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How Smart PM's are Using Social Media for Stakeholder Engagement and
Management in Large Projects Presentation to PMI SOC GT IS Branch
Presented By: Dr. James Norrie
Social media is a fundamental shift in
the way we communicate with our
friends, co-workers, classmates and the
brands we love and love to hate. And so
it also impacts project management.
Copyright 2010 John Wiley & Sons Canada Ltd.
…So organizations must change the way they speak 800 Million users
200 Million Tweets per day
200 Billion views per day
100 Million users
Which Social Networks? Facebook 20 million
Windows Live 6.65 million Twitter 3.268 million LinkedIn 2.5 million
82.7% of ALL internet Users 9.6 million visitors on a daily basis = 34.8% of the entire population!
CANADIANS & SOCIAL NETWORKS
has surpassed , , & as the main
communication vehicle for 12-17 year olds
of young teens publish
web pages, write blogs, and upload videos to sites like
YouTube
“ Women View Video on Social Networks, but Men Watch
”
are projected to increase from of revenue in 2007 to in 2012, or an over
five years
PEOPLE ARE SOCIAL MEDIA ADDICTS
A DAY ON FACEBOOK FOR THE AVG USER
TIME INVESTED IN SOCIAL MEDIA EACH WEEK BY MARKETERS
SOCIAL MEDIA HUMOUR...
CHIT-CHAT SHARING #1
9
Rules of Engagement: •find 2 – 3 “seat mates” and form a group around you •do not let any one person dominate and share time well •share your thoughts and ideas openly and contribute your all! •there are no “right answers”!!
Topic: Thinking of your spouse, kids or friends can you identify a situation where social media has changed social norms and where people behave differently as a result. What makes your example different? If this behaviour was repeated with new hires inside your organization, how might it impact the practice of project management internally?
10 mins
A MORE STRATEGIC VIEW OF PM OUTCOMES
10
On- Strategy
On-Time
On- Budget
On- Quality
c. J. Norrie, 2011
The Traditional View
AND PM USAGE IS INCREASING…WHY?
Degree of "Projectization" Reported Today
16
59
226
101
73
22
0
50
100
150
200
250
Not/NoneLowAverageHighFully/HighestNA/DK
11
Source: J. Norrie, Project Fog, 2008
CHALLENGES IN PM
• Managing multiple stakeholders, often globally
• Reacting to the political landscape
• Understanding process vs. business levers
• Dealing with public scrutiny/accountability
• Competing/Changing priorities & strategies
• Resource competitions/constraints
12
CHIT-CHAT SHARING #2
13
Rules of Engagement: •find 2 – 3 “seat mates” and form a group around you •do not let any one person dominate and share time well •share your thoughts and ideas openly and contribute your all! •there are no “right answers”!!
Topic: Given what we have just discussed about the challenges of project management, what do you think some of the top 5 reasons cited by executives about why planned projects so often fail?
5 – 8 mins
MOST CITED REASONS FOR PROJECT FAILURE
Top 5 Reasons Projects Fail
Exceeds Timeline
Exceeds Budget
Poor performance/not to plan
Higher than expected maintenance cost
Failed to deliver ROI/Business value
14
What do YOU think?
PROJECT MANAGEMENT COMMUNICATIONS– PAST, PRESENT,
FUTURE
15
Past: Physical Mail, Phone Extensions
Present: Email, Web Conferencing
Future: Web-based collaboration, PM 2.0
MANY-TO-MANY IS REPLACING ONE-TO-ONE AND ONE-T0-MANY METHODS…
16 “networks of networks...”
THE SUBTLETIES OF COMMUNICATION
17
CRITICAL FACTORS FOR SOCIAL SUCCESS IN PM
18
On- Strategy
On-Time
On- Budget
On- Quality
Communication
Engagement
+ +
CHIT-CHAT SHARING #3
19
Rules of Engagement: •find 2 – 3 “seat mates” and form a group around you •do not let any one person dominate and share time well •share your thoughts and ideas openly and contribute your all! •there are no “right answers”!!
Topic: When you think about practicing project management, how much of your time, measured in percentage terms, do you think you spend on communication/engagement activities versus task-related content? Why does this balance occur? Should it change and if so, why?
12 - 15 mins
BREAK TIME!!
20
21
• Blogs – Corporate, Individual, Public (Ulitzer)
• Wikis – Product/Solution Enabling
• Social Networks – LinkedIn, Facebook, Google+, Twitter
• Forums/Groups – Google Groups, open knowledge sharing
• Online Video – YouTube, blip.tv, Vimeo,
• File Sharing / Podcasting/ Image Sharing – Scribd, Slideshare, Instagram, Flikr
• PSN’s – Private knowledge sharing and internal networking – Igloo, Speechbooble, SocialText, etc.
• Bookmarking & Discovery Engines – Digg, Delicious, Reddit, Stumbleupon
SOCIAL MEDIA TOOLS AT-A-GLANCE
Which Tools Are Right For You?
Restrictions Opaque
Censorship Risk
License Subjugation
Structure Top-Down
Freedom Transparent Expression Reward Commons Obligation Organized Chaos Bottom-Up
FROM { } TO
CHIT-CHAT SHARING #4
25
Rules of Engagement: •find 2 – 3 “seat mates” and form a group around you •do not let any one person dominate and share time well •share your thoughts and ideas openly and contribute your all! •there are no “right answers”!!
Topic: Think of your last 3 years or so of project management practice. What has changed about: - engagement or expectations of newer/younger team members? - organizational environment or politics? - speed and/or absence/presence of constant change? - employee satisfaction?
10 - 12 mins
WHY WE MUST RESOLVE FEAR OF TRANSPARENCY IN ORGANIZATIONS…
26
ORGANIZATION 2.0 IMPACTS – OUR OBSERVATIONS TO DATE
• The “halo effect” and disintermediating effects of social technologies in employee communications coarsens the social discourse.
• Attention-seeking behaviours often replace personal commitment to relationships.
• Conflict often displaces conversation in online instances (i.e. 15yr old & Tony Clement!)
• Response times are lessened and expectations or timeliness are increasing leading to more emotionally-laden conversation in the workplace.
• Can cause issues with social PM pilots...be aware!
27
Internal Build Sustain
Where to Start?
• Begin with your organization’s vision & mission in mind. • Plan, Plan, Plan! • Target your actions to your target demographics online behaviour. • Pilot small wins…start small, grow slowly…practice internally… • Develop a social media use policy and share knowledge broadly.
ALIGNMENT
EMBRACING PROJECT MANAGEMENT 2.0
30
PM 2.0 Platform Analysis
PM 2.0 Strategy
Cross-Functional
Implementation Training
Project Pilot
Success!!
SM Tools
COMPARATIVE EFFORT AND EFFECT
0
5
10
15
20
25
Broadcast Narrowcast Podcast Mycast
ComEngage
31
PROJECT MANAGEMENT 2.0
• Support on-demand team collaboration and virtual meetings
• Create and share relevant information more quickly
• Use profiling to inventory project skills and experience
• Survey team members for emerging consensus views
• One-to-many and many-to-many task delegation
• Real-time project updates visible to all project stakeholders
• Instantly apply real-time lessons learned to reduce risk
• Permit faster responses to fast-rising/changing issues
32
This suggests using various social web technologies to:
BENEFITS OF WEB 2.0 APPLICATIONS
33
Reduced Cost: Many are $120 or less per user, annually!
Reduce IT dependence: Software as a Service
(SaaS) delivery models.
Transparent, unified, immediate stakeholder
communications.
Physical security: Web-based, centralized
access.
THIS DISPLACES AND REPLACES...
• Unlike some other kinds of tools, PM 2.0 can reduce information overheads and improve data flows and speed of decision-making
• These are tools which displace and replace current work flows as opposed to layering on net new activities to already busy projects
• Properly implemented, these tools improve the ease of implementation of various parts of traditional PM methodologies...
34
BREAK TIME!!
35
CHIT-CHAT SHARING #5
36
Rules of Engagement: •find 2 – 3 “seat mates” and form a group around you •do not let any one person dominate and share time well •share your thoughts and ideas openly and contribute your all! •there are no “right answers”!!
Topic: Given everything you have learned in our workshop so far, and thinking about your own organization, please offer at least one possible application for social media tools to support or enable project management internally.
6 – 9 mins
Connect geographically displaced persons
Dynamic Feedback
Instant Polling and Surveying
Capture bright ideas
Minimize Risks, Leverage Opportunities
Awareness and exposure
Low-cost, high-reach medium
Find your Advocates and motivate them
Leverage User Generated Content
HAVE YOU USED THESE TOOLS?
38
Project Alerts, Overview
Project Team Profiles Mobile App
Scheduling
Resource Management
39
WHAT’S IN IT FOR ME?
Project Sponsors: •Enhanced access to real-time updates •Ability to track project work flows •Enhanced communications platform •Improves speed of project decision-making •Allows instant polling of consensus view
Project Managers: •Reduces requests for ad-hoc updates •Allows greater engagement with sponsors •Allows improved monitoring of workflows •Encourages more rapid clearing of issues •Enables easy sharing and co-ordination
Project Resources: •Easier to understand the “big picture” •Stay connected to project deliverables/status •Interact easily with other team members •Higher accountability/visibility on task results •Enables easy input on decisions/options
Project Customers: •Understand more about the project outcomes •Track progress on-demand •Understand connection to my tasks/role •Reduces the common feeling of “we/them” •Identifies opportunities for some participation
40
