How technology will transform the charitable sector for fundraisers

The transformational effect of technology

on charitable fundraising

The not-for-profit, charity-owned, on-line matching platform that fixes one of today’s biggest charitable fundraising challenges – matching organisations and individuals who have money to give

with the charities and good causes that need it most

thegoodexchange.com New Version Updated 2019

Contents

Introduction ...................................................................................................................................................................................... 1

Effects of changes to government funding for charities . ............................................................................................................... 1

Rising demand and falling income ................................................................................................................................................... 3

Can independent trusts and foundations plug the funding gap? The problems facing smaller charities when applying for

grants................................................................................................................................................................................................. 3

The difficulties for small and medium charities when fundraising. ................................................................................................ 6

Trust in the Sector ............................................................................................................................................................................ 7

Do match funding grants really attract donors? ............................................................................................................................. 8

Technology for good and why Charities need to embrace it........................................................................................................... 8

From adversity comes innovation and collaboration .................................................................................................................... 10

The Good Exchange Success Stories

Didcot TRAIN.................................................................................................................................................................................... 11

Community Furniture Project......................................................................................................................................................... 13

Voyage............................................................................................................................................................................................. 14

West Berkshire Homeless............................................................................................................................................................... 15

References ...................................................................................................................................................................................... 16

thegoodexchange.com

The Rosemary Appeal ..................................................................................................................................................................... 12

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Introduction

Technological advancements in the last 20 years have seen a change in how commercial ventures operate, particularly

through the use of cloud-based systems and their ability to collaborate quickly and easily, both internally and externally tothe organisation. With so much data now on hand, technology is now allowing the decision maker a greater ability to

assimilate and manage the data in order to improve decision making.

The charitable sector is playing catch-up in its use of technology to improve fundraising and close the gap caused by central and local government funding cuts. Government grants have declined by 47% from a 2003/04 £6.2bn high (17% of total income) to £3.7bn (8% of total income) in 2015/16. During the same period, voluntary sector grants rose by only £0.87bn to £3.2bn, leaving a £1.6bn gap in grant funding 1. Charities need to adopt technological solutions to enhance their ability to more efficiently and effectively garner funding from donations, grant giving, fundraising and Corporate Social Responsibility budgets to close this gap.

Larger charities face the same challenges as smaller charities but are usually in a better position to deal with them because

they often have professional fundraisers, greater resources and existing relationships with funders, government,

philanthropists and businesses. The small and medium sized charities, whose causes are no less important than those of

their larger counterparts, are often unable to pay professional fundraisers and typically rely on volunteers and/or

part-time staff who often do not have the time to devote to the task.

For them, the ability to secure funding and access to budgets has become harder, but what has really changed and how

can the use of technology assist all charities, regardless of size, to enhance their fundraising activities and gain funds from all sources?

Read this report to find out how this is happening today and learn what steps you can take to start on the journey.

Effects of changes to government funding for charities

The voluntary sector has witnessed a seismic shift over the last 15 years from government grant making direct to charities

and community organisations to a focus on contracts for services delivered by voluntary sector providers and the private

sector. This, combined with changes to government programmes, has directly affected public funding for local services and

in turn local authority community grants. Although for the first time since 2010, local government funding, both in terms of amount and the proportion of overall government income for the voluntary sector, increased in 2015/16, the vast majority of this increase occurred in the major income band (>£10m) and to a far lesser extent, amongst large organisations (income £1m to £10m) 2, with all other bands seeing a drop in local funding. Micro, small and medium sized organisations have seen a 4-5% decrease in statutory funding 3 which is having a significant impact on the most vulnerable

in society.

The reduction of public grants has also led the voluntary and charitable grant giving sectors to review their practices such

as looking at ways they can start collaborating, fund more innovatively and proactively, communicate more effectively and

use new technology to boost fundraising and improve efficiencies.

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As well as losing just over a third of their grants from the government over the last decade as mentioned above, the Local Government Association (LGA) says local services face a further 36% of cuts in 2019/20. Many councils are already in financial difficulty, with many struggling to balance their books, facing overspends and having to make in-year budget cuts. They also stated that in 2019, 168 councils would receive no revenue support grant at all, with a subsequent impact on overall support for the voluntary sector including adult and social care, support for struggling children and families, early intervention, homeless services and prevention for example.

“ By 2020, local authorities will have faced a reduction in core funding from the Government of nearly £16 billion over the preceding decade. That means that councils will have lost 60p out of £1 the Government had provided to spend on local services in the last eight years.” 4

In November 2017, research published by The Directory of Social Change (DSC) has revealed:

“UK charities risk losing at least £258.4m in EU funds because of Brexit…Charities will feel a pinch of non-replacement money” 5

Combine the uncertainty of Brexit with the estimated funding cuts to local councils, one of the sector’s biggest funders, the potential knock-on effect of this is significant.

In October 2018, Cllr Richard Watts, Chair of the LGA’s Resources Board has warned 6

“Losing a further £1.3 billion of central government funding at this time is going to tip many councils over the edge. Many

local authorities will reach the point where they only have the funds to provide statutory responsibilities and it will be our local communities and economies who will suffer the consequences”

Changes in Government funding has resulted in local authorities making some very difficult decisions, a lot of which has had a

direct impact on charities, voluntary organisations and the umbrella organisations which support the sector. According to the

National Association of Voluntary Action (NAVCA), since 2010, 70 such Community and Voluntary Sector (CVS) organisations

are no longer operating due to closure or mergers. 7 In recent times, voluntary organisations have also had to deal with a 10%

fall in giving during the recession, which, although improving, has still not fully recovered.

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Rising demand and falling income

The changes in funding from the Government has provided opportunities for voluntary sector organisations to bid for

public service contracts. However, the complexity in the commissioning process, competition from the private sector and

increasing demand on their own services, combined with cuts to income, have potentially pushed these opportunities out

of reach for many smaller charities.

The latest Social Landscape report from the Charities Aid Foundation (CAF) and Association of Chief Executives of

Voluntary Organisations (ACEVO) says almost a fifth of charity chiefs think their organisations are struggling to survive

because of increasing demand for services and cuts to funding. This rises to one in four for charities with incomes of less

than £1m. Vicky Browning, chief executive of ACEVO, said:

“ The report provides evidence that charities are facing a perfect storm of rising demand and decreasing funds in

a time of challenging economic conditions and volatile public trust. ” 8

According to a report by the NCVO and Lloyds Bank Foundation, 84% of charities say demand has risen, people are facing

more complex issues and there’s less funding to go around 9. This increased demand and decrease in funds has lead to

over half of charities saying they are not confident they will still be operating in five years. This is further supported by

the Foundation for Social Improvement (FSI) research, which predicts charities' greatest challenges ahead to be work load, funding and demand. 10

Can independent trusts and foundations plug the funding gap? The problems facing smaller charities when applying for grants

The reduction in public grants has put the emphasis on private charitable trusts, National Lottery and corporate CSR

programmes to fill the gap. A recent Baker Tilly survey found that 40% of charities that were dependent on Government

funding have had to cut services. Across the wider charity sector, the survey found that new funding sources remain the

dominant issue for 71% of respondents over the coming 12 months.11

According to the Charity Commission there are 168,186 registered charities in the England and Wales and a further

24,000 in Scotland and up to 10,000 in Northern Ireland. 12 In addition there is a large group not covered by these statistics including the approximately 80,000 Scout and Guide groups, 10,000+ exempt charities and churches with incomes under £100,000 that are not required to register with the Charity Commission. In addition, while it is known that there are over 70,000 UK-based social enterprises, there is no official data about the total number and types of community groups operating in the UK, but there must be tens of thousands. Just two community groups (Community Amateur Sports Clubs (CASCs)) and Parent Teacher Associations (PTAs) represent more than 20,000 organisations for example. Add these together then you are getting close to 400,000 charities and community organisations in the UK, all potentially competing for the same grant funding.13

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Out of the 10,000 trusts and foundations, ACF estimates that the top 300 grant giving trusts represent 90% of trust

and foundation grant giving to the voluntary sector. Grant-making has seen substantial growth over the past four

years, increasing by almost one-third, this year grant-making set a new record this year of £3.3 bn.14 However, as the report only shows the top 300 grant giving organisations it means a lot of the grant giving is not captured, therefore

the actual figure is likely to be much higher. For example, Greenham Trust, which gives away between £3-£4m per

annum to local good causes, isn’t included in the Association of Charitable Foundations Top 300 giving trusts and

foundation list, despite its annual funding placing it in the top 150. The issue with this number is it focuses on those

Trusts who give on a national footprint but the picture changes when you look at those only giving regionally or

locally.

A reoccurring problem is the most well-known 300 trusts and foundations are over-subscribed with funding applications because the communities are not always aware of the smaller and lesser known trusts and foundations. And because charities don’t really know which funders are the best-fit for them, in terms of funding, they tend to send

off numerous ‘blind’ applications in the hope that a small percentage will be successful. Jay Kennedy, head of policy at

the Directory of Social Change, quotes research from the DSC's Ineligible Applications report which showed that

around a third of all applications to trusts and foundations were ineligible. 15

There certainly appears to be evidence that the grant application system is costly, inefficient and in desperate need of

modernisation to keep pace with demand. Grant-givers typically require charitable causes to apply directly (even though up to 96% are rejected). 16 Those trying to close budget gaps have been forced to make ever more speculative applications to grant-makers for funds, seeking out and requesting funding from every foundation and trust they can find.

In 2010, the Directory of Social Change (DSC) found that 36% (361,149 applications to the top 2,500 UK-based grant-making trusts were ineligible, wasting seven years, assuming each application takes ten

minutes). Feedback to The Good Exchange is that each manual grant application takes 1-8 hours to complete, wasting at least 191 years every 12 months. 17

Think how much time has been wasted in the 9 years that have passed since then.

The grant giving sector has been debating the aspirational standardised application form for decades but because

funders have incredibly diverse criteria for the types of charitable activities and projects they support - added to the fact that they have very different cultures and processes, the ‘one grant application to fit all’ remains a challenge. This

does not mean standardising an application form for the majority of trusts and foundations cannot be achieved. Using technology to match charities to grant-makers will increase the pro-activity of grant making and the likelihood of more charities (rather than just the biggest), acquiring funding. Finding a solution to reduce the administrative burden for charities seeking funding (grant applications) and trusts shortlisting eligible projects has been widely accepted as much

needed. Despite their diversity, processes and cultures, funders capture a large percentage of the same information

and if there is a way to capture and share this information from a single source and enable collaboration to look at what and who to fund to solve root causes and theme-based issues, then potentially all funders and charitable organisations, large and small, could benefit.

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Sir George Martin Trust thinks charitable trusts play an ever increasingly important role.

“ We continue to support more charities which previously received national and/or local government

funding. Without support from private trusts, even small ones like ours, hundreds of excellent charities

may have to close their doors.” 18

The charitable trust sector is beginning to challenge itself and question the role trusts and foundations play in supporting

the voluntary sector. One of the UK’s largest grant funders, Esmée Fairbairn partnered with The Blagrave Trust to produce a report (Listening for Change, Two Sides of the Same Coin, The Relationship Between Funders and Social

Purpose Organisations) 19 which questioned whether trusts and foundations need to evolve to be more transparent, re-

establish trust and change their language and behaviour to meet the increasing needs of the social projects they support.

A recent report released by the ACF have also highlighted a new trend emerging referred to as, ‘place-based funding’.

They highlighted that a top number of foundations are now aiming to fulfil their mission by focusing on bringing resources together to benefit local communities in a collaborative way to find a more holistic and sustainable solution to

local issues, for example by focusing on 'place' rather than 'charity name'. Another way foundations are working in this area is by focusing on defined communities of interest, including those that may be geographically displaced from their origin. This shifting in the charitable landscape reveals foundations are becoming more flexible and dynamic to bring a

force for change. 20

The Listening for Change report is based on a survey carried out at the end of 2016 of 640 individuals working in frontline

social purpose organisations. The majority of respondents called for an end to the overly bureaucratic and expensive

grant application process by individual trusts and foundations and recommended they collaborate to create a standard

stage one application.

Responses to the survey include:

“ If you multiply all the small charities across the country chasing the same small pots of money; well, I hate

to think of all the hours, resources and ultimately cash that is wasted on grant applications.”

“ I think we have a serious problem in this country where organisations are being forced to use precious

time and resources writing proposal after proposal to countless trusts because they don’t have enough

information to choose those most likely to support them.” 19

Another respondent added:

“ Funders should work together (with other funders) to develop a standard stage one application form. The

wasted time filling in the same info over and over and over again is astonishing.” 19

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Esmée Fairbairn has already simplified its online first stage application process, and in response to the report has

stated on their website:

“ We know that applying to foundations can be frustrating, even "soul-destroying". We receive over 3,000

applications each year, and make about 300 grants. If we just consider applications who haven't been

funded by us or introduced to us before, the success rate of online "cold" applications to Esmée Fairbairn

Foundation drops to just 3%.”

“This isn't good enough. We have made our first stage application process as short and, we hope, as clear as possible.

But we are still taking up too much time of too many valuable organisations within our sectors. We need to cut down the

number of wasted applications.” 21

The difficulties for small and medium charities when fundraising

It is often the applicants with the resources, expertise and loudest voices who get the funding whilst those smaller and

more part-time run charities, with equally deserving causes, find it harder to attract funding. It is estimated that the top

300 grant giving foundations, out of 10,000 in the UK, represent 90% of the value of all UK foundation giving 14. Potentially, therefore, the smaller charities are missing out on significant funding opportunities by virtue of not having

the dedicated resources to fundraising. They need technology to help identify, engage and apply for funding through the

most time saving manner.

From a business donation and fundraising perspective, research by The Good Exchange of over 100 UK-based businesses, found that while 75% of managers with charitable funding and fundraising responsibility agreed that corporate fundraising is becoming more important to the local community, nearly 60% of their organisations supported between just one and five good causes in the last year and only 16% of the charities they supported were local rather than national or international (largely due to administrative overhead). 22

Linked to the FSI findings on managing workload as a greatest challenge, Fundraiser vacancies are the hardest positions

to fill in smaller charities predominantly because they can’t afford to pay the market rate salaries.

“ Nearly two thirds of charities identified major donor fundraising (64%), online fundraising (62%) and

corporate fundraising (61%) as areas requiring major or significant skills development.” 23

A recent grant applicant explained:

“ We don’t have a dedicated fundraising role, we are all delivering services. We have to apply to four or

five grant-makers to fund one person’s salary. That’s a lot of work for a small organisation like ours.” 24

The FSI Skills Report states:

‘Skills areas with the poorest performance ratings include engaging and working with business or companies (55%), strategic use

of IT (49%) and impact reporting (48%). 23

What this demonstrates is a need for technology to give small and medium sized charities the ability to undertake some of the typical

roles a Fundraiser would undertake without increasing their workload.

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Trust in the Sector

The public perception of ‘trust’ in the charitable sector has declined over the past few years. Research conducted by NFP

Synergy shows only 54% of respondents saying they trusted charities ‘a great deal’ or ‘quite a lot’, this represented a 6%

drop from previous years.25 The public are increasingly calling for charities to be more transparent about how they spend

their donations. Charity Commission research, carried out by Populus in 2018, found that public trust in charities had plateaued since 2016, and remained low at 5.5 out of 10 26. The public now trust charities less than they trust the average person in the street. According to a New Philanthropy Capital report, 36% of donors questioned believe that charities are not being transparent enough about how they spend their income 27; and 22% of donors told the National Council for

Voluntary Organisations that the biggest reason why their confidence in charities had fallen was because they didn’t trust them, they didn’t know where their money had gone and their perception was that charities wasted money. 28

Salesforce.org in its Connected Non-profit Report 2016 did a similar survey of donors and found that the three most

important characteristics that would persuade the public to donate and volunteer more to charity are: trustworthiness,

(76%), protection of their personal data (46%) and more information about how their money was spent (46%). It also said

90% of donors wanted to know how their donations are impacting the causes they support.29

Improving ‘Trust’ can be enhanced by bringing the public, grant making providers and charitable projects together in a

more collaborative environment and where parties do not necessarily need to know each other in advance, to apply for

funding, the provision of grants or receive donations. Grant giving trusts/foundations should be able to review the ‘full

spectrum’ of charitable needs and not just those who apply directly. Because funders have a full view of eligible projects

it significantly improves the opportunities of the small charities to receive funding who do not have access to professional

fundraisers and knowledge of who to apply to and when. Further, trust can be improved if there is greater transparency

on how the funding is spent.

There is growing support from within the public for their donations to support their local community projects where they

can tangibly see the results and progress of their fund raising. As local authority contributions to local community

projects become harder to secure, the general public is becoming more involved in ensuring their community projects get

the money they need to succeed. Improved transparency and greater collaboration also lead to greater accountability for

charities receiving funding and also for those third parties who have a role within the funding process. Greater

transparency on how funding is spent and wider accountability by both charity and grant provider will increase the public

perception and understanding of the sector and build trust.

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Do match funding grants really attract donors?

Funders are realising that by collaborating and offering innovative methods of grant allocation via crowdfunding platforms (for example through match funding donations where each £1 raised via fundraising activities or donations is doubled through the funders' match fund grant), they can leverage their grants, engage more donors and fundraisers to also contribute to good causes and benefit a much wider pool of charities and community organisations.

A survey of donors to The Big Give 30 found that 84% of respondents felt that they were more likely to give to a charity appeal because of the matching offered.

• Nearly half (45.5%) of these respondents (said that they) gave up to 50% more because of the matching

• 34% gave up to one quarter more. One fifth (13%) doubled their own gift in response to the matching

• Data analysis of The Big Give donor database showed that: The average matched gift made through The Big Givewebsite is £333 while the average unmatched gift is £132 (matched gifts are 2.5 times higher on average).

Bridget McGing Deputy Director of the Pears Foundation said match funding can provide a well needed boost to charities

who, in the current climate, are struggling to bring money in.

“ Match funding is like giving them a new superpower, a new weapon, a new challenge to get their teeth

into. It can reinvigorate their fundraising,” she said.

Dr Beth Breeze, Director of Centre for Philanthropy at the University of Kent agreed, adding that there is a real desire from donors to “want their charitable donations to go as far as possible and do as much good as possible”. “And of

course, once you start getting into five-, six-, seven-figure donations that’s even more the case,” she added. 30

Technology for good and why Charities need to embrace it

There is no doubt that the public are embracing new technology to donate to good causes. Research demonstrates that digital giving is on the increase as technology has given rise to a plethora of new fundraising platforms and mobile

applications making giving money to charity easier. NASDAQ-listed Blackbaud (owner of JustGiving), reported that on-line giving grew 12.1% in 2017 compared to 2016 and the percentage of total fundraising that came from on-line giving reached another record high in 2017. About 7.6% of overall fundraising revenue, excluding grants, was raised on-line and 21% of on-line transactions were made using a mobile device 31.

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However, question marks remain about whether charities are prepared for this brave new technological world? Do-it.org

estimates that the charity sector is at least five years behind the corporate sector in using digital tools and The Charity

Digital Skills report, recently launched by Zoe Amar and Skills Platform, found that 50% of the charities surveyed do not

have a digital strategy 32. The report goes on to warn that more than half of charities (57%) cite a lack of skills as the

biggest barrier to getting more from digital, whilst 52% see lack of funding as a threat. Even worse, half of the charities

who responded to the survey said digital is not being given as much attention as other organisational challenges. New

Philanthropy Capital warned in its recent Tech for Common Good report that:

“ Charities that aren’t starting to engage with an increasingly digital future run the risk of Sleepwalking

towards a precipice. The world in 2025 will not resemble the world today.” 33

The Chairman of the House of Lords Select Committee on Charities, Baronness Pitkeathley added:

“ We are living through a time of profound economic, social and technological change and the environment

in which charities are working is altering dramatically. We do not believe that this is a temporary

aberration: such disruptive changes are likely to become the norm.” 34

The recent NCVO Road Ahead report urges charities to embrace technology:

“ Digital is now a part of everything, and charities would do well to consider not only their creaking

hardware, but some of the opportunities and efficiencies on offer: making better use of data to target

services, campaigns and bids; rethinking working patterns and volunteering; using online communication,

collaboration and storage tools; using open software, which can reduce costs; and enabling staff to use

their own devices, social media and networks. Moreover, charities need to think about the implications for

their beneficiaries (what improvements could be made to their services, information, access, engagement

and networks)?” 35

Social media, particularly Facebook and Twitter, have become an enormously successful marketing and PR tool for the

voluntary sector to increase organisation profile and improve fundraising. JustGiving recently reported that a donor

sharing on Facebook about supporting a friend’s fundraising page is worth on average £5 per share, five times sharing a

general donation to charity. This is further improved if a fundraiser (someone taking part in a fundraising event for

charity) shares an update about their event, which is estimated to be worth about £12 per share. Where a fundraiser

shares a video about their event, the average value per share increases to £18.

The power of social media to engage, inspire and motivate people to give is incredibly impactful. The Ice Bucket Challenge

of 2014 raised a mind boggling $100 million in just 30 days for Amyotrophic Lateral Sclerosis (ALS) when it went viral

around the world. A similarly inspiring story is Stephen Sutton who sadly died while he was fundraising for the Teenage

Cancer Trust from his hospital bed. His fundraising page has raised over £5 million and is still receiving donations nearly five years after his death.

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From adversity comes innovation and collaboration

These are undoubtedly challenging times for the sector but out of this bleak backdrop have been some very positive

collaborations and innovations between charities, grant giving charitable trusts and technological collaborations to

improve transparency and level the playing field for charitable fundraising.

Entrepreneurial technology companies such as Raising IT have sprung up during and after the recession offering website

and fundraising solutions for charities.

Will and Fran Perrin have driven forward standardised grant data which can be shared and interpreted by funders and

applicants through their 360 Giving platform and its GrantNav software.

The Good Exchange, a Not-for-Profit organisation wholly owned by a registered charity is a transformational cloud

platform designed specifically to address the issues raised in this report. The Good Exchange Platform empowers

everyone who is passionate about a local fundraising project to initiate, drive and support that project and for the very

first time, attract funding from local, regional and national organisations that they may not have had access to in the past.

The Good Exchange is the only charity platform that unites funders, fundraising organisations and the public. Think of a “reverse-crowdfund” where funders initiate grants and where donors and fundraisers collaborate to drive and build a community around a social cause or local need, closing the funding gap with a mixture of grants, donations and fundraising activities.

The platform has been created using state-of-the-art technology to automatically match community projects with

multiple eligible funding schemes through a single online application - like a dating website for the voluntary sector. This

streamlines and simplifies the process and integration with social media helps local charities and community

organisations attract donors and fundraisers to support projects. Since its inception in September 2016, The Good

Exchange has processed around £9.3m of charitable funding, of which over £3.0m has come from public donations.

When this report was completed, there were over 1,000 registered organisations on The Good Exchange. In addition, the

number of fundraisers actively undertaking challenges to raise money for their local project of choice has grown

exponentially.

Currently, in order to apply for funding charities to be aware of grant-makers and have a degree of knowledge about their

chances of being successful before making an application for a grant. The Good Exchange changes this model as it

automatically matches charitable projects with eligible funding schemes therefore charities have a much better chance

receiving grant funding even from funders they don’t necessarily know.

The Good Exchange allows applicants to create a single application, which is automatically matched with multiple funders

depending on their own bespoke giving criteria. UK charitable trusts, local authorities or corporate funders are able to set

up, publish and manage funding schemes and grant rounds. Every eligible funder can see and subsequently shortlist every

application that meets their funding criteria, to create a transparent, multi-local exchange platform to match money with

need.

In addition, grant-givers and donors may offer match-funding where their money is matched on a £1 for £1 basis, doubling the amounts raised and incentivising people to fundraise.

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Success Stories Some of the Charities and community organisations that are benefiting from fundraising through The Good Exchange

Didcot TRAIN

Didcot Train’s mission is to seek out, engage and empower children and young people (CYP) aged 11 to 18 young people with a deprived background or going through a rough time who experience a range of disadvantages which impact upon both their short and longer-term life chances. They deliver activities and services which include; detached youth work, group and one to one mentoring, social activities, youth involvement and leadership programmes. including 'Explore More', a 7 day residential trip to France.

Didcot TRAIN is fundraising for 'Explore More' through The Good Exchange for 2 residentials for 3 years with 8 young people going on each residential. For each residential they need around £5,000 for passports and administration, so they need to raise £33,000. Within 6 weeks they had gained £11,000 of donations including an #iwill fund grant from the Oxfordshire Community Foundation which was matched by The Turners Court Youth Trust and a grant from Pye Charitable Settlement.

Find out more about Didcot TRAIN's fundraising project: https://app.thegoodexchange.com/project/12163/didcot-train---inspiring-young-people/querubi-camp-residential

Watch the video: https://thegoodexchange.com/resources/video-didcot-train

Alice Dore, Lead Youth Worker

"We really appreciate the work that The Good Exchange is doing, what we like about it is that it’s a true collaboration …. It’s not us shifting our objectives and what we need to do to match a grant makers’ decision-making panel to make sure we’re successful.

Thanks to The Good Exchange, we’ve been able to get 2 new funders….. that we didn’t have previously, which means that we’re creating new funding streams for ourselves.

I would recommend The Good Exchange to any charity or organisation, they work really, really hard to make sure that your project gets the best match in terms of funding…. You don’t have to bend your objectives or goals to match grant bidders'

objectives and goals. You are only doing one grant submission, you’re not having to do 7 or 8 and its seen by lots of other people that might not have ever heard of your organisation but all of a sudden want to donate."

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The Rosemary Appeal

The appeal has been fundraising through The Good Exchange to build an advanced cancer care centre at West Berkshire Community Hospital including day care, diagnosis, intravenous chemotherapy, specialist consultations and counselling. The building will also house a much needed 10 station renal dialysis unit.

The appeal has raised over £5m to date (with a phenomenal £4.4m raised in just 12 months of which £1.7m was match funding supported by 969 donations and the charity is now fundraising for a CT Scanner.

Find out more about The Rosemary Appeal: https://app.thegoodexchange.com/project/11387/

Watch the video: https://thegoodexchange.com/resources/video-success-story-the-rosemary-appeal/

Robert Tatum, Secretary, Newbury & Thatcham Hospital Building Trust

" There are hundreds of thousands of charities in this country all in competition for money and we are relatively small, especially compared to the national ones.... and we don't have a hope of being in competition with them. Over 90% of the money we have raised has gone through The Good Exchange. It was brilliant at organising the whole procedure of getting

the money through. We haven't had to have an army of organisers doing that for us that would have cost us a lot of money. In addition, if you donate money and you know that your money is going to be matched (i.e. doubled) then you feel very

good about it".

David J Ball, Chairman, Newbury & District Cancer care Trust

"We have a professional fundraiser but the task of approaching and applying to all of the hundreds of trusts to whom we could apply for funds is almost a full-time job but working through The Good Exchange has made the administration side of

fundraising so much easier. In a good year of fundraising, we might raise up to £200,000 and without the support of The Good Exchange it would have taken us years not months. It's made a huge difference to appeal and reduced the amount of

work that our fundraisers have had to do."

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Community Furniture Project

The Community Furniture Project, which is part of the Newbury Community Resource Centre, is a furniture re-use organisation that recycles furniture and trains and provides employment for people with learning disabilities. It has had 18 projects on The Good Exchange and has successfully raised over £130,000. Through this money, they have been able to expand the charitable work they do supplying over 6,000 tons of furniture per year, which in turn has created 48 jobs for people who may have struggled in other working environments. They have raised funds for a variety of different projects, ranging from a collection and delivery vehicle to refurbishment of a new unit for their Nature Knowledge Project.

Read more about the project: https://app.thegoodexchange.com/applicants/1074/the-newbury-community-resource-centre-limited

Watch the video: https://thegoodexchange.com/resources/community-furniture-project/

Kelvin Hughes CEO, The Community Furniture Project

“The Good Exchange has brought a range of benefits to our charity above and beyond the securing of funding for the various projects we deliver in the local community. The platform not only enables us to access a range of donors with one

simple online application, but the process of completing the form also assists with project design and management . Whilst the reporting system allows us to feedback to the various donors through one user friendly format and in addition

the website provides us with the opportunity to update donors throughout the fundraising and implementation phase. When all these positives are coupled with match-funding from Greenham Trust for many of the donations received

through the portal, The Good Exchange is undoubtedly the most cost effective and successful route by which our charity now secures funding for our work.”

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Voyage

London- based Voyage (Voice of Youth and Genuine Empowerment), set up in response to heightened concerns over increased youth violence and murders and issues concerning racial disproportionality in London boroughs, is raising funds for a leadership BTEC for BME youngsters using The Good Exchange platform. The fundraising project, which was won as part of a prize draw at the NCVO Annual Conference in April 2018, has since raised nearly £40,000 for their Young Leaders for Safer Cites (YLFSC) project. They have also been successful in attaining a match funding grant of £15,000 from the Englefield Charitable Trust towards its Young Leaders for Safer Cities (YLFSC) BTEC accredited course which every £1 that is donated will be doubled. The charity hopes that this grant will incentivise other charitable trusts and businesses to also get behind this much needed education and empowerment programme.

Read more about the project: https://app.thegoodexchange.com/project/12223/voyage/young-leaders-for-safer-cities-ylfscvoyage

Paul Anderson MBE, Chief Executive at Voyage Youth

“We’re thrilled to have been awarded this match-funding grant by the Englefield Charitable Trust, which we hope will encourage further match funding from businesses and charitable foundations across the Borough that want to

collaboratively help reduce youth crime in London. The YLFSC programme is incredibly important to the city, as it helps equip disadvantaged BME youngsters to achieve their leadership potential and create a culture of youth leadership.

We believe this will build a strong and powerful voice of young people supported and trained with the ability to challenge whilst creating stronger, resilient and safer communities. We look forward to continuing our work with the Englefield Charitable Trust, The Good Exchange and the wider funding and fundraising community to reach our funding goal.”

West Berkshire Homeless

West Berkshire Homeless is onto their second fundraising project with The Good Exchange and has so far raised over £38,000. With this money they have been able to run two half way houses within the Newbury area, as well as offering other core services including mentoring, financial assistance and support with benefit claims.

As a result of the successful first eighteen months of operations, West Berkshire Homeless has already managed to get 84% of the local homeless people into accommodation and over 50% of these into paid employment. As well as rent support, the charity helps them to prepare for, and gain confidence for, job interviews, helps fund training programmes and achieving formal accreditations, access food, sort out benefit issues and any necessary mobility equipment as well as access to health and mental health issues and legal services.

Read more about the project: https://app.thegoodexchange.com/applicants/1793/west-berkshire-homeless-newbury-area

Watch the video: https://thegoodexchange.com/resources/video-west-berkshire-homeless

Erica Gassor, General Secretary, West Berkshire Homeless

“No-one in 2019 should be sleeping rough so we ask people to put their donations through The Good Exchange where we get grants from organisations such as The Englefield Trust and match funding from Greenham Trust. This means that we

can increase the amount of money that people are giving us all the time by match funding it through the platform.

The Good Exchange is great because it gives us much better outreach, we don't have masses of money to spend on promotion and advertising. Our website and Facebook Page don't reach the general public in the way that The Good

Exchange does. We can put a project on there to get a wider and much better spread for the type of fundraising we need and we have an excellent basis for the fundraising which is well promoted".

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Ref 1: https://data.ncvo.org.uk/a/almanac18/income-sources-2015-16/

Ref 2: Local Government Funding, Moving the conversation on, June 2018: https://www.local.gov.uk/moving-the-conversation-on/funding

Ref 3: https://www.theguardian.com/voluntary-sector-network/2017/dec/07/charities-lose-at-least-258m-after-brexit-no-government-strategy

Ref 4: https://www.local.gov.uk/about/news/local-services-face-further-ps13-billion-government-funding-cut-201920

Ref 5: https://www.thirdsector.co.uk/changing-story-local-infrastructure/infrastructure/article/1356406

Ref 6: Social Landscape 2017 – The State of Charities and Social Enterprises Going into 2017, Charities Aid Foundation, 2017: https://www.cafonline.org/docs/default-source/about-us-publications/social-landscape-2017.pdf

Ref 7: Reaching Further, Our Strategy 2018-2022, Lloyds Bank Foundation for England & Wales, 2018:

https://www.lloydsbankfoundation.org.uk/Reaching%20Further%20-%20Digital%20Version.pdf

Ref 8: https://www.thefsi.org/sc-index/workforce-7/

Ref 9: https://www.consultancy.uk/news/2097/uk-charity-sector-seeks-new-funding-to-fill-gov-gap

Ref 10: The Charity Commission for England and Wales, Recent charity register statistics: Charity Commission, October 2018: https://www.gov.uk/government/publications/charity-register-statistics/recent-charity-register-statistics-charity-commission

Ref 11: https://www.civilsociety.co.uk/voices/there-are-more-than-twice-as-many-charities-in-the-uk-as-you-ve-been-told.html

Ref 12: Giving Trends, Top 300 Foundation Grant-Makers, 2018: https://www.acf.org.uk/policy-practice/research-publications/foundation-giving-trends-2018

Ref 13: https://www.dsc.org.uk/wp-content/uploads/2015/09/IneligibleApplicationsfinal.pdf

Ref 14: https://www.thirdsector.co.uk/applications-clearer-grant-seekers-urged/fundraising/article/1434454

Ref 15: DSC assumed a 24 hour working day, 7 days a week, 52 weeks a year, we have assumed an 8 hour day, 5 days a week for 47 weeks a year

References

Ref 1: https://data.ncvo.org.uk/a/almanac18/income-data-2015-16/

Ref 2: https://data.ncvo.org.uk/a/almanac18/methodology-2015-16/

Ref 3: https://data.ncvo.org.uk/a/almanac18/income-from-government-2015-16/#By_source_central_or_local_government

Ref 4: Local Government Funding, Moving the conversation on, June 2018: https://www.local.gov.uk/moving-the-conversation- on/funding

Ref 5: https://www.dsc.org.uk/content/uk-charities-brexit-funding-cliff-edge-250m/

Ref 6: https://www.local.gov.uk/about/news/local-services-face-further-ps13-billion-government-funding-cut-201920

Ref 7: https://www.thirdsector.co.uk/changing-story-local-infrastructure/infrastructure/article/1356406

Ref 8: Social Landscape 2017 – The State of Charities and Social Enterprises Going into 2017, Charities Aid Foundation, 2017: https://www.cafonline.org/docs/default-source/about-us-publications/social-landscape-2017.pdf

Ref 9: Reaching Further, Our Strategy 2018-2022, Lloyds Bank Foundation for England & Wales, 2018: https://www.lloydsbankfoundation.org.uk/Reaching%20Further%20-%20Digital%20Version.pdf

Ref 10: https://www.thefsi.org/sc-index/workforce-7/

Ref 11: https://www.consultancy.uk/news/2097/uk-charity-sector-seeks-new-funding-to-fill-gov-gap

Ref 12: The Charity Commission for England and Wales, Recent charity register statistics: Charity Commission, October 2018: https://www.gov.uk/government/publications/charity-register-statistics/recent-charity-register-statistics-charity-

commission

Ref 13: https://www.civilsociety.co.uk/voices/there-are-more-than-twice-as-many-charities-in-the-uk-as-you-ve-been- told.html

Ref 14: Giving Trends, Top 300 Foundation Grant-Makers, 2018: https://www.acf.org.uk/policy-practice/research- publications/foundation-giving-trends-2018

Ref 15: https://www.dsc.org.uk/wp-content/uploads/2015/09/IneligibleApplicationsfinal.pdf

Ref 16: https://www.thirdsector.co.uk/applications-clearer-grant-seekers-urged/fundraising/article/1434454

Ref 17: DSC assumed a 24 hour working day, 7 days a week, 52 weeks a year, we have assumed an 8 hour day, 5 days a week for 47 weeks a year

Ref 18: https://www.theguardian.com/voluntary-sector-network/2011/mar/30/foundations-shrinking-pot-grants

Ref 19: Listening for Change, Two Sides of the Same Coin, The Relationship Between Funders and Social Purpose Organisations, Esmée Fairbairn and The Blagrave Trust, April 2017: https://esmeefairbairn.org.uk/userfiles/Documents/Publications/Listening-for-Change-Full-Report-and-annexes.pdf

Ref 20: https://www.acf.org.uk/downloads/publications/ACF147_Foundation_Giving_Trends_2018_For_web_spreads.pdf

Ref 21: http://esmeefairbairn.org.uk/news-and-learning/what-we-are-learning

Ref 22: Research - The key drivers and challenges involved in charitable giving within UK organisations, The Good Exchange,2018 https://thegoodexchange.com/resources/csr-charity-survey/

Ref 23: UK Small Charity Sectors Skills Survey, Foundation for social improvement ,2015: http://www.thefsi.org/wp-content/uploads/2015/06/UK-Small-Charity-Sector-Skills-Survey-2014%EF%80%A215.pdf

Ref 24: https://garfieldweston.org/wp-content/uploads/2017/01/GWF-Insight-into-Future-of-Charity-Funding-in-Wales.pdf

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Ref 25: https://nfpsynergy.net/free-report/facts-figures-grant-making-trusts

Ref 26: https://www.gov.uk/government/news/regulator-publishes-new-research-into-factors-the-public-associate- with-trustworthy-charities

Ref 27: https://www.thinknpc.org/wp-content/uploads/2018/07/Mind-the-gap-FINAL.pdf

Ref 28: https://blogs.ncvo.org.uk/2018/07/27/trust-in-charities-hasnt-improved-what-can-we-do/

Ref 29: https://www.salesforce.org/nonprofits/connected-nonprofit-report-2016/

Ref 30: A Great Match- How Match-funding Incentivises Charitable Giving in the UK and Unites Funders and Donors in Tackling Social Issues, Dr C Walker, The Big Give, Charities Trust and RBS, 2016: https://www.thebiggive.org.uk/

match-funding/

Ref 31: https://www.blackbaud.com/newsroom/article/2017/02/22/online-giving-to-nonprofit-organizations-reaches-a- record-high-in-2016

Ref 32: https://www.skillsplatform.org/content/charity-digital-skills-report

Ref 33: Tech for Common Good The Case for a collective approach to digital transformation in the social sector, New Philanthropy Capital, 2016: https://www.thinknpc.org/resource-hub/tech-for-common-good/

Ref 34: House of Lords: Select Committee on Charities – Stronger Charities for a Stronger Society, House of Lords, 2017: https://publications.parliament.uk/pa/ld201617/ldselect/ldchar/133/133.pdf

Ref 35: The Road Ahead – A review of the Voluntary Sector’s Operating Environment, National Council for Voluntary Organisations (NCVO) M. Birtwistle, V. Jochum, C. Ravenscroft, C. Stables, 2016: http://www.ncvo.org.uk/images/documents/policy_and_research/NCVO-the-road-ahead-report-2016-summary.pdf

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About The Good Exchange

If you would like your project and (or grants) to have the best chance of being funded, matched and/or to support the most relevant good causes, and would rather work with a not-for-profit, charity-owned, on-line platform with people-based support and free training, sign up to The Good Exchange:

Applicant Organisation:To apply for Funding - https://thegoodexchange.com/what-is-the-good-exchange/for-applicant-organisations/

Funder/Grant Giver:To become a Funder - https://thegoodexchange.com/what-is-the-good-exchange/for-funders/

Donor:To make a Donation - https://thegoodexchange.com/what-is-the-good-exchange/for-donors/

Fundraiser: To become a Fundraiser - https://thegoodexchange.com/what-is-the-good-exchange/for-fundraisers/

Contact Us:

info@thegoodexchange.com

01635 500800

@thegoodexchange

t @thegoodexchange

The Good Exchange

Liberty House

Greenham Business Park

Thatcham

RG19 6HS