C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c . 1

How Package Design Enhances the Consumer ExperienceD a n i e l A b ra m o w i c z , C TO, C r o w n H o l d i n g s

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

FOOD

BEVERAGE AEROSOLS

PROMOTIONALPACKAGING

CLOSURES

Crown Holdings, Inc.

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BY PRODUCTBY GEOGRAPHY

$8.7 bnNET SALES

24,342EMPLOYEES

36COUNTRIES

143PLANTS

Crown Holdings Global Numbers [2017 ANNUAL REPORT]

38%

WesternEurope

27%

35%

DevelopingMarketsUnited States

& Canada

58%BeverageCans

33%

9%Aerosols &

Promotional*

Food Cans& Closures

* Inc. Machinery and Equipment

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* Industrial Packaging only

$1.2bnNET SALES

4,491EMPLOYEES

7COUNTRIES

29PLANTS

CROWN Asia-Pacific

BEVERAGE FOOD PROMOTIONAL*

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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Unilever AxePremium Image

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Fit BunsHumor

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Veuve Clicquol BrutCollectables

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Nessie LadleFun and Functional

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Jammy Dodger Biscuits – Crown Enjoyment

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Lov Organic Tea – Crown Experiential

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Rexam FusionTM DWI Bottle

www.rexamcatalogue.com

Leveraging Bottle Image

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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TouchPhysical Interaction with the Package

Micro Embossing Detail Embossing Body Embossing

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PureSilk Shave Cream – Crown Touch - Debossing

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SightDecorative Finishes

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SightPrinted Ends

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Heat Map / Gaze PlotPrinted Ends

Red zones showwhere users focused

their attention

Lines show path of vision

Larger dots denote longer times looking at the item

Printed Ends Influence Purchase Decisions

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SightReveal Thermochromic Ink Technology

Distribution Ready to Drink After Drinking

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SoundAuditory Interaction with the Package

› Collaboration with Oxford University:

› Prof. Charles Spence

› Cross Modal Research Laboratory

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Sound

Opening sound of metal packaging preferred to glass and plastic containers More trusted, fresher, etc.

The opening sound is an important element of the drinking experience

Container Types

Aluminium Can

Glass Bottle

PET Plastic bottle

Beverage Container Type

https://www.psy.ox.ac.uk/research/crossmodal-research-laboratory

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SmellScentSational Technologies

Distribution Ready to Drink After Drinking

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Taste – Crown 360End™Improved Flavor Experience

Combining beverage and

food end technology

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Taste – Crown InnoValve™ CanImproved Flavor for La Colombe Draft Latte

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Taste – Crown InnoValve™ CanImproved Flavor for La Colombe Draft Latte

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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TeisseireEasy to Pour

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MolsonCoors – Crown FreeFlow™ EndFaster, Smoother Pour

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Crown FreeFlow™ EndCoors Launch Commercial

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Ball Magic Straw™Easier to Drink

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Nestlé Catering Pack – CrownEasy to Hold and Dispense

Benefits:

› User-Friendly Design› Easier to grasp and hold

› Easier to pour

› Improved Visual Design› Premium image

› Sleek, modern appearance

› Less cluttered design

› Improved shelf presence

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LiquiGlide™ CoatingGood to the Last Drop…

Peanut Butter Tooth Paste Paint

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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Easy OpeningThen and Today

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EasyLift™ Food End – Crown

* 118 consumers tested by independent research company

Improved Leverage

Ten times better access

7 out of 10

consumers

prefer*

EasyLift™

Easylift™ Standard Eole®

10x x

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Source: Hak

Unmet Need

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Crown Orbit™ -Simply Easier Opening

*to a standard twist off

All metal closure – Twice as easy to open*

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Crown PeelFit™ Easy to Open Direct Seal Technology

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Crown Peelfitplus™ Logistics and Fi l l ing

Ability to add a compartment Collapsed bead can be placed

lower down on the wall, creating a separate chamber

Suitable for: Scoops

Promotional material

Dosing devices

Second product

C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .

Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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Resealable Beverage Can

www.polyone.com www.ball-europe.com

Ball

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Xolution XO™

www.xolution.com

Resealable Beverage Can

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Monster Energy – DSGReclosable Beverage Can

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Absolute Vodka– ArdaghMass Customization

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Closures on Plastic Jars – Crown, Silgan Lightweight and Unbreakable

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Reducing Caloric ContentHealthy unsweetened beverages

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Ardagh RinGo®

No additional ring seamed onto top of can

20% less metal

Sustainabil ity: Paint can without ring

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Brief Crown Overview

Innovative Package Design

Design that Delights

Sensory Stimulation

Ease of Use

Ease of Openability

Consumer-Valued Features

Smart Packaging

Q&A

Agenda

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Smart Packaging

Display Product Information

Assure Product Authenticity

Improve Product Safety

Improve Convenience

Extend Shelf-life

Monitor Freshness

Make the Packaging More Experiential

Active, Intell igent Packaging

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Smart PackagingAnti-Counterfeiting

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CrownConnectTM

Smart Packaging

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Smart PackagingFACT Carbonated Beverages

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Smart PackagingFACT Carbonated Beverages