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How the Bits are Changing Our Lives

How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

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Page 1: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

How the Bits are Changing Our Lives

Page 2: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

How Far Fetched?

http://www.youtube.com/watch?feature=player_embedded&v=5WCTn4FljUQ

1981

Page 3: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Erik Brynjolfsson

http://www.ted.com/talks/erik_brynjolfsson_the_key_to_growth_race_em_with_em_the_machines#t-414811

Page 4: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

How Many Bits Are There?

Page 5: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

World Internet Population(in millions)

0

500

1000

1500

2000

2500

12/1/1995

9/1/1996

6/1/1997

3/1/1998

12/1/1998

9/1/1999

6/1/2000

3/1/2001

12/1/2001

9/1/2002

6/1/2003

3/1/2004

12/1/2004

9/1/2005

6/1/2006

3/1/2007

12/1/2007

9/1/2008

6/1/2009

3/1/2010

http://www.allaboutmarketresearch.com/internet.htm

Page 6: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

How Many?

This is a topic that is important to us at Cisco. We believe the number of internet connected devices reached:

8.7 billion

in 2012.

Page 7: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

How Many?

Country Population

USA 315,718,000

Canada 35,056,064

France 65,619,000

Japan 127,360,000

India 1,354,040,000

China 1,354,040,000

The world 6,952,794,452

The Internet 8,700,000,000

Page 8: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet All Over the World

• Africa

• Asia

• Europe

• Latin America/Carribean

• Middle East

• North America

• Oceania/Australia

Page 9: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet All Over the World

Page 10: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet All Over the World

Page 11: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet All Over the World

By country: http://www.internetworldstats.com/top25.htm

Page 12: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Languages of the Internet• Arabic

• Chinese

• English

• French

• German

• Japanese

• Korean

• Portugese

• Russian

• Spanish

• Everything else

Page 13: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Languages of the Internet

Page 14: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”
Page 15: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”
Page 16: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”
Page 17: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Facebook as a Country

World 7,125,400,000 Nov, 2013

Facebook 1,300,000,000 June, 2014

China 1,365,740,000 July, 2014

India 1,247,010,000 July, 2014

European Union 507,890,191 2012

United States 318,434,000 July, 2014

Page 18: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

The Wired/Wireless Generation

The report: http://www.kff.org/entmedia/upload/mh012010presentL.pdf

From a 2009 survey of 8-18 year olds:

Page 19: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

They’re Everywhere

Page 20: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

All Too Common

Page 21: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Why Do We Spend So Much Time Online?

• Internal motivation

• External motivation

Page 22: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Why Do We Spend So Much Time Online?

• Internal motivation

Page 23: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Recall Gewirth’s Hierarchy of Rights

Required to exist: Life, Health

Maintain fulfillment: Not to be: deceived, cheated, stolen from, have promises reneged on.

Increase fulfillment: property, respect,

Page 24: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Maslow’s Hierarchy of Needs

Page 25: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Why Do We Spend So Much Time Online?

• External motivation

• Competitive pressures

• Cultural norms

Page 26: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet Addiction or Compulsion?

http://www.netaddiction.com

Page 27: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Saving the Planet

http://worldtruth.tv/amazon-tribe-used-google-to-save-their-land/

Page 29: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Twitter

http://pulseofthetweeters.com/

Page 30: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Twitter

http://news.yahoo.com/urgent-tweet-kenya-village-help-sheep-missing-125322427.html

Page 31: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Spam

How much email is spam?

Page 32: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Spam

How much email is spam?

Get some numbers here: http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/

Page 33: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Where Does Spam Come From?

Snapshot, January, 2013

Page 34: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Spam at UT CS

The various UTCS email filters:

• spam,

• A/V,

• phish,

• fraud,

• junk, and

• MAILER-DAEMON

bounces from all of the above, reject between 93-97% of our total inbound load.

Page 35: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Search (aka Google)

When did “to google” enter our lexicon?

Look it up in the OED

Page 36: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

http://www.google.com/trends

Page 37: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Google Bombs

<a href=“http://www.myreallycoolpage.com”>hula hoop<a>

Page 38: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Google Bombs

1999: “More evil than Satan himself”

2006: “Miserable failure”

Page 39: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Google Bombs

September 2010: Nicolas Sarkozy falls victim to a Google bomb using the crude expression “trou du cul”.

Page 40: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Google Page Rank

http://www.prchecker.info/check_page_rank.php

Page 41: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

SEO Whoring

Are you wondering, “what time does the Superbowl start?”It’s a common search query, as is “what time is the super bowl 2011,” “superbowl time” and “superbowl kickoff time 2011,” according to Google Trends the evening before the Super Bowl.It’s easily answered too. Super Bowl 2011 will take place on Sunday, Feb. 6, 2011, at 6:30 p.m. Eastern Time and 3:30 p.m. Pacific Time.

From a Huffington Post article pre Super Bowl 2011:

An article about something else. But designed to get a lot of hits.

And it could be even more effective if you have to click once to view the answer. Then it will get lots of click throughs.

Page 42: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

http://www.reputation.com/

Page 43: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Does It Work?

• Find sites that mention you or your company?

• Remove bad reviews from 3rd party websites?

• Create positive reviews and get them ranked highly on Google?

Can they:

Page 44: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Does It Work?

Could they fool you by:

• Creating bad blog posts about you right before they send you a marketing blurb. Then they can ….

Page 45: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Is It Legal to Post Fake Reviews?

I celebrate myself, and sing myself.

Walt Whitman

Page 46: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Is It Legal to Post Fake Reviews?

Give Yourself 5 Stars : It Might Cost You

I celebrate myself, and sing myself.

Walt Whitman

Page 47: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet Filter Bubbles

http://www.youtube.com/watch?v=B8ofWFx525s

Page 48: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Who Influences What?

Page 49: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

But Klout Is Mattering More and More

http://www.technologyreview.com/news/429477/whered-you-get-that-cool-shirt-this-software/

Page 50: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Snopes

http://www.snopes.com/

Page 51: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Protected Speech on the Internet

Page 52: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Your Boss and Your Facebook Page

http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?emc=eta1&_r=0

Our customers are all rednecks. I hope they choke on glass as they drive home drunk.

Page 53: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Your Boss and Your Facebook Page

http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?emc=eta1&_r=0

They want us to take on even more cases. Don’t they realize we don’t have lives as it is? How do you all feel?

Page 54: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Blogs and the New Media

http://www.tosettherecordstraight.com/

Page 55: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Protecting Sources

• Policy vacuum: Must a blogger reveal sources?

• Conceptual muddle:

http://www.wired.com/threatlevel/2010/04/too-much-media/

http://newjerseylawreview.blogspot.com/2011/06/blogger-must-reveal-sources-says-nj.html

Page 56: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Who Can Say What?

“A hundred and fifty years ago or even fifty years ago—it does not matter which– the world and America in particular were full of small journals and presses through which almost any man could obtain a hearing. The country editor was not as he is now limited to boiler plate and local gossip, but could and often did express his individual opinion, not only of local affairs but of world matters. At present this license to express oneself has become so expensive with the increasing cost of presses, paper, and syndicated services, that the newspaper business has come to be the art of saying less and less to more and more.”

Page 57: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Who Can Say What?

“A hundred and fifty years ago or even fifty years ago—it does not matter which– the world and America in particular were full of small journals and presses through which almost any man could obtain a hearing. The country editor was not as he is now limited to boiler plate and local gossip, but could and often did express his individual opinion, not only of local affairs but of world matters. At present this license to express oneself has become so expensive with the increasing cost of presses, paper, and syndicated services, that the newspaper business has come to be the art of saying less and less to more and more.”

- Weiner, Norbert, The Human Use of Human Beings, 1950, chapter 8.

Page 58: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

The Internet Has Changed That

Page 59: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Internet Black Holes

http://tamingdata.com/2010/08/20/the-internets-black-holes-by-reporters-without-borders/

Page 60: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Can Technology Solve the Problem?

http://www.technologyreview.com/computing/26285/?p1=A1&a=f

Page 61: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Politics in the Digital Age

• Grassroots campaigns

• Voting machines

• The power of blogs and Twitter

• The bad guys

http://www.washingtonpost.com/wp-dyn/content/article/2008/12/02/AR2008120203519.html?nav=rss_email%2Fcomponents

Page 62: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

What Do You Think?

2012: A Senate race turned into a fight over trolls, dwarves and goblin-like creatures known as orcs.

Page 63: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

What Do You Think?

A website produced by <X’s opponents> includes a link to X's online character, Santiaga, who sports a purple Mohawk and is armed with a meteor shard. It notes that the game takes place in a "make believe land Azeroth" and that X is "playing at level 85 — the highest level one can attain."

The mailing <produced by X’s opponents> said X spends hundreds of hours involved in World of Warcraft, which features an array of characters such as trolls and orcs.

"We need a senator who lives in our world, not X’s world," the mailing said.

It also highlights comments made in online forums to other World of Warcraft players in 2009 and 2010, including: "I love poisoning and stabbing," "I can kill stuff without going to jail" and "I like to stab things and I'm originally from New Jersey, what's your (expletive) point?"

A: This information would make you more likely to vote for X.B: This information would make you less likely to vote for X.C: This information wouldn’t make any difference to you.

Page 64: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

She Won

Colleen Lachowicz (D) won a seat in the Maine Senate.

Page 65: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

People Analytics

Page 66: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Electronic Voting

Page 67: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Twitter Bombs

http://journal.webscience.org/317/2/websci10_submission_89.pdf

Martha Coakley

Scott Brown

Page 68: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Egyptian Revolution 2011

http://www.nytimes.com/2011/02/16/technology/16internet.html

Page 69: How the Bits are Changing Our Lives. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945“As We May Think”

Is This a Fundamental Right?

“The freedoms of expression, assembly, and association online comprise what I have called the freedom to connect.”

- Hillary Clinton, February 15, 2011

http://blogs.abcnews.com/politicalpunch/2011/02/clinton-to-promote-freedom-to-connect-to-the-internet.html