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The session will help those that need to champion open data initiatives inspire others to take action. The session will help participants explain the benefits of open data, think strategically and overcome the barriers to making progress.
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How to be an open data champion
Carl Rodrigues & Simon BullmoreODI Training Discovery Day, 2 November 2015
#ODItraining
INTRODUCTIONS
Carl Rodrigues @carlrodriguesSimon Bullmore @simonbullmore
#ODItraining
Goal for this session
To equip you with the skills to inspire others to publish and consume open data. By the end of the session:
● Explain the benefits of open data ● Identify and overcome typical objections to open data● Pitch an open data idea to get started
What is Open Data? ….a brief reminder
What is Open Data?
Data that anyone can access, use and share
Deloitte - every company will have a strategy
McKinsey - $3-5 trillion annually
ODI: open data in use across all sectors, locations and size
Exercise
In groups discuss these questions:
1. What do you think are the main benefits of open data? 2. What barriers hold you back from publishing/consuming?
You have 8-minutes. Appoint someone to provide feedback.
3 Key Open Data Drivers
1. Reputation
● Environmental/Social● Governance Reporting● Transparency, Trust, Value ● Supply Chain
2. Efficiency● Decision-Making/Strategy
○ e.g. project location (demographics, census, ONS)● Merge Datasets
○ e.g. Democrata - predictive analytics● Data Analysis/Customer Insight
○ e.g. Fire station policy● Operations
○ e.g. Smart City Infrastructure
3. Innovation
● New Apps, Products, Services● Reduced Costs● Raise Brand Value● Customer/Business Benefits
Benefits Examples
● Find the insight, find the opportunity ○ Climate Corporation
● Harness the crowd, improve the quality, monetise ○ OpenCorporates
● Re-sell high quality, integrated data ○ TransportAPI
● Sales Lead Generation ○ Food Hygiene Ratings, Government Procurement Data
Exercise
Think of a way for open data to benefit an organisation or client. Write it down in a single sentence elevator pitch. 4-minutes.
Test it out on your neighbour. 1-minute.
What are the Typical Objections?
Typical Objections
● Understanding○ myths about open
● Resources ○ money, time, what data is available
Culture Change
Exercise - Part 1
On your own
● Think about your Open Data Value Proposition● Identify 1 potential objection ● Think of ways you might handle it
Exercise - Part 2
Find a partner
● Pitch your Open Data Value Proposition● Demonstrate handling the potential objection
2 minutes then swap
Tips to Make a Start
● Identify a meaningful problem● How can open data help an existing project?
○ e.g. widen usage and access (Vs pdf, locked up) ● Could you make this project better with open data?
○ e.g. visualisations● G4C example
Resources
● Open Data Pathway - http://pathway.theodi.org● Open Data Stories - http://theodi.org/stories● Finding Open Data - ODI GitHub
○ https://github.com/theodi/shared/wiki/Finding-Open-Data● Data.gov.uk● UK Data Service● Quandl● Deloitte - Open Data - Driving Growth, Ingenuity & Innovation● Open Data Means Business
○ http://theodi.org/open-data-means-business