Pat Rothfus challengesblog readers: I'll matcheverything you donate

up to $5,000 by Dec. 11.

Pat Rothfuss sees video,likes message, shows it tohis college class, then to

his mother who is alreadya Heifer supporter.

Sara McLachlanmakes music

video thathighlights, among

others, Heifer.

Cindy McLachlan,Sara's aunt,

introduces niece toHeifer.

In Thanksgivingconversation, Tom'sbrother says, "ReadNeil Gaiman." Tom

reads his novels

Tom tells friendChris, who thenalso reads some

Gaiman.

Chris noticesmention ofHeifer on

Gaiman's blog,tells Tom.

Neil Gaiman receives giftfrom Anne Bobby thesame time he reads

Something Awful Blog.Mentions Heifer on his

blog.Dr. DavidThorpe's

Something AwfulBlog highlights

Heifer.

Actress AnneBobby donates an

animal in NeilGaiman's honor.

Tom calls PatRothfuss to say

Wow! We'rewatching your fundraiser, and thanks.

Amount goes over$10,000. Rothfus

ups match.

In second call, Tomtells Rothfuss thatGaiman supports

Heifer on his blog.

Funds continue toarrive: $30,000 from

fantasy/sci-filiterature network

Fantasy literature networkblogs get behind Rothfus

fundraiser, donatingsigned books, etc.

Rothfuss emailsGaiman asking himto mention the fund

raiser.

Gaiman postsRothfus email, fans

join the effort

In final two days,$14,000 more comesin, totalling $58,000.Rothfus matches for a

total of $116,000.

Sanderson, writing the 12thand final Wheel of Time book

watches Rothfus's effort,decides to offer two ways forfans to get name as characterin book: auction and lottery.

Raises $60,000.

Zoe, daughter of mystery writerLaurie King, sees Gaiman blog.Her mom honors new book and150th anniversary of Sir ArthurConon Doyle with fund raiser

for Heifer. Raises $15,000.

Creed donatessigned guitar forRothfuss raffle.

2010 Second Fundraiseroffers signed books fromFantasy authors, chance

to name character insecond book and "favor"

from Rothfus. Raises$130,000.

Pat Rothfuss

Laurie King

Neil Gaiman

Sara McLachlan

Anne Bobby

Wheel of Time

From Thorpe's Blog

SecondFundraiserheld 2010.

How Pat Rothfuss & FriendsRaised $300,000 for Heifer International

(the first two years, on the way to more than $1 million)

By Tom Petersonwww.thunderheadworks.com

Sherlock Holmes

Wheel of Time series, with over 44million books.

Author Robert Jordon had died afterwriting 11th book. Author BrandonSanderson was chosen to pen final book.

Tom Peterson