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How Technology Can Help in Fighting Counterfeiting and Piracy. David Finn Associate General Counsel World-wide Anti-Piracy and Anti-Counterfeiting Microsoft Corporation. Counterfeiting and piracy: A high-tech economic and societal problem. - PowerPoint PPT Presentation
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How Technology Can Help in FightingCounterfeiting and
Piracy
David FinnAssociate General Counsel
World-wide Anti-Piracy and Anti-Counterfeiting
Microsoft Corporation
59%of counterfeit product key generators and crack tools downloaded from peer-to-peer networks contain malicious or unwanted software
Counterfeiting and piracy: A high-tech economic and societal problem Threat to economy, jobs, taxes, innovation,
creativity Threat to IT security and systems integrity
25%of websites offering access to pirated software, counterfeit product keys and crack tools attempt to install malicious or unwanted software
IDC, The Risks of Obtaining and Using Pirated Software, Oct. 2006
Physical piracy: Faster evidence preparation
CD/CD-ROM/DVD production: vast and diverse
Physical piracy: Faster evidence preparation
Traditional disc matching: manual and slow
Traditional matching of unknown discs must be done by microscope, compared by a trained eye, disc by disc.
Physical piracy: Faster evidence preparation
Opportunity to automate comparison with known exemplars: ‘FRED’
Internet piracy: Faster identification, removal, deterrence Internet piracy is a very high-volume
business
Internet piracy: Faster identification, removal, deterrence Better use of technological tools Pro-active government enforcement Improved public-private cooperation