How to (and Why) Make Planned Giving Planned Giving...Today we’ll • Describe why we think planned giving is so important that most –if not all – parishes should be doing it

How to (and Why) Make Planned GivingPlanned Giving

Happen in Your Parishappe i You a i

Familiar?

You will NOT say this…y

Also familiar?

Today we’ll

• Describe why we think planned giving is

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Describe why we think planned giving is so important that most – if not all –parishes should be doing itparishes should be doing it– Financially ANDSpiritually– Spiritually

• Make sure you leave here ready to start –b for beef up – your own program

– Based on what you see here today and

Catholic Legacy Society | Catholic Foundation of the Archdiocese of Boston

– What we’ll send you home with

Why planned giving is so important ‐‐ financially

Current contributions

Foundations 13%

Corporations 5%

B t 7%Bequests 7%

Individuals 75%

Total: $306 billionCatholic Legacy Society | Catholic Foundation of the Archdiocese of Boston

From Giving USA 2009Total: $306 billion

Estate givingg g

Other/unknown

Religion, spiritual development

Arts culture humanities

Animal-related activities

Education

Arts, culture, humanities

Philanthopy and volunteerism

Health and human services

$0 $4,000,000 $8,000,000 $12,000,000

Wealth transfer 1998‐2052 (i t illi )(in trillions)

Low Mid HighValue of Estates $40 6 $72 9 $136 2Value of Estates $40.6 $72.9 $136.2To Charity $6.0 $11.6 $24.8

Source: Boston College Social Welfare Research Institute (1999)

NOTE: transfer “on track” according to recent updates!


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Bequest data in Archdiocese

• Preliminary review of data shows (1/1‐10/31/09)

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Preliminary review of data shows (1/1‐10/31/09)– $3 million to parishes62 parishes received bequests– 62 parishes received bequests

– 6 parishes received more than $100,000Lo e t a ou t a $1 000– Lowest amount was $1,000

• Total for Archdiocese ‐‐ $5 million–


Why planned giving is so important ‐‐ spiritually

Catholic issues

• So many of our Catholic teachings touchSo many of our Catholic teachings touch on the issues involved with planned givinggiving– Death and preparation for deathStewardship of all that we are during– Stewardship of all that we are – during lifetime and at death

– Understanding God’s will for each of us– Understanding God s will for each of us


Death and preparation for death

• Death itself

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Death itself• SufferingS f h Si k d Vi i• Sacrament of the Sick and Viaticum

• Life‐sustaining care• Passing on our values


Stewardship

• Consciously

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Consciously…– Receiving God’s gifts gratefullyCherishing and tending them in a responsible– Cherishing and tending them in a responsible and accountable manner

– Sharing them in justice and love– Sharing them in justice and love– Returning them with increase to the Lord


Understanding God’s will

•What is God calling us to do

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What is God calling us to do…– As we liveAs we prepare for death– As we prepare for death


How do we weave these themes together?

Let’s look just at stewardship

• Receive God’s gifts gratefully

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Receive God s gifts gratefully• Cherish and tend them in a responsible and accountable mannerand accountable manner

• Share them in justice and love• Return them with increase to the Lord


Receive God’s gifts gratefully

•We need to understand that everything

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We need to understand that everything we are and have is from God

•We create inventories of who we are and•We create inventories of who we are and what we haveW bl d h k G d f h h h• We bless and thank God for what he has done for us


Cherish and tend…

•We cherish our giftsWe cherish our gifts• We tend them in a responsible and accountable manneraccountable manner– Making the necessary plansI l ti th l– Implementing the plans


What kind of plans

• Live our lives fully – until the moment of

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Live our lives fully until the moment of death

• Meet God at the moment of death ready• Meet God at the moment of death – ready to answer the question of Luke 16:2


Specific types of plans

• Financial and estate planning

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Financial and estate planning• Culminating in documents

Will– Will– TrustH l h– Health care proxy

– Durable power of attorney for health care– Ethical will

• Executing the documents


Share in justice and love

•What do we share?

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What do we share?• With whom do we share?Pl d i i id d hi• Planned giving can provide stewardship opportunities– Increase income– Favorable capital gains tax treatment– Increase charitable tax deductions– Increase the size of a person’s estate


Return with increase to the Lord

• Putting it all together into a plan that wePutting it all together into a plan that we implement

• Leaving behind• Leaving behind – Something to instruct our childrenA l– A legacy

– An inheritance for others• Best articulated with an “ethical will”


What do you think?

• Is it reasonable for us to think that most –

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Is it reasonable for us to think that most if not all – parishes should be doing planned giving?planned giving?


How to start a planned giving program

The basic idea

• Create a bequest marketing programCreate a bequest marketing program• Invite parishoners to join your parish’s “chapter” of Catholic Legacy Societychapter of Catholic Legacy Society

• Hold end‐of‐life workshops• Build themes into homilies


Bequest marketing program

• Insert bulletin announcements weekly

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Insert bulletin announcements weekly


Invite people to join local CLS

• Various methods

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Various methods– LettersAnnouncements from pulpit– Announcements from pulpit

– Bulletin announcementsBulleti i e t (e e ially e a di CLS)– Bulletin inserts (especially regarding CLS)


Why CLS?y

• To motivate people to name your parish inTo motivate people to name your parish in their wills or estate plans

• To motivate people to tell you they’ve• To motivate people to tell you they ve named your parish in their willsT b bl h k h i th t• To be able to thank them in the present


Customize the logog

becomes…

ST. JOSEPH PARISH IN MEDFORD


Add planned giving to

• Newsletter

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Newsletter• Annual reportG d A l ili• Grand Annual mailings

• Stationery •Web site


Hold workshops

•Wills and trusts

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Wills and trusts• Catholic end‐of‐life issuesLif i i d h h l h• Life sustaining care and the health care proxy

• Role of suffering• Planning funeralsg• Help parish build a legacy


Periodic homilies

• Many wonderful themesMany wonderful themes– Stewardship generallyAbundance of God’s gifts to us– Abundance of God s gifts to us

– Gratefulness for God’s giftsAffi atio of life e e i the fa e of death– Affirmation of life – even in the face of death

– Living life fully – even to the end of lifeH l i h b ild l f t ti– Help parish build a legacy for next generation

– Passing on our values


Face‐to‐face visits

•With strong Offertory supporters: pleaseWith strong Offertory supporters: please include the parish in your estate plan

• With business owners• With business owners• With people who have given securities


But to really take off…

• Create a message and stay on it

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Create a message and stay on it• For example,

W i thi t ti i h it d t– We in this current generation inherited a great legacy from the previous generationWe have done our best to be responsible– We have done our best to be responsible stewards of that inheritanceWe need to consider what the legacy is that– We need to consider what the legacy is that we will leave


Create or build endowment fund

• Parish support fundsParish support funds• Scholarship funds for schoolsC l i TCF• Currently in TCF– 61 funds– $25 million in assets– About $1 million distributed annually


The BIG question

• How do I know that the money will

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How do I know that the money will benefit this parish?

• Answers• Answers – Legal structure of the ArchdioceseA ti t d d– Accounting standards

– Variance clauses in permanently restricted f dfunds


How The Catholic Foundation can help

What we provide

• Materials – e g bequest language and

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Materials e.g., bequest language and articles for publication

• Services• Services – Marketing and technical assistanceS i d k h– Seminars and workshops

• Endowed funds• Charitable Gift Annuities• All with a uniquely Catholic perspectiveCatholic Legacy Society | Catholic Foundation of the Archdiocese of Boston

All with a uniquely Catholic perspective

And especially

• The Catholic Legacy Society

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The Catholic Legacy Society– Your own identityArchdiocesan strength– Archdiocesan strength

• Invitations to Archdiocesan‐wide events• More “perks” as we develop them


Final thought

• If you make the effort

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If you make the effort• Your parish will reap the benefitY d ill b i i• Your donors will be appreciative


Th k fThanks for your tt ti !attention!

For more information

J Richard Ely JrJ. Richard Ely, Jr.Director of Gift Planning and StewardshipTh C h li F d i f h A hdiThe Catholic Foundation of the Archdiocese of Boston

6179‐779‐3702www.CatholicLegacySociety.orgg y y [email protected]


Documents

How to (and Why) Make Planned Giving Planned Giving...Today we’ll • Describe why we think planned giving is so important that most –if not all – parishes should be doing it