

industry experienced a process of conglomeration and globalization,

forming large worldwide corporations incorporating all the

components of the entertainment industry (with music being just a

part of it). By the late 1980s the entire music industry was dominated

by the “Big 6” corporations: EMI, CBS, BMG, PolyGram, WEA and

MCA. By 2013 the “Big 6” were down to the “Big 3”: Universal

Music Group, Sony Music Entertainment and Warner Music

Group, holding a 88% share of the market.

• The Independents:So where are the missing 12% of the market? They are called “The

Independents” and they consist of tens of thousands medium, small

and infinitesimal business entities and individuals.

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• The Digital Revolution:Since the dawn of the 21st Century the music industry witnessed the

disintegration of the classic business model and so far failed to

replace it by a new viable one. Digital distribution (downloads,

streaming, etc.) is rising steadily while physical media sales keep

dropping.

Documents

How to be - Part 1