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HOW OUR PRINT ADVERTISEMENT USES, DEVELOPS AND CHALLENGES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
Title of the documentary in the largest typeface so that it is the main text focus. Closest font we could get to the ‘Channel 4’ font.
Scheduling information smaller than the title of the documentary.
Banners for the documentary, tagline and scheduling information.
Title of documentary and information in the bottom right corner.
Tagline in top left corner, font smaller than the title but larger than scheduling information.
One dominant image, extreme close up of a magnifying glass looking into a McDonalds burger to anchor meaning to the documentary.
Channel 4 logo in the middle on the right-hand side of the advertisement.
