T R E N D S A N D

T A C T I C S T O

M A I N S T R E A M

S U S T A I N A B L E

T O U R I S M

H O W T H E T O U R I S M I N D U S T R Y C A N A C T A S A F O R C E T O   I M P R O V E O U R W O R L D

P R O D U C E D B Y T R A V E L + S O C I A L G O O D I N   I N C O L L A B O R A T I O N W I T H T H E N Y U S C H O O L O F P R O F E S S I O N A L S T U D I E S J O N A T H A N M . T I S C H C E N T E R F O R H O S P I T A L I T Y A N D T O U R I S M 2 0 1 7

INTRODUCTION

The potential of the industry

03

TABLE

OF

CONTENTS

MAINSTREAMING

IMPACT IN TOURISM

Trends & solutions

05

COMMUNITY

Fostering community engagement

and integrating locals into the value

chain

06

TECHNOLOGY

Innovation in technology to highlight

issues through storytelling

09

TRANSPARENCY

Building easily-accessible models to

showcase sustainable tourism

options

13

HOLISTIC APPROACH

Integrating impact into the business

model

10

URBAN

SUSTAINABILITY

A focus on transforming cities into

capitals of sustainable travel 

18

COLLABORATION

Innovative collaborations and

partnerships 

20

CONCLUSIONS

Opportunities for tourism to impact

on sustainability are within reach

22

A ROADMAP MOVING

FORWARD

TSG's commitment to our

community

25

TRANSFORMATIVE

TRAVEL

The power to shift public perception

and impact through empowering

experiences

15

This report was produced in collaboration with the

Jonathan M. Tisch Center for Hospitality and Tourism. The

Tisch Center is a leading academic center  and research

partner for the tourism and hospitality industries.

Sustainability and sustainable travel are central

components in NYUSPS Tisch Center undergraduate and

graduate degree programs, through which students

examine global best practices in destination management,

transport regulations and responsible visitation. This

holistic and community-based view on travel enables

students to critically analyze tourism products, and

understand the role of technology in encouraging

sustainability in destination development and

management. Please visit: sps.nyu.edu/tischcenter for

additional information.

T

I N T R O D U C T I O N

T H E P O T E N T I A L O F T H E T R A V E L I N D U S T R Y

T rave l i s an ac t , a pas s ion , a

human r i gh t and an i ndus t r y .

To those not i n vo l ved i n the

sec to r , tou r i sm i s r a re l y seen

as a se r i ous a f f a i r , ce r ta in l y

not one tha t can ove r shadow

pres s ing i s sues , such as

c l imate change and g loba l

t e r ro r i sm . And ye t , as the

i ndus t r y cont inues to soa r i n

s i ze and r each , the f ocus on

the poten t i a l f o r tou r i sm to

pos i t i ve l y impac t our wor ld i s

r each ing new he igh t s .

I n 2015 , member nat ions o f the

UN ag reed upon the

Sus ta inab le Deve lopment

Goa l s , a l so known as the

Globa l Goa l s , a se t o f

seven teen mi le s tones meant

to keep our g loba l commun i t y

on t r ack to end pove r t y , f i gh t

i n ju s t i ce ,  aba te c l imate

change and more .  

These ob jec t i ve s have se t a

precedent f o r g loba l

coope ra t i on , and a mandate

f o r ensu r ing a bet te r f u tu re .

2017 has been r ecogn i zed by

the Un i ted Nat ions as the

I n te rna t i ona l Yea r o f

Sus ta inab le Tou r i sm , sh in ing a

spo t l i gh t onto a sma l l , but

grow ing , n iche o f the t r a ve l

i ndus t r y wi th b ig hopes f o r

pos i t i ve change . The Globa l

Goa l s i n fo rm us o f a wor ld we

shou ld a l l asp i r e to r each , and

prov ides paths to succes s . And

the Yea r o f Sus ta inab le

Tou r i sm ca l l s our i ndus t r y to

t a sk – how wi l l we p lay our

par t i n improv ing our wor ld ?

T rave l +Soc ia lGood (TSG ) was

bu i l t on the be l i e f tha t the

t r a ve l   sec to r  can  ac t as a f o r ce

to pos i t i ve l y impac t our wor ld .

03

Rathe r than v i ew sus ta inab le

tou r i sm as a n iche t r a ve l s t y l e ,

TSG se t out to he lp r ede f ine

sus ta inab i l i t y as a se t o f

p r inc ip le s to be app l i ed ac ros s

the f u l l tou r i sm spec t rum . I n

o the r words , sus ta inab i l i t y i s

no t on l y about eco - l odges ; i t

i s about improv ing a l l 1 .8

b i l l i on i n te rna t i ona l t r ip s

depa r t ing th i s yea r .

On May 1 3 , 2016 , TSG convened

150 o f i t s suppor te r s a t the

Un i ted Nat ions to t ack le the

cha l l enge : how do we

mains t ream sus ta inab i l i t y ?

Addres s ing th i s i s sue i s the

co re o f un lock ing t r a ve l ’ s

po ten t i a l . Th i s r epo r t o f f e r s a

co l l ec t i on o f the t r ends and

so lu t i ons evoked dur ing the

co l l abo ra t i ve con fe rence .

I t i s by no means an

exhaus t i ve gu ide , nor does i t

conta in a s ing le so lu t i on to

 

opt im ize the i ndus t r y , as

des t ina t i ons and bus ines se s

a round the wor ld a re d i s t inc t ,

each wi th i t s own se t o f

cha l l enges and oppor tun i t i e s .

Rathe r , the t r ends out l i ned a re

meant to he lp spa rk the

reade r ’ s own i nnova t i on .

The TSG Summit i s a cent ra l

e ven t i n a yea r o f ac t i v i t i e s

and campa igns wi th in our

g loba l commun i t y . We

encourage you to sha re you r

input as wel l as co l l abo ra te

w i th our l oca l Hubs a round

the wor ld . Dec la ra t i on o f 2017

as the Un i ted Nat ions Yea r o f

Sus ta inab le Tou r i sm i s an

ach ievement by i t s own r i gh t ,

but more impor tan t l y , i t i s a

gaunt l e t dropped a t our f ee t .

I t i s up to us to accept the

cha l l enge and push the t r a ve l

i ndus t r y to meet i t s poten t i a l

f o r so l v ing some o f the wor ld ’ s

mos t pres s ing i s sues .

Las t yea r , TSG convened 1 50 t r a ve l i ndus t r y i nnova to r s and thought

l eade r s a t the Un i ted Nat ions Headqua r te r s to co l l ec t i ve l y t ack le the

cha l l enge o f mains t reaming impac t i n the t r a ve l space .

M A I N S T R E A M I N G

I M P A C T I N T O U R I S M

The f o rmat o f the Summit was based

a round a des ign - th ink ing

se s s i on :  workshops and ac t i va t i ons

gea red a t i den t i f y ing conc re te and

ac t i onab le so lu t i ons . The a t tendees

gene ra ted a l i s t o f poss ib l e i deas f o r

i n t roduc ing pr inc ip le s o f impac t and

sus ta inab i l i t y i n to the mains t ream ,

as opposed to the conceptua l i za t i on

o f sus ta inab i l i t y as a n iche wi th in

the i ndus t r y .

Th rough the conve r sa t i ons and

workshop so lu t i ons a t the Summit ,

the TSG commun i t y has i den t i f i ed

seven majo r themes tha t a re push ing

the movement toward sus ta inab i l i t y

i n the mains t ream t r a ve l sec to r .

They r ep re sen t both consumer

pre fe rences and the prac t i ce s o f

bus ines se s tha t a re a t the f o re f ron t

o f sus ta inab i l i t y . Among them a re :

engag ing l oca l commun i t i e s ;

i nnova t i on wi th in t echno logy ;

embrac ing ho l i s t i c approaches ;

t r anspa rency ;   t r a ve l as

t r ans fo rmat ion ; urban sus ta inab i l i t y ;

and co l l abo ra t i on . The f o l l ow ing

d i scus s ion on each theme

summar i ze s the 2016 TSG Summit

d i scus s ions and des ign - th ink ing

workshops .  

05

06

0 1 . C O M M U N I T Y

F O S T E R I N G C O M M U N I T Y E N G A G E M E N T A N D I N T E G R A T I N G L O C A L S I N T O T H E V A L U E C H A I N

Now more than eve r , t r a ve le r s

seek   to pos i t i ve l y impac t

commun i t i e s v i s i t ed . I t no l onge r

su f f i ce s to s imp l y t ake a vaca t i on ;

t r a ve le r s ca re about where the i r

do l l a r s a re go ing , and they make

purchase dec i s i ons based on an

ab i l i t y to empower commun i t i e s .

T rave le r s seek to prov ide bene f i t s

whi l e i n te rac t ing wi th l oca l s , i .e .

ac t i v i t i e s l i ke commun i t y -based

tou r i sm a re i nc reas ing l y popu la r .

Mama Hope t r a in s impac t

ent rep reneu r s g loba l l y on how to

f und and l ead deve lopment

pro jec t s us ing 100% l oca l

r e sou rces .  

The Blue Yonde r , a commun i t y -

based tou r ope ra to r , cu ra te s

expe r i ences f o r t r a ve le r s to

encounte r l oca l s to r i e s and l i v e s .

I n add i t i on , they have ac t i va ted

more than 2 ,000 vo lun tee r s to

prov ide f ood r e l i e f and

as s i s t ance to f ami l i e s i n c r i s i s i n

I nd ia and Nepa l .

I n t r ep id T rave l o f f e r s sma l l ,

group expe r i ences des igned

a round exp lo r ing commun i t i e s

th rough a l oca l l ens . T rave le r s

have the oppor tun i t y to f i nd

l oca l gems th rough i n t imate

expe r i ences tha t a re un ique to

each ne ighborhood v i s i t ed .

I T N O L O N G E R S U F F I C E S T O S I M P L Y T A K E A V A C A T I O N ; T R A V E L E R S C A R E A B O U T W H E R E T H E I R D O L L A R S A R E G O I N G , A N D T H E Y M A K E P U R C H A S E D E C I S I O N S B A S E D O N T H E I R A B I L I T Y T O E M P O W E R C O M M U N I T I E S .

08

01 . Communi t y [cont 'd ]

Ly f t i s a l ead ing f o r ce i n the

r ide - sha r ing economy ,

empower ing commun i t i e s

th rough j ob oppor tun i t i e s f o r

l oca l s and sha r ing the bene f i t s

more equ i tab l y than wel l -known

compet i to r s .

Opera t i on Groundswe l l bu i ld s

purpose -dr i ven t r ip s f o r

backpacke r s . OG f o rges deep

par tne r sh ips wi th l oca l NGOs and

cha r i t i e s to ensu re tha t

vo lun tee r s work on l y on

commun i t y - r eques ted pro jec t s .

Myths & Mounta in s c ra f t s cus tom

tou r packages wi th t r a ve l

ph i l an th ropy a t the hea r t o f the i r

t r ip s . Myths & Mounta in s was

f ounded on the be l i e f tha t t r a ve l

i s about more than j u s t see ing a

p lace ; i t ’ s about under s tand ing

and connec t ing wi th a

des t ina t i on ’ s commun i t y and

cu l tu ra l h i s to r y .

Graphic

courtesy

of O

peratio

n G

roundsw

ell

,

from

their

backpacktiv

ist m

anifesto

09

0 2 .   T E C H N O L O G Y

I N N O V A T I O N I N T E C H N O L O G Y T O H I G H L I G H T I S S U E S T H R O U G H S T O R Y T E L L I N G

I n the d ig i t a l age , our  wor ld f ee l s

more acces s ib l e and v i s ib l e .

Techno logy can prov ide a more

comprehens i ve v i ew o f i s sues

and cha l l enges i n a des t ina t i on .

We can connec t , sha re and

expe r i ence i n ways prev ious l y

un imag ined . New on l ine

p la t fo rms a l l ow sma l l

o rgan i za t i ons   to connec t wi th

t rave le r s , i nc reas ing the i r

v i s ib i l i t y , r each and even succes s

ra te s . Th rough a combina t i on o f

d ig i t a l s to r y te l l i ng and

innova t i on i n t echno logy ,

sus ta inab i l i t y i n the t r a ve l space

has become more acces s ib l e .

Pas s ion Pas spo r t i s a p la t fo rm

bu i l t a round a h igh l y -ded ica ted

Ins tag ram commun i t y , and uses

soc i a l media channe l s to

d i s t r ibu te c rea t i ve campa igns

f rom i t s commun i t y o f

s to r y te l l e r s , photog raphe r s and

exp lo re r s .    

V i s i t .o rg i s an award -winn ing

techno logy s ta r tup f o r soc i a l

impac t t r a ve l expe r i ences : day

ac t i v i t i e s hos ted by "do -good "

o rgan i za t i ons . 100% o f hos t

revenue i s i n ve s ted back i n to the

loca l commun i t y . V i s i t .o rg

cu r ren t l y o f f e r s 600 expe r i ences

in 75 count r i e s , on t r ack to r each

2 ,000 un ique expe r i ences by

summer 2019 .

Loka l i s anothe r on l ine

marke tp lace f o r t r a ve le r s to

d i scove r sus ta inab le expe r i ences

a round the wor ld . Loka l works

w i th f ami l y - run bus ines se s ,

commun i t y coope ra t i ve s and

soc ia l ente rp r i se s , mak ing these

expe r i ences ( tha t wou ld

o the rw i se be d i f f i cu l t to f i nd )

eas i l y acces s ib l e . Loka l a l l ows

t rave le r s to d i scove r o f f - the -

bea ten path expe r i ences tha t

suppor t the commun i t y they ’ r e

v i s i t i ng .

.

Graph ic cour te s y o f  V i s i t .o rg , I nc .

10

0 3 .   HO L I S T I C A P P ROA CH

I N T E G R A T I N G I M P A C T I N T O T H E B U S I N E S S M O D E L

I t i s no l onge r enough to

d i f f e ren t i a te between a CSR

prog ram and the r e s t o f a

company ’ s bus ines s mode l ;

bus ines se s must i nco rpo ra te

sus ta inab i l i t y i n to the i r ent i r e

mode l . Organ i za t i ons a re t ak ing

a ho l i s t i c approach to bus ines s ,

f ocus ing on the “ t r ip l e bot tom

l i ne ” f o r soc io -cu l tu ra l , economic

and env i ronmenta l i s sues . Th i s

t r end encourages f u l l i n teg ra t i on

o f co rpo ra te soc i a l r e spons ib i l i t y

i n to bus ines s , a l l ow ing co rpo ra te

and ph i l an th rop ic goa l s to

suppor t each othe r .  

Je remy Smi th , co - f ounde r o f

T rav indy (an on l ine B2B r e sou rce

f o r sus ta inab le tou r i sm news ) , i s

se t to r e l ea se a book i n

December 2017 ent i t l ed

T rans fo rming T rave l : Rea l i s i ng

the Poten t i a l o f Sus ta inab le

Tou r i sm . The book cente r s on

examples o f i nnova t i on wi th in

both co rpo ra te and s ta r t -up

t rave l bus ines se s and i n i t i a t i ve s ,

wi th a spec i f i c f ocus on how the

c i r cu la r economy can push our

i ndus t r y toward a more

impac t fu l f u tu re .

C S R I S N O L O N G E R A N A F T E R T H O U G H T ;

B U S I N E S S E S M U S T I N C O R P O R A T E

S U S T A I N A B I L I T Y I N T O T H E I R E N T I R E

M O D E L .

12

T r ip l ePund i t , an on l ine media

p la t fo rm , promotes

conve r sa t i ons to i gn i t e the

g loba l conve r sa t i on on t r ip l e

bot tom l i ne bus ines s t ac t i c s .

Wr i t ing wi th t r anspa rency and

c r i t i ca l opt im i sm , T r ip l ePund i t

qu ick l y r eached ove r ha l f a

mi l l i on ac t i ve month l y r eade r s . I t

i s a ce r t i f i ed B -Corpo ra t i on .

L indb lad Exped i t i ons i s

commi t ted to prov id ing t r a ve le r s

wi th un ique expe r i ences , as wel l

as pos i t i ve l y impac t ing a reas the

ope ra to r v i s i t s . L indb lad has a l so

been r ecogn i zed as the Wor ld ’ s

Lead ing Green Cru i se L ine i n

2015 .

K inye i I n te rna t i ona l i s a

sus ta inab le tou r ope ra to r

compr i sed o f you th - f ocused

soc i a l ente rp r i se s , and a l so

prov ides t r a in ing i n sma l l

bus ines s management ,

hosp i t a l i t y and tou r i sm prac t i ce s

i n Cambod ia .  

Myght , a purpose -dr i ven t r a ve l

agency , i n teg ra te s nonpro f i t

suppor t i n to the i r bus ines s

mode l , suppor t ing o rgan i za t i ons

such as Gobb le Gobb le Give NYC ,

Af r i ca Hea l th Now ,  Genera t i on

F re sh Foundat ion and F re sh K ids

th rough vo lun tee r ing , event

management , f undra i s ing , and

donat ions ,

03 .  Hol i s t i c Approach   [cont 'd ]

0 4 .   T R A N S P A R E N C Y

B U I L D I N G E A S I L Y - A C C E S S I B L E M O D E L S T O S H O W C A S E S U S T A I N A B L E T O U R I S M O P T I O N S

Whi le 60 percent o f t r a ve le r s say

t r a ve l i ng sus ta inab l y i s a pr io r i t y ,

many r epo r t tha t they a re

unaware o f exac t l y how to do so .

The f i r s t s tep to mains t reaming

sus ta inab i l i t y i s to i nc rease

v i s ib i l i t y and acces s ib i l i t y o f how

and why someth ing i s sus ta inab le

so   t r a ve le r s can make i n fo rmed

dec i s i ons . Today , t r a ve le r s a re

seek ing accountab i l i t y , and many

r epo r t hav ing i nc reased l o ya l t y to

those brands tha t showcase

t r anspa rency .

Char i t y : Wate r demons t ra te s to

donor s exac t l y how donor money

i s be ing spent and prov ides

unso l i c i t ed proo f and t r ack ing o f

i t s pro jec t s . Th i s l e ve l o f

accountab i l i t y and t ru s t i n a

soc i a l o rgan i za t i on has r a i sed the

bar ac ros s a l l i ndus t r i e s .

K ind T rave le r , a new on l ine hote l

book ing p la t fo rm , a l l ows

t r a ve le r s to donate to a top -

r a ted cha r i t y and i n r e tu rn , ea rn

a d i scount a t a hote l prope r t y .

One hundred percent o f the

donat ions go to the cha r i t y . K ind

T rave le r showcases i t s hote l s by

sha r ing i n fo rmat ion on top i c s

l i ke commun i t y and

env i ronmenta l impac t , mak ing i t

c lea r and easy f o r t r a ve le r s to

see exac t l y how the i r hote l i s

i n teg ra t ing sus ta inab i l i t y i n to

the i r hote l brand .

BookD i f f e ren t i s a hote l book ing

webs i t e tha t on l y showcases

opt ions f r om compan ie s tha t

have been aud i ted by th i rd par t y

s y s tems , ensu r ing tha t tou r i sm

do l l a r s a ren ' t spent on

greenwashed i n i t i a t i ve s .  

(Le f t ) Rea l - t ime updates and GPS coo rd ina te s o f  Char i t y : Wate r wel l s and pro jec t s a round the wor ld ,

ava i l ab le on the i r webs i te . (R ight ) K ind T rav l e r ' s 'K ind Fac to r s , ' showcased nex t to eve r y hote l l i s t i ng .  

Hos te l l i ng I n te rna t i ona l USA i s

commi t ted to c rea t ing a network

o f sus ta inab le hos te l s by

f o l l ow ing the Globa l Sus ta inab le

T rave l Counc i l ’ s c r i t e r i a . The

hos te l s a re measu red aga in s t the

GSTC ’ s s tanda rds i n th ree a reas

— eco log i ca l , soc ie ta l and

economic sus ta inab i l i t y . I n

add i t i on , HI USA c lea r l y

showcases i t s sus ta inab i l i t y

e f fo r t s and miss ion i n a c lea r

and easy - to -under s tand f o rmat

on i t s webs i t e and a round i t s

hos te l s .  

04 .  T ranspa rency   [cont 'd ]

14I n -depth i n fo rmat ion ava i l ab le on HI USA ' s webs i te on the i r sus ta inab i l i t y i n i t i a t i ve s .  

(Above ) Door s a t HI NYC , pa in ted wi th a r t

tha t convey s the i r miss ion .

15

0 5 .   T R A N S F O R M A T I V ET R A V E L

T H E P O W E R T O S H I F T P U B L I C P E R C E P T I O N A N D I M P A C TT H R O U G H E M P O W E R I N G E X P E R I E N C E S

As the quota t i on by Herac l i tu s

goes : “No per son walk s i n to the

same r i ve r tw ice , f o r i t ’ s not the

same r i ve r , and i t ’ s not the same

per son . ” Al l t r a ve l i s

t r ans fo rmat i ve , by de fau l t . The

i n f l ux o f new expe r i ences , the

myr iad l i t t l e cha l l enges push ing

you out o f you r comfo r t zone ,

the br i e f ca tha r t i c moments

when you a re ab le to pause and

t ake i t a l l i n — i t i s neve r a

ques t i on o f whethe r but r a the r

how much . Tha t sa id , the

spec t rum o f t r ans fo rmat ion i s

va s t , and meet ing the poten t i a l

f o r a pos i t i ve outcome i s o f ten

the t e l l t a l e s ign o f the purpose -

dr i ven pro fe s s i ona l bu i ld ing the

t r a ve l expe r i ence .

Th i s i dea i s no sma l l f ea t .

T rans fo rmat ion as a r e su l t o f

t r a ve l expe r i ence can have an

ex t rao rd ina r y l ong - t a i l , and

come to a f f ec t the l i v e s o f many .

Exp lo re the f ound ing s to r y f o r

many o f the wor ld ’ s most

notab le changemake r s , and

you ’ l l o f ten come ac ros s an

anecdote tha t beg ins wi th ,

“When I t r a ve led to… ” . Blake

Mycosk ie o f TOMS , Sco t t Har r i son

o f Char i t y : Wate r and Lau ren

Bush Lau ren o f FEED a re j u s t a

sampl ing .  

16

R i t z -Car l ton o f f e r s eas i l y

acces s ib l e and ve t ted vo lun tee r

oppor tun i t i e s f o r i t s gues t s

th rough i t s Commun i t y

Foo tp r in t s prog ram . Anothe r

R i t z -Car l ton pro jec t , Impac t

Expe r i ences , prov ides group

gues t s the oppor tun i t y to

par t i c ipa te i n soc i a l l y  

05 .  T rans fo rmat i ve T rave l   [cont 'd ]

r e spons ib le ac t i v i t i e s o f f -

prope r t y and on -prope r t y to

pos i t i ve l y impac t l oca l

commun i t i e s and f ee l per sona l l y

connec ted to the i r des t ina t i on .

Impac t Expe r i ences i s an i dea

f r om the 2014 Summit tha t has

been imp lemented i n to R i t z -

Car l ton Hote l s wor ldw ide .  

17

Abso lu te T rave l i s a h igh -end

tou r ope ra to r bu i l t wi th a

f oundat ion o f purpose i n the i r

bus ines s mode l . Nicknamed

Abso lu te Awarenes s , the

company ’ s miss ion i s th ree fo ld :

G Adventu re s , one o f the wor ld ’ s

l a rges t tou r ope ra to r s , i s a se l f -

dec la red soc i a l ven tu re , f ocused

both on pro f i t and purpose .

Th rough i t s f oundat ion ,

P lane te r r a , the company has

l aunched and manages more

than 50 pro jec t s ded ica ted to

ensu r ing the wel lbe ing o f i n -

des t ina t i on commun i t i e s most

a f f ec ted by tou r i sm . G Adventu re

t r ip s ut i l i ze the se r v i ce s o f sma l l ,

l oca l par tne r s where poss ib l e ,

and seek to min imize the i r

ca rbon f oo tp r in t .

Ayana Jou rney s o f f e r s immer s i ve ,

r e spons ib le tou r s f o r cu l tu ra l l y

cu r ious t r a ve le r s i n Cambod ia ,

d i rec t l y and pos i t i ve l y impac t ing

the commun i t i e s v i s i t ed .

05 .  T rans fo rmat i ve T rave l   [cont 'd ]

I n sp i r i ng peop le to ca re

about pro tec t ing our p lane t

and i t s c rea tu re s th rough

power fu l per sona l

expe r i ences

He lp ing des t ina t i ons prese r ve

the natu ra l r e sou rces tha t a re

so v i t a l to the i r l i v e l i hoods

Demons t ra t ing tha t as ide

f r om a l t ru i s t i c emot i ve

r ea sons , the re a re a l so ha rd

economic r ea sons to prese r ve

wi ld l i f e and wi ld l ands

18

0 6 .   U R B A N S U S T A I N A B I L I T Y

A F O C U S O N T R A N S F O R M I N G C I T I E S I N T O C A P I T A L S O F S U S T A I N A B L E T R A V E L

When most peop le t r a ve l , they v i s i t

c i t i e s . Fo r th i s r ea son , urban

sus ta inab i l i t y i s a majo r f ocus o f

the grow ing t r end i n sus ta inab i l i t y

and the f u tu re o f the t r a ve l

i ndus t r y . TSG Hubs a re cente red i n

c i t i e s and promote urban

sus ta inab i l i t y .

As a megac i t y , New Yo rk C i t y i s

becoming a l ead ing example f o r

how urban i za t i on can be

sus ta inab le . The day be fo re the

Summi t , s i x NYC l oca l tou r

ope ra to r s showed a t tendees ways

to exp lo re the B ig App le

sus ta inab l y . Tou r ope ra to r s

i nc luded BQE Tou r s , Loca l

Exped i t i ons , NYC Tou r s & Photo

Sa fa r i s , Tu rns t i l e Tou r s , Urban

Adventu re s and V i s i t .o rg .

NYC & Co , the o f f i c i a l des t ina t i on

marke t ing o rgan i za t i on New Yo rk

C i t y , i s a dr i v ing f o r ce to promote

urban sus ta inab i l i t y th rough i t s

marke t ing campa igns and tou r i sm

par tne r sh ips .

1 Hote l s ac t s as a “modern day eco -

l odge , ” combin ing l u xu r y wi th

urban sus ta inab i l i t y by

i nco rpo ra t ing l oca l and

env i ronmenta l l y f r i end l y po l i c i e s

and prac t i ce s i n to i t s l u xu r y brand .  

 

W E M U S T R E S H A P E T H EN A R R A T I V E O F

S U S T A I N A B L E T O U R I S M ,A N D B E G I N T O L O O K

T O W A R D C I T I E S A SC A P I T A L S O F

S U S T A I N A B L E T R A V E L .

20

0 7 .   C O L L A B O R A T I O N

I N N O V A T I V E C O L L A B O R A T I O N S A N D P A R T N E R S H I P S  

I nnova t i ve co l l abo ra t i ons and

pa r tne r sh ips a re v i t a l to push ing

the t r a ve l i ndus t r y f o rwa rd . The

t rave l i ndus t r y has a grow ing

commi tment to pos i t i ve impac t

th rough co l l abo ra t i ons among

key i ndus t r y p laye r s , nonpro f i t s

and sus ta inab le o rgan i za t i ons

a round the wor ld .

Je tB lue and the US F i sh &

Wi ld l i f e Se r v i ce l aunched a f i v e -

yea r par tne r sh ip to s tem wi ld l i f e

t r ade and t r a f f i ck ing , i nc lud ing a

cus tomer educa t ion and

awarenes s campa ign . Resu l t ing

PSAs have he lped t each t r a ve le r s

to be more r e spons ib le i n the

Ca r ibbean , f o r example , by not

pu rchas ing j ewe l r y made f r om

cora l o r   sea tu r t l e she l l s o r not

suppor t ing hote l s tha t se r ve

tu r t l e meat .

C lean the Wor ld r ecyc l e s l e f tove r

soap f r om hote l r ooms tha t

wou ld othe rw i se be th rown away ,

and o f f e r s san i t a t i on so lu t i ons to

a t - r i s k peop le i n the Un i ted

S ta te s and seve ra l deve lop ing

count r i e s . Th rough i t s two - t i e red

mis s i on and i nnova t i ve e f fo r t s ,

C lean the Wor ld i s r educ ing

env i ronmenta l was te by

recyc l ing i t ems tha t wou ld

o the rw i se end up i n l and f i l l s , as

we l l as r educ ing the morb id i t y

r a te f o r hyg iene - r e l a ted i l l ne s se s

by d i s t r ibu t ing the r ecyc l ed

produc t s to impove r i shed

commun i t i e s .

21

07 .  Co l l abora t ion [cont 'd ]

The Purpose Hote l i s a new ,

c rowdfunded concept f o r a hote l

tha t wi l l be bu i l t on the p i l l a r s

o f co l l abo ra t i on and impac t ,

par tne r ing wi th o rgan i za t i ons

such as Char i t y :Wate r and

Fash ionABLE , wi th the goa l o f

e l e va t ing the l i v e s o f 100 peop le

fo r eve r y hote l n igh t booked .    

But te r f i e ld & Rob inson , a g loba l

tou r ope ra to r , i s the o f f i c i a l

t r a ve l par tne r o f the Wor ld

Monument s Fund (WMF ) ,

deve lop ing tou r s to educa te

ac t i ve t r a ve le r s on sus ta inab le

t r a ve l th rough r e spons ib le

exposu re to endange red h i s to r i c

s i t e s .  

Graphics courtesy of The Purpose Hotel

C O N C L U S I O N S

O P P O R T U N I T I E S F O R T O U R I S M T O I M P A C T S U S T A I N A B I L I T Y A R E W I T H I N R E A C H

22

The oppor tun i t i e s f o r tou r i sm to

impac t   sus ta inab i l i t y a re wi th in

reach . Globa l l y , tou r i sm marke t s

sha re a deep conce rn f o r i s sues

a round pove r t y , soc i a l j u s t i ce

and the env i ronment . Ove ra l l , up

to 66 percent o f a l l tou r i s t s a re

w i l l i ng to pay more f o r

sus ta inab i l i t y and tha t f i gu re

goes up to 73 percent f o r

mi l l enn ia l s and Genera t i on Z

(CREST , 2016 ) . Al ready ,

mi l l enn ia l s   t r a ve l more than any

o the r gene ra t i on , and by 2017 ,

wi l l ec l ip se a l l othe r groups i n

te rms o f money spent on t r a ve l .

At the same t ime , a grow ing

ma jo r i t y i n US and European

tou r i sm marke t s a re a la rmed

about b iod i ve r s i t y l o s s (CREST

2016 ) .  

Desp i te the tou r i s t ’ s conce rn and

wi l l i ngnes s to he lp , the tou r i s t

i ndus t r y l ag s beh ind othe r s i n

de l i ve r ing produc t s tha t appea l

to i t s aud ience ’ s sense o f

re spons ib i l i t y . Acco rd ing to one

s tudy , a mere 4 percent o f the

indus t r y i s prac t i c ing some f o rm

of sus ta inab i l i t y .  Of those who

want to t r a ve l sus ta inab l y , more

than one th i rd (35 percent )

f ound i t d i f f i cu l t , and ha l f d idn ’ t

know how (AIG , 2016 ) .  

I n va r i ous f o rms , sus ta inab le

tou r i sm i ndus t r y e f fo r t s a re

g row ing . Fo r example , most

mu l t ina t i ona l hote l , c ru i se and

tou r compan ie s have c rea ted

sen io r pos i t i ons f o r

sus ta inab i l i t y . More des t ina t i ons

a re deve lop ing sus ta inab le

tou r i sm p lans and the re were

more than 1 50 sus ta inab le

tou r i sm ce r t i f i ca t i on prog rams

g loba l l y i n 2010 . Howeve r , f ew o f

these prog rams have ce r t i f i ed

more than a hundred bus ines se s

and the re i s l i t t l e under s tand ing

o f how these e f fo r t s a re

impac t ing on sus ta inab i l i t y .

Las t l y , a common , eas i l y

acces s ib l e de f in i t i on f o r

sus ta inab le tou r i sm has ye t to be

de f ined ac ros s the i ndus t r y .

Pa r t o f the cha l l enge i s the

complex i t y o f the i ndus t r y i t s e l f

and the f ac t tha t sus ta inab i l i t y

p r i o r i t i e s can d i f f e r by

des t ina t i on . Tou r i sm r anges f r om

mic ro and sma l l r e s tau ran t s ,

hote l i e r s and ope ra to r s to l a rge

mul t ina t i ona l cha ins . Anothe r

i s sue i s the shee r vo lume o f the

indus t r y – which was va lued a t

US$ 1 .5 t r i l l i on i n 2015 , p lac ing i t

th i rd a f te r f ue l s and chemica l s

a s an expo r t i ndus t r y (WTO 2016 ) .

23

I r r e spec t i ve o f the cha l l enges

f ac ing each des t ina t i on o r

bus ines s , TSG proposes to seek

oppor tun i t i e s to bu i ld l o ya l t y

wi th consumer s by a l i gn ing wi th

sus ta inab i l i t y va lues . As proven i n

othe r i ndus t r i e s , brands

tha t   i n teg ra te   impac t i n to the i r

i den t i t i e s a re ab le to bu i ld

mean ing fu l r e l a t i onsh ips wi th

c l i en t s , and exce l ahead o f the i r

compet i t i on . T rave l brands tha t

adopt th i s approach wi l l s tand to

en joy the same succes s .

Adopt ing a cu l tu re o f

sus ta inab i l i t y r equ i r e s i n teg ra t ing

e f fo r t s i n to bus ines s p lann ing and

management prac t i ce s , not j u s t

ope ra t i ons . The Globa l

Sus ta inab le Tou r i sm Cr i t e r i a

encourages bus ines se s to adopt a

more s y s temat i c  approach to

ensu re they a re t ru l y prov id ing

net  env i ronmenta l , soc i a l and

economic bene f i t s . I n br i e f ,

sus ta inab i l i t y shou ld be seen as a

se t o f gu id ing pr inc ip le s , r a the r

than a n iche onto i t s own .  

Be low a re some key a reas any

bus ines s shou ld f ocus on f o r an

improved pos i t i ve impac t

i den t i t y .

Bus ines se s can make net

pos i t i ve impac t s by t ak ing a

ho l i s t i c approach and

i nco rpo ra t ing sus ta inab i l i t y

i n to a l l aspec t s o f bus ines s

p lann ing

Commit t ing to

under s tand ing sus ta inab i l i t y

i s sues i n the bus ines s ’ s a rea

o f ope ra t i ons and

deve lop ing the bes t

poss ib l e s t r a teg ie s to

addres s them

Min imiz ing any nega t i ve

impac t s on the

env i ronment , cu l tu re s and

l oca l economies , and

opt im iz ing pos i t i ve impac t

by work ing on commun i t y -

r eques ted pro jec t s

Vet t ing sus ta inab i l i t y p lans ,

moni to r ing prog re s s and

be ing t r anspa ren t about

f und ing and r e su l t s

24

On the ground r ea l i t i e s and

contex t s wi l l d i f f e r among

des t ina t i ons , howeve r , some

poten t i a l   i deas bus ines se s can

exp lo re i nc lude :

Env i ronmenta l

Soc ia l & Cu l tu ra l

Economic

Ra i s ing f unds to he lp

suppor t park s and pro tec ted

a reas

Min imiz ing impac t s on

natu ra l ecosy s tems and

wi ld l i f e hab i ta t s  

Avo id ing the i n t roduc t ion o f

i n va s i ve spec ie s

Ut i l i z ing l oca l l y sou rced

mate r i a l s and supp l i e s

Reduc ing ene rgy , wate r and

natu ra l r e sou rce use

Recyc l ing and prope r l y

t r ea t ing sewage and was te

Suppor t ing e f fo r t s to prov ide

educa t ion , hea l th and bas i c

se r v i ce s

Suppor t ing e f fo r t s to

empower women and

d i sadvantaged minor i t y

groups

Promot ing cu l tu ra l he r i t age

whi l e t ak ing ca re to

prese r ve i t s authent i c i t y  

He lp ing to prese r ve l oca l

h i s to r i ca l and cu l tu ra l

s i t e s and a r t i f ac t s  

Crea t ing a cu l tu re o f

to l e rance and i nc lu s ion

i n the workp lace

Prov id ing a sa fe work

env i ronment f r ee f r om

d i sc r im ina t i on , ha ra s sment

o r exp lo i t a t i on

Purchas ing f r om and

suppor t ing l oca l supp l i e r s

and f a rmer s

P rov id ing l oca l s wi th equa l

oppor tun i t i e s f o r

employment and

advancement

Pay ing f a i r and l i v ab le wages ;

and ensu r ing adequate

hea l th , vaca t i on and s i ck

l eave bene f i t s

Engag ing wi th the l oca l

commun i t y on tou r i sm

p lann ing

Min imiz ing any nega t i ve

impac t s on the l oca l

economy

Economic

Soc ia l &

Cu l tu ra l

Env i ronmenta l

sustainable

25

A R O A D M A P F O R T H E F U T U R E

T S G ' S C O M M I T M E N T T O O U R C O M M U N I T Y

When T rave l +Soc ia lGood

or ig ina l l y l aunched as a Summit

to exp lo re the nexus o f t r a ve l ,

t ech and soc i a l good , the i n i t i a l

i n ten t ion was to hos t a one - t ime

event . But th rough the

exc i t ement , ded ica t i on and i deas

f rom our commun i t y , TSG has

b lo s somed i n to the web o f

ne twork s i t ex i s t s as today . I n a

ve r y o rgan ic way , TSG has grown

exponent i a l l y .

Today , TSG i s a g loba l

commun i t y and 501 (c )3 nonpro f i t

w i th th ree pr imary i n i t i a t i ve s to

push the i ndus t r y f o rwa rd : the

Summi t , Hubs and Med ia

Network . Th rough each o f these

in i t i a t i ve s , the re a re

oppor tun i t i e s to get i n vo l ved ,

and th rough co l l abo ra t i on , f i nd

la s t ing so lu t i ons f o r our i ndus t r y .

Our goa l i s to r e shape the

na r ra t i ve o f sus ta inab le tou r i sm ,

and he lp bus ines s owner s and

consumer s under s tand tha t

sus ta inab i l i t y can be app l i ed to

any t ype o f t r a ve l .  Th rough

educa t ion , advocacy and

commun i t y -bu i ld ing a round

sus ta inab le tou r i sm , we hope to

bu i ld the t r a ve l i ndus t r y o f the

fu tu re .

Our goa l i s to spa rk i nnova t i ve

change , open door s f o r

co l l abo ra t i on and f i nd l a s t ing

so lu t i ons to push the i ndus t r y

fo rwa rd . The 2017 Summit

cha l l enge and theme i s based on

t ranspa rency wi th in the i ndus t r y ,

and mak ing sus ta inab le opt ions

eas i l y -acces s ib l e to consumer s .

Hubs ( l oca l chapte r s ) a re bu i l t to

t r ans fo rm c i t i e s i n to cap i t a l s o f

sus ta inab le t r a ve l . Hubs hos t

even t s f ocused on educa t ion ,

advocacy and bu i ld ing l oca l i zed

commun i t i e s f o r co l l abo ra t i on .

TSG cu r ren t l y has Hubs i n more

than 20 c i t i e s wor ldw ide .  

The TSG Med ia Network i s a

g roup o f c rea t i ve s who a re

pas s iona te about sus ta inab le

tou r i sm and s to r y te l l i ng .

Member s r ange f r om t r ad i t i ona l

j ou rna l i s t s to b logge r s , soc i a l

med ia i n f l uence r s and more .    

The TSG Summit

A Co l l abora t i ve Confe rence    

TSG Hubs

A Network o f Pro fe s s iona l s  

TSG Media Network

An Al l i ance o f Content Crea to r s

26

The Summit i s TSG ’ s b igges t

event o f the yea r , but i t i s j u s t

the beg inn ing . Toge the r , these

i n i t i a t i ve s c rea te a network o f

oppor tun i t i e s . I n sp i r ed by the

Globa l Goa l s , TSG Hubs hos t

event s to promote educa t ion and

advocacy , and the Med ia

Network i s ab le to showcase

these s to r i e s i n authent i c ,

mean ing fu l ways . When you t ake

j u s t a moment to cons ide r the

poten t i a l wi th in these ven tu re s ,

i t i s d i f f i cu l t to r e s i s t get t ing to

work s t r a igh t away .

To get i n vo l ved wi th

T rave l +Soc ia lGood and j o in our

miss ion o f pos i t i ve l y impac t ing

our wor ld th rough sus ta inab le

tou r i sm , v i s i t us on l ine a t

www . t r a ve l soc i a lgood .o rg .

27

A P P E N D I XAppend ix A – TSG Summit Agenda

Thur sday , May 1 2

F r iday , May 1 3

Ke l l e y Lou i se , Execut i ve Di rec to r , T rave l +Soc ia lGood

Fu l l t a l k : ht tp : / / the -cu l tu re .co / l e t s -change - the -wor ld - th rough - t r a ve l - t r a ve lgood16 /

Sue Stephenson , V ice Cha i r , Execut i ve Commi t tee , IMPACT 2030

“ Impac t ing the Sus ta inab le Deve lopment Goa l s ”

The Sus ta inab le Deve lopment Goa l s (SDGs ) presen t a common l anguage and r oadmap f o r how

we can a l l p lay a r o l e i n he lp ing addres s the most c r i t i ca l i s sues on our p lane t , whethe r as

t r a ve le r s , employees , vo lun tee r s , advoca tes , and more . Th i s presen ta t i on h igh l i gh t s the SDGs

and suppor t ing Tac t i c s ; showcases the r o l e The R i t z -Car l ton p layed as the f i r s t Found ing Par tne r

o f IMPACT 2030 , the on l y pr i va te sec to r - l ed co l l abo ra t i on wi th the Un i ted Nat ions and othe r

g loba l s takeho lde r s , which i s mobi l i z ing employee vo lun tee r s to impac t the SDGs ; and

i n t roduces Impac t Expe r i ences , the brand ’ s soc i a l and env i ronmenta l impac t prog ram f o r group

gues t s , tha t l aunches th i s week a t a l l R i t z -Car l ton hote l s a round the wor ld .

R i t z -Car l ton Impac t Expe r i ences : ht tp : / /www . t r a ve l soc i a lgood .o rg / r i t z -ca r l ton

Mar tha Honey , Execut i ve Di rec to r , CREST

“F rom eco - tou r i sm to sus ta inab le tou r i sm ”

Th i s presen ta t i on l ooks a t the r i s e o f eco tou r i sm and the subsequent t r ans i t i on to the more

widesp read sus ta inab le o r r e spons ib le tou r i sm . We wi l l d i scus s cu r ren t t r ends and the

consumer , bus ines s , and des t ina t i on cases f o r r e spons ib le t r a ve l . F ina l l y , we wi l l l ook a t growth

o f sus ta inab le n iche marke t s , such as ag r i tou r i sm , cu l ina r y tou r i sm , and the sha red economy .

Presen ta t i ons f r om UN Ambassado r s

Samoa - H .E . Mr . Al i ’ i oa iga Fe tu r i E l i s a i a , Permanent Represen ta t i ve o f Samoa to the UN

Pa lau - H .E . Dr . Ca leb Otto , Permanent Represen ta t i ve o f Pa lau to the UN

Tuva lu - H .E . Mr . Aunese Mako i S imat i , Permanent Represen ta t i ve o f Tuva lu to the UN

Bryan Ar royo , Ass i s t an t Di rec to r , US F i sh & Wi ld l i f e Se r v i ce s

“Mains t reaming sus ta inab le t r a ve l by pro tec t ing the wor ld ’ s wi ld l i f e ”

Consumer s can p lay a b ig r o l e i n he lp ing to s top the i n te rna t i ona l wi ld l i f e t r a f f i ck ing c r i s i s ,

which has put many wel l -known and un ique an ima l spec ie s a round the wor ld a t the r i s k o f

ex t inc t i on . The U .S . F i sh and Wi ld l i f e Se r v i ce and the U .S . Wi ld l i f e T ra f f i ck ing Al l i ance a re

combat ing the c r i s i s , but cannot do i t a lone . Lea rn more about the c r i s i s and how t r a ve le r s and

par tne r s i n the sus ta inab le t r a ve l i ndus t r y can he lp pro tec t wi ld l i f e by under s tand ing the

ques t i ons they need to ask be fo re buy ing l oca l product s , f ood , and souven i r s .

P lease a l so r e f e r to th i s a r t i c l e on the i r co l l abo ra t i on wi th Je tB lue :

ht tps : / /www . fws .gov /news /ShowNews .c fm ? r e f = j e tb lue -and -u . s . - f i sh -and -wi ld l i f e - se r v i ce -

announce - -new -par tne r sh ip - to - & _ ID =3549 1

Ny la Rodger s , Founder & CEO , Mama Hope

“Be the Change ”

Ny la wi l l be r e vea l ing how Mama Hope ' s Connec ted Deve lopment mode l i s c rea t ing sus ta inab le

prospe r i t y ac ros s th ree cont inent s , t r ans fo rming the I n te rna t i ona l Deve lopment Sec to r and

c rea t ing a new gene ra t i on o f g loba l change agent s .

Je remy Cowar t , Photog raphe r and human i ta r i an

“F rom Photog raphy to Hosp i ta l i t y ”

Watch as Je remy Cowar t sha re s h i s s to r y and how he ' s mak ing a su rp r i s i ng t r ans i t i on f r om

photog raph ing ce leb r i t i e s to pur su ing h i s dream o f bu i ld ing a ve r y d i f f e ren t k ind o f hote l cha in .

Gop ina th Paray i l , Founder , The Blue Yonder

“Respons ib le tou r i sm and the Gandh ian t a l i sman ”

Th i s presen ta t i on t a l k s about how award -winn ing I nd ian Respons ib le T rave l company , The Blue

Yonder , app l i e s the 'Gandh ian Ta l i sman ' when i t comes to des ign ing un ique t r a ve l expe r i ences .

How can Co l l abo ra t i on , Co -Crea t i on and Crowd -Sourc ing dr i ve ho l i s t i c Des t ina t i on Deve lopment

i n par tne r sh ip wi th Pr i va te Sec to r , C i v i l Soc ie t y and Gove rnment mach ine r y ?

Bar r y Ste rn l i ch t , Pres ident & CEO , Sta rwood Cap i ta l

Fu l l summary : ht tp : / /www . t r a ve lweek l y .com /T rave l -News /Hote l -News /Ste rn l i ch t - sha re s - thought s -

on - 1 -Hote l s -expans ion

Expe r i en t i a l tou r s i n the c i t y to showcase New Yo rk C i t y as a cap i ta l o f sus ta inab le t r a ve l .

Deta i l s : ht tp : / /www . t r a ve l soc i a lgood .o rg / t sg -g loba l - summi t - spo t l i gh t s -nyc -as -a -cap i ta l -o f -

sus ta inab le - t r a ve l /

K icko f f par t y hos ted a t Hos te l i ng I n te rna t i ona l

28

Des ign - th ink ing i s a par t i c ipa to r y proces s f ac i l i t a t ing d i scus s i on among l a rge groups on i s sues and

poten t i a l so lu t i ons .  Led by Nata l i e Nixon , Ph .D . o f Ph i l ade lph ia Un i ve r s i t y , and The GREEN

Prog ram , the TSG Summi t par t i c ipan t s cont r ibu ted to a des ign - th ink ing workshop on answer ing

the key ques t i on “How do we mains t ream sus ta inab le t r a ve l ? "

Des ign - th ink ing workshops opera te on seven key pr inc ip le s (Nata l i e Nixon 2015 ) :    

Des ign Th ink ing Workshop Agenda

    1 2 :20pm - 1 2 :45pm - Br i e f i ng on Des ign Th ink ing approach

    1 2 :30pm - 1 :00pm - Work ing l unch   - pre -as s igned groups o f f ou r f r om d i ve r se backg rounds

    1 : 1 5pm - 1 :30pm - Welcome i n t roduc t i on by The GREEN Prog ram t eam and Nata l i e

    1 :30pm - 2 :00pm   - Groups sha re data , d i scus sed sus ta inab le tou r i sm expe r i ences and r e f l ec ted  

    on key note presen ta t i ons . I nd i v idua l s comple ted r e sea rch workshee t s on on ho l i s t i c themes .

    2 :00pm - 2 :30pm - Groups d i scus sed cu r ren t and f u tu re t r ends - answer ing the ques t i on , “what  

    t r ends i n t r a ve l i ndus t r y (and sus ta inab le t r a ve l ) a re they see ing ? ”  

    2 :30pm -2 :45pm   - Groups t a sked wi th deve lop ing a sample product based on  per sonas

    2 :45pm - 3 : 1 5pm - 1 s t i t e r a t i on o f des ign ing

    3 : 1 5pm - 3 :40pm - 2nd i t e r a t i on added a d i s rupt i ve va r i ab le - r edes ign us ing a prompt

    3 :40pm - 4 :00pm - Groups  presen t each concept

Append ix  B – Des ign -Th ink ing Workshop

Focus on so l v ing the prob lem o f the end -use r and be “hype r -human ” cente red .

Get out o f the o f f i ce and out to where you r cus tomer s a re .  

Al low peop le to f a i l and sha re and l ea rn f r om f a i l u re s .

Use sho r t s to r i e s to promote the va lues i .e . YouTube v ideos .

Spend t ime ana l yz ing the prob lem .

Tap i n to emerg ing l eade r s and those on the f r on t l i ne s .

Embrace the r ough dra f t and use pro to t ypes and expe r iment s .

AIG . (2016 , Ju l y 1 9 ) . T rave l i n su re r r epo r t s t r a ve le r s a re r ecept i ve , but note bar r i e r s to ,

r e spons ib le tou r i sm . Ret r i e ved 1 1 1 5 , 2016 , f r om T rave l Guard :

ht tps : / /www . t r a ve lgua rd .com /news room /AIG -T rave l - su r vey -exp lo re s -consumer -percept ions -o f -

sus ta inab le - t r a ve l -movement .asp

CREST . (2016 ) . The Case f o r Respons ib le T rave l : T rends & Sta t i s t i c s 2016 . Ret r i e ved November

1 5 , 2016 , f r om Cente r f o r Respons ib le T rave l :

ht tp : / / r e spons ib le t r a ve l .o rg /whatWeDo /The_Case_ f o r_Respons ib le_T rave l_2016_F ina l_UPDATED

.pdf

UNWTO . (2016 ) . UNWTO Tour i sm High l i gh t s . Madr id : Un i ted Nat ions Wor ld Tour i sm

Organ i za t i on . Ret r i e ved Janua r y 1 6 , 2017 , f r om ht tp : / /www .e -

unwto .o rg /do i /pdf / 10 . 1 8 1 1 1 /97892844 18 145

B ib l i og raphy

Founded i n 1 995 , the NYU Schoo l o f Pro fe s s i ona l Stud ie s Jona than M . T i sch Cente r f o r Hosp i ta l i t y

and Tour i sm was es tab l i shed i n r e sponse to the grow ing need f o r hosp i ta l i t y and tou r i sm

underg radua te and gradua te educa t i on . Hosp i ta l i t y and tou r i sm a re majo r g loba l economic

sec to r s , and the T i sch Cente r se r ve s these grow ing and evo l v ing i ndus t r i e s by o f f e r ing r e l e van t ,

cut t ing -edge cu r r i cu la tha t a t t r ac t s br igh t , mot i va ted s tudent s who seek to become l eade r s i n

the i r f i e ld s . Th rough i t s underg radua te degree i n hote l and tou r i sm management ; i t s gradua te

degrees i n hosp i ta l i t y i ndus t r y s tud ie s and tou r i sm management , a p le tho ra o f ca ree r

advancement cour se s and d ip loma prog rams , and i t s wor ld - r enowned con fe rence , the T i sch

Cente r prov ides s tudent s wi th the too l s to enab le them to manage change , to commun ica te , to

th r i ve i n complex work env i ronment s , and to advance the bus ines ses o f hosp i ta l i t y and tou r i sm .

Fo r more i n fo rmat ion , v i s i t sps .nyu .edu / t i s chcente r

ABOUT THE  NYUSPS JONATHAN M . T ISCH CENTER FOR HOSP ITAL ITY AND TOURISM

B Y R E S H A P I N G T H E N A R R A T I V E A R O U N D S U S T A I N A B L E T O U R I S M , W E H A V E T H E P O T E N T I A L T O P O S I T I V E L Y I M P A C T T H E W O R L D ' S M O S T P R E S S I N G I S S U E S .

L e a r n mo r e :

t r a v e l s o c i a l g o o d . o r g